About Event
The Saudi Franchise Expo, taking place from January 26 to 28, is the largest event of its kind in the Kingdom of Saudi Arabia and the Gulf region. It has firmly established itself as the leading business platform for franchise owners seeking to expand locally, regionally, and globally through the Saudi market.
The expo’s significance stems from the rapid growth of the franchise sector in the Kingdom, making it one of the fastest-growing non-oil sectors. The event contributes to supporting and developing the infrastructure of the franchise industry at both the local and regional levels, while offering valuable opportunities for entrepreneurs and ambitious investors to connect directly with local and international franchising brands.
The expo also stands out for its practical, impact-driven programs, most notably its educational program, which includes seminars, workshops, and advisory services. These initiatives have played a key role in empowering investors and enhancing the knowledge of entrepreneurs in the franchise sector, supporting sustainable growth and long-term development.
