The Future of Digital Banking in Saudi Arabia: How Mobile Wallets are Transforming the Financial Landscape

Oct 15, 2024

Kholoud Hussein 

 

Saudi Arabia is at the forefront of a digital banking revolution, driven by the rapid adoption of mobile wallets and an ambitious push toward a cashless economy. As part of Vision 2030, the Kingdom is accelerating its transition to digital payments, with mobile wallets playing a pivotal role in reshaping the financial ecosystem. With mobile wallets offering seamless payment solutions, enhanced convenience, and greater financial inclusion, Saudi Arabia is moving closer to its goal of becoming a cashless society by 2025. This article explores the rise of mobile wallets, their impact on the digital banking sector, and their future in transforming the financial landscape of Saudi Arabia.

 

Saudi Arabia’s Cashless Vision: The Role of Mobile Wallets

In recent years, Saudi Arabia has made significant strides in moving towards a cashless economy, a key pillar of the Vision 2030 strategy aimed at diversifying the Kingdom’s economy. The government, in partnership with financial institutions and fintech companies, has launched several initiatives to reduce reliance on cash and encourage the use of digital payment methods. One of the most significant developments in this journey has been the rise of mobile wallets, which offer consumers a convenient, secure, and efficient payment method.

 

According to the Saudi Central Bank (SAMA), the percentage of non-cash transactions reached 57% in 2024, up from 36% in 2019. The rapid growth of mobile wallets is a key driver behind this increase. Speaking at the 2024 Financial Sector Conference, SAMA Governor Ayman Al-Sayari highlighted the role of digital wallets, stating, “The adoption of mobile wallets is accelerating our journey towards a cashless economy, providing consumers with seamless access to financial services while enhancing financial inclusion.”

 

The success of mobile wallets in Saudi Arabia is also evident in the rising number of transactions made through digital platforms. A 2024 report by PwC noted that mobile wallet transactions in the Kingdom increased by 45% year-on-year, with more consumers opting for cashless solutions in their daily financial activities.

 

Top Mobile Wallets in Saudi Arabia: Leading the Digital Banking Revolution

Several mobile wallet apps spearhead Saudi Arabia’s transition to digital banking, offering a range of services catering to consumers and businesses. Here’s a closer look at some of the top mobile wallets in Saudi Arabia and how they are reshaping the financial landscape:

 

1. STC Pay: The mobile wallet app launched by Saudi Telecom Company (STC), is one of the most prominent players in Saudi Arabia’s digital banking ecosystem. Since its launch, STC Pay has grown rapidly, becoming the first Saudi fintech unicorn with over 8 million users as of 2024. The platform offers a wide range of services, including peer-to-peer transfers, bill payments, and online shopping, making it a comprehensive solution for digital payments.

 

In 2024, STC Pay announced a major expansion of its services, introducing international remittances in partnership with Western Union, allowing users to send money abroad seamlessly. Speaking about the company’s vision, Ahmed Al-Enizi, CEO of STC Pay, remarked, “We aim to provide a one-stop solution for all financial needs, from local payments to cross-border transfers. Our goal is to continue expanding our services and reach, making financial services more accessible to everyone.”

 

STC Pay’s success reflects the broader trend of consumers shifting towards mobile-first banking, where financial transactions can be completed with just a few taps on a smartphone. As more features are integrated into the platform, such as loyalty programs and savings tools, STC Pay is positioned to play a significant role in the future of digital banking in Saudi Arabia.

 

2. Apple Pay: The wallet has quickly become a popular payment method in Saudi Arabia, offering a secure and easy-to-use platform for making purchases. With its integration into Mada, Saudi Arabia’s national payment network, Apple Pay has gained widespread acceptance at retail outlets, restaurants, and online platforms across the Kingdom.

 

Apple Pay’s emphasis on security through its use of biometric authentication (Face ID and Touch ID) and tokenization has made it a trusted choice for consumers. A 2024 survey by YouGov revealed that 76% of Saudi users consider Apple Pay one of the most secure mobile payment options available. The ability to store multiple cards and use Apple Pay across various devices—iPhones, Apple Watches, and iPads—has contributed to its popularity.

 

In terms of expansion, Apple Pay is expected to introduce additional features such as Apple Card, a digital credit card service that could provide users with cashback incentives and better financial management tools. By offering a seamless user experience and integrating additional services, Apple Pay will likely continue to capture a significant share of the mobile wallet market in Saudi Arabia.

 

3. Mada Pay: The wallet, operated by Saudi Payments, is a homegrown mobile wallet solution that allows users to make contactless payments directly from their smartphones. It is fully integrated with Mada, the Kingdom’s domestic payment network, and supports payments across millions of point-of-sale (POS) terminals in Saudi Arabia.

 

Since its launch, Mada Pay has become an essential tool for small and medium-sized enterprises (SMEs) and retailers, facilitating quick and secure transactions without the need for physical cards. Fahad Al-Abdulkarim, CEO of Saudi Payments, spoke at Seamless KSA 2024, stating, “Mada Pay’s growth reflects the increasing demand for local, secure, and efficient payment solutions. We are committed to enhancing the platform’s functionality to support more advanced services like micro-loans and SME financing.”

 

Mada Pay is set to expand its services in the coming years, with plans to integrate financial management tools and budgeting features. This will allow users to track their spending, receive insights into their financial habits, and set savings goals—all within the app. By offering a comprehensive financial solution, Mada Pay aims to become a cornerstone of Saudi Arabia’s digital banking ecosystem.

 

4. Al Rajhi Wallet: It is one of the largest Islamic banks in the world, and has also made significant strides in digital banking through its Al Rajhi Wallet. The mobile app allows users to conduct a wide range of banking activities, including bill payments, peer-to-peer transfers, and e-commerce transactions.

 

In 2024, Al Rajhi Wallet introduced new features such as contactless payments through QR codes and e-vouchers, allowing customers to make payments with greater convenience. The wallet also supports Zakat and Sadaqah payments, enabling users to fulfill religious obligations seamlessly. Waleed Al-Mogbel, CEO of Al Rajhi Bank, noted, “Our focus is on providing customers with a comprehensive, Shariah-compliant digital banking experience that meets their financial needs and promotes financial inclusion.”

 

Looking ahead, Al Rajhi Wallet is expected to expand its offerings to include investment services and personal finance management tools, allowing users to manage their wealth directly from the app.

 

5. Tamara: While primarily known as a Buy Now, Pay Later (BNPL) platform, Tamara is evolving into a broader digital payments solution for e-commerce transactions. Launched in 2020, Tamara has quickly gained popularity by offering consumers the ability to split payments into interest-free installments, with over 4 million users as of 2024.

 

At Seamless KSA 2024, Tamara will announce its plans to integrate mobile wallet functionality into its platform, allowing users to store funds, make direct payments, and manage their finances more effectively. Abdulmajeed Alsukhan, CEO of Tamara, emphasized the company’s vision, stating, “We are committed to providing consumers with flexible and innovative payment solutions. Expanding into digital banking services will allow us to offer even greater value to our users, enhancing their shopping and financial experience.”

 

The Future of Mobile Wallets in Saudi Arabia

The future of mobile wallets in Saudi Arabia looks promising, with these platforms set to expand their offerings and play an even greater role in the Kingdom’s financial ecosystem. As mobile wallets continue to evolve, several trends are expected to shape their development:

 

1. Integration of Financial Services: Mobile wallets are expected to integrate a wider range of financial services, from loans and credit products to investment options and insurance. This will transform mobile wallets from simple payment tools into comprehensive financial management platforms, allowing users to handle all aspects of their financial lives in one place.

 

For instance, STC Pay has already begun offering micro-loans to users, and other platforms are expected to follow suit by introducing similar products. By providing access to credit, savings, and investment tools, mobile wallets will empower consumers with greater financial flexibility and security.

 

2. Expansion of Cross-Border Payments: As Saudi Arabia’s economy becomes more interconnected with the global market, mobile wallets are likely to expand their cross-border payment capabilities. Platforms like STC Pay and Tamara are already offering international remittance services, but the scope of cross-border payments is expected to grow further, providing users with faster, cheaper, and more secure ways to send money abroad.

 

3. Enhanced Security and Blockchain Integration: With cybersecurity being a growing concern, mobile wallet providers are expected to invest heavily in advanced security features such as blockchain technology, biometric authentication, and AI-driven fraud detection. These measures will enhance the trust and safety of mobile wallets, encouraging more users to adopt digital payment solutions.

 

Finally, the rise of mobile wallets in Saudi Arabia is not just transforming how people pay for goods and services; it is fundamentally reshaping the country’s entire financial ecosystem. As mobile wallets continue to expand their services, integrating financial products and offering seamless cross-border transactions, they will play an even more significant role in the digital banking landscape. With Vision 2030 as a guiding force, Saudi Arabia’s journey towards becoming a cashless society is well underway, and mobile wallets are at the heart of this transformation.

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Search Funds: a faster and smarter way for startups to grow

Noha Gad

 

The startup world is witnessing a quiet revolution. While venture capital and bootstrapping dominate headlines, a lesser-known model, search funds, has been delivering outsized results for founders and investors alike. 

Unlike traditional venture capital, search funds empower founders to acquire and scale existing companies with investor-backed capital and mentorship, significantly de-risking the entrepreneurial journey. But why are search funds gaining traction, and how can they transform your startup’s future? 

 

What are search funds?

Search funds are an innovative investment model where aspiring entrepreneurs (called "searchers") raise capital from investors to systematically acquire and operate an existing small-to-midsize business. 

The process comprises two phases: first, the searcher raises an initial "search fund" (typically ranging between $500,000 to $1 million) to cover 12–24 months of operational costs while identifying and evaluating potential acquisition targets. They analyze hundreds of businesses, leveraging investor networks and industry expertise to find undervalued companies with strong growth potential.

Once a searcher identifies and acquires a target business, the operational transformation phase begins. In this phase, the searcher steps in as CEO, using additional investor capital and mentorship to scale the business.

This stage plays a critical role in de-risking entrepreneurship as it helps searchers avoid the 90% failure rate of early-stage startups by building on a proven foundation. Additionally, it increases the investor's return on investment (ROI) by 4.5 times.

 

Why do search funds matter?

Unlike traditional venture capital, search funds focus on proven businesses, offering a unique blend of entrepreneurial opportunity and reduced risk. Investors, often high-net-worth individuals or institutional players, provide not just capital but hands-on guidance, forming a partnership with the searcher. 

This symbiotic approach has made search funds particularly attractive for founders seeking a "middle path", avoiding the grind of starting from scratch while sidestepping the equity dilution common in VC-backed startups.

 

Why are search funds critical for startups?

Search funds offer various benefits for startups, such as:

  • Access to capital without extreme dilution. Search funds enable searchers to raise acquisition capital without giving up ownership upfront.
  • Built-in traction and market validation. Search funds target already revenue-generating companies with existing customers, eliminating guesswork.
  • Accelerated growth with expert backing. Unlike passive VC investors, search fund backers often provide industry-specific mentorship.
  • Risk mitigation in volatile markets. Search funds usually target recession-proof sectors, such as B2B services, healthcare, and IT.

 

How to leverage search funds?

Search funds provide a unique opportunity for ambitious operators to acquire and scale established businesses while mitigating startup risks. Entrepreneurs should focus on securing investors with industry expertise, targeting stable companies in recession-resistant sectors, and executing post-acquisition growth through operational improvements and strategic add-ons. 

On the other hand, investors must focus on sector expertise and aligning incentives to capitalize on search funds’ unique advantages: lower risk than traditional VC, higher involvement than PE, and typical returns upon exit.

 

Finally, search funds represent a transformative model that provides entrepreneurs a proven path to leadership without the volatility of starting from scratch. Meanwhile, these funds offer investors a hands-on, high-reward asset class grounded in real businesses. By merging operational expertise with strategic capital, this model transforms undervalued companies into growth engines while producing exceptional returns. 

Glance, Touch, Speak: Biometric Authentication Transforming Fintech in Saudi Arabia

Ghada Ismail

 

Imagine this: You walk into a café in Riyadh, place your order, and confirm payment with just a glance. Across Saudi Arabia, this once-futuristic scenario is rapidly becoming a reality as biometric authentication takes center stage in the fintech landscape. As security concerns rise and users demand faster, frictionless experiences, biometric solutions are proving to be the answer.

Saudi Arabia’s drive for secure and seamless digital experiences has made biometric authentication more than just a technological trend; it's now a national imperative. In an age of growing digital financial activity, especially among younger, mobile-first users, fintech companies are racing to integrate facial recognition, fingerprint scanning, and behavioral biometrics into their platforms to enhance user trust and meet evolving regulatory standards.

 

Types of Biometric Authentication Powering Saudi Fintech

As Saudi Arabia’s fintech sector accelerates its digital transformation, various biometric technologies are being deployed to secure transactions and enhance user experience. Here's a closer look at the most prominent types of biometric authentication shaping the future of digital identity in the Kingdom:

 

  • Facial Recognition: Widely used in mobile banking apps and national ID verification platforms like ‘Nafath’, facial recognition analyzes unique facial features to confirm a user’s identity with just a glance.
  • Hand Geometry: Less common in fintech, hand geometry systems measure the shape and size of a user’s hand, often used in physical access control in high-security financial institutions.
  • Voice Recognition: Increasingly popular, especially in customer service applications, voice biometrics allow for voice-based logins and verification, offering a smoother, hands-free authentication process.
  • Signature Recognition: Used in both digital and physical banking, signature recognition authenticates users based on the unique shape and pressure pattern of their signature, often applied for fraud detection and e-signature validation.
  • Iris Recognition: Capturing unique patterns in a person’s iris, iris recognition is primarily used in government and border control but is being explored in high-security financial applications.
  • AFIS (Automated Fingerprint Identification Systems): AFIS compares fingerprints against large-scale databases, commonly used by national ID systems and banks for quick, secure identity verification.
  • Non-AFIS: These systems are used for one-to-one fingerprint verification, common in personal devices and point-of-sale terminals for consumer transactions.
  • Other Emerging Methods: Behavioral biometrics (e.g., keystroke dynamics, mouse movement patterns), palm vein scanning, and heartbeat recognition are being explored as supplementary layers to enhance fintech security frameworks.

 

Key Statistics on Biometric Authentication in Saudi Fintech

  • Biometrics Market Growth: Saudi Arabia's biometrics market was valued at USD 394 million in 2024 and is projected to reach USD 1.35 billion by 2033, growing at a CAGR of 14.7%. This growth is driven by the widespread use of smartphones and the integration of biometric authentication methods such as fingerprint recognition, facial recognition, and iris scanning into mobile platforms.
  • Voice Biometrics Expansion: The voice biometrics market in Saudi Arabia reached USD 50 million in 2024 and is expected to grow to USD 220 million by 2033, with a CAGR of 18.9%. This expansion is fueled by government-led digital transformation initiatives, rising cybersecurity threats, and increasing mobile banking adoption.
  • Biometric Payment Cards Adoption: The biometric payment cards market in Saudi Arabia generated USD 1.4 million in 2023 and is expected to reach USD 55.5 million by 2030, growing at a CAGR of 69.5% from 2024 to 2030. Credit cards were the largest revenue-generating card type in 2023 and are projected to remain the most lucrative segment during this forecast period.
  • Passwordless Authentication Market: The passwordless authentication market in Saudi Arabia was valued at USD 278.7 million in 2024 and is projected to reach USD 828.9 million by 2030, growing at a CAGR of 19.4% from 2025 to 2030, reflecting rising demand for secure and user-friendly authentication solutions in the digital landscape.
  • Unified National Access (Nafath): Saudi Arabia’s Unified National Access system, ‘Nafath’, has executed over 3 billion verification operations as of November 2024. This national digital identity system allows citizens and residents to access over 530 government and private platforms and applications with a single sign-on identity provider service.

 

Saudi Players Leading the Charge

  • Al Rajhi Bank: One of the largest Islamic banks globally, Al Rajhi has integrated facial recognition into mobile banking for secure logins and transaction confirmations. The bank is also piloting voice recognition for customer service interactions, significantly reducing verification times.
  • STC Pay: Saudi Arabia’s leading digital wallet has implemented biometric KYC (Know Your Customer) systems to streamline user onboarding and comply with Saudi Central Bank (SAMA) regulations. Facial and fingerprint recognition is used for faster account setup and secure access.
  • Mozn: This Riyadh-based AI and data analytics startup, known for its digital identity and anti-fraud technologies, is exploring biometric authentication as part of its advanced fraud prevention solutions for fintech clients.

 

Beyond Banking: Everyday Applications

In Saudi Arabia’s expanding fintech ecosystem, biometric tools are being integrated beyond traditional banking services:

  • Buy Now, Pay Later (BNPL) platforms like Tabby and Tamara are experimenting with biometric ID for credit risk assessment.
  • Digital mortgage providers are considering retina and fingerprint scans for document validation and secure sign-offs.
  • Mobile-first insurance apps are introducing biometric login for policy management and claims submissions.

 

Regulation & Privacy: Striking the Balance

As biometric authentication becomes increasingly embedded in Saudi Arabia’s fintech infrastructure, regulatory compliance and data privacy are of paramount importance. Central to this landscape is the Personal Data Protection Law (PDPL), enacted to safeguard personal information and ensure responsible data practices across all sectors, including fintech.

Under the PDPL, biometric data is classified as sensitive personal data, meaning it is subject to strict controls. Fintech companies must obtain explicit consent from users before collecting or processing biometric information, such as facial recognition, iris scans, or fingerprint data. The law mandates that this data be securely stored using encryption and can only be used for clearly defined, lawful purposes.

 

This regulatory framework is especially critical for fintech platforms that intersect with sensitive sectors like digital health, insurance, and government-linked financial services. Biometric features often double as identity verification mechanisms, and any misuse, data breach, or lack of transparency could undermine consumer trust and result in penalties.

To navigate this, local startups and financial institutions are investing in compliance frameworks, privacy-by-design systems, and data governance protocols that align with PDPL requirements while fostering innovation. The challenge lies in balancing privacy with innovation to support the growth of next-generation fintech solutions.

Pros and Cons of Biometric Authentication

As biometric authentication gains traction in Saudi Arabia’s fintech sector, it's important to consider both the benefits and the limitations.

 

Advantages:

  • Enhanced Security: Biometric traits are unique and difficult to replicate, making them more secure than traditional passwords or PINs.
  • User Convenience: Customers can access services quickly using facial recognition or fingerprint scans—no need to remember complex credentials.
  • Fraud Reduction: Biometric systems reduce the risk of identity theft and unauthorized access by tying identity verification to biological features.
  • Scalability: As mobile and digital banking rise, biometric systems can be seamlessly integrated across platforms, improving the overall customer experience.

Disadvantages:

  • Privacy Concerns: Storing and processing sensitive biometric data raises privacy issues if not properly secured.
  • False Positives/Negatives: No system is flawless; errors in recognition can lead to service denial or security breaches.
  • Cost of Implementation: Deploying biometric systems requires advanced hardware, software, and infrastructure, which may be costly for smaller institutions.
  • Data Breach Risk: Unlike passwords, biometric data cannot be changed if compromised, making data breaches particularly risky.

As the fintech sector matures, addressing these challenges through robust encryption, anonymization, and clear regulation will be crucial to building public trust and accelerating adoption.

 

Conclusion: Shaping the Future of Fintech with Biometric Authentication

Biometric authentication is poised to be a cornerstone of Saudi Arabia’s digital transformation, offering enhanced security and user convenience. As the fintech sector grows, balancing innovation with privacy and regulatory compliance will be essential.

For innovators, the challenge is to integrate cutting-edge technologies while respecting user rights. For regulators, it’s about evolving frameworks that keep pace with change. And for consumers, it’s about demanding transparency and control over personal data.

 

The future of fintech in Saudi Arabia will be defined by how we navigate these complexities—now is the time to lead with responsibility, security, and trust.

 

Saudi Arabia's Tech Renaissance: The Rise of Startup Expos and Their Economic Impact

Kholoud Hussein 

 

In recent years, Saudi Arabia has emerged as a burgeoning hub for technology and innovation, aligning with its Vision 2030 initiative to diversify the economy beyond oil dependency. Central to this transformation is the proliferation of startup expos and tech forums, which have become instrumental in fostering entrepreneurship, attracting foreign investment, and stimulating economic growth. Events such as LEAP, the Saudi Startup Expo, and the Smart Riyadh Forum have not only showcased the Kingdom's commitment to technological advancement but have also played a pivotal role in shaping its economic landscape.

 

The Emergence of Tech Forums in Saudi Arabia

The Kingdom's strategic focus on technology and innovation has led to the establishment of numerous platforms aimed at nurturing startups and facilitating knowledge exchange. These forums serve as convergence points for entrepreneurs, investors, policymakers, and industry leaders, fostering an ecosystem conducive to innovation and economic diversification.

 

LEAP: A Catalyst for Technological Advancement

Launched in 2022, LEAP has rapidly ascended to become one of the Middle East's premier technology conferences. The inaugural event attracted over 100,000 attendees and more than 400 speakers, underscoring its significance in the global tech arena. LEAP serves as a platform for unveiling cutting-edge technologies, forging strategic partnerships, and announcing substantial investments. For instance, during LEAP 2025, the Saudi government announced investments exceeding $6.4 billion in the digital economy, emphasizing sectors such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT).

 

Abdullah Alswaha, Minister of Communications and Information Technology, highlighted the government's ambition: "Our ambition is to increase the contribution of the technology sector to Saudi Arabia’s GDP from a modest 1% to an ambitious 5% by 2030."

 

Saudi Startup Expo: Nurturing Entrepreneurial Spirit

The Saudi Startup Expo stands as a testament to the Kingdom's dedication to fostering entrepreneurship. The 2024 edition is set to host over 200 startups, 100 investors, and 50 speakers, providing a comprehensive platform for networking, knowledge sharing, and investment opportunities. In 2023, Saudi Arabia's venture capital market witnessed a 33% year-over-year increase, reaching $1.38 billion, the highest in the MENA region.

 

Smart Riyadh Forum: Pioneering Urban Innovation

The Smart Riyadh Forum 2024 aims to transform Riyadh into one of the world's most intelligent cities. This forum will bring together global leaders, tech innovators, and investors to discuss and implement cutting-edge technologies in urban planning, sustainability, and digital infrastructure. Such initiatives are integral to the Kingdom's broader objective of hosting the Riyadh Expo 2030, showcasing its advancements on a global stage.

 

Economic Implications of Tech Forums

The proliferation of tech forums and startup expos has had a profound impact on Saudi Arabia's economy, contributing to GDP growth, job creation, and increased foreign direct investment (FDI).

 

Boosting GDP and Diversifying the Economy

The Communications, Space and Technology Commission (CST) reported that the IT and emerging technology market in Saudi Arabia reached SAR 81 billion in 2022 and is projected to grow to SAR 103 billion by 2025. This growth is indicative of the successful implementation of initiatives aimed at diversifying the economy and reducing reliance on oil revenues.

 

Attracting Foreign Investment

Saudi Arabia's commitment to technological advancement has attracted significant foreign investment. In 2022, the Kingdom secured $2.5 billion in FDI within the tech sector, with expectations for continued growth. Strategic partnerships with global tech giants, such as Microsoft's investment in AI research and Amazon Web Services' expansion of cloud computing capabilities, underscore the Kingdom's appeal as a tech investment destination.

 

Job Creation and Skill Development

The expansion of the tech sector has led to the creation of numerous job opportunities. Projections suggest that over 1 million new tech jobs could emerge within the next decade. Furthermore, initiatives like LEAP have facilitated the upskilling of more than 20,000 professionals in various tech domains over the past two years, ensuring that the local workforce is equipped to meet future demands.

 

Government Support and Regulatory Reforms

The Saudi government's proactive approach has been instrumental in fostering a conducive environment for startups and technological innovation.

 

Monsha’at and the Kafalah Program

Monsha’at, the General Authority for Small and Medium Enterprises, has been pivotal in supporting startups through financing programs like the Kafalah Program, which addresses financing gaps for SMEs. Additionally, events such as the Biban Forum connect entrepreneurs with investors and global stakeholders, fostering collaboration and growth.

 

Regulatory Advancements

Regulatory reforms, including the introduction of the Saudi Companies Law in January 2023, have simplified business operations and encouraged foreign investment. Platforms like Meras streamline business registration, significantly reducing barriers for startups.

 

Future Outlook: Paving the Way for a Tech-Driven Economy

Saudi Arabia’s long-term vision for its technology and startup ecosystem goes far beyond hosting events—it is about building an integrated, globally competitive knowledge economy. The momentum generated by startup expos and tech forums is expected to accelerate, with a multi-faceted approach focused on expanding participation, deepening specialization, and creating global linkages.

 

1. Deepening Specialization Across Sectors

Future tech forums are expected to evolve from broad innovation showcases into more specialized, sector-focused summits. The Ministry of Communications and Information Technology (MCIT) has indicated upcoming support for niche verticals such as:

 

  • Healthtech and Biotech expos aligned with Saudi Arabia’s healthcare transformation goals.
  • Greentech and Clean Energy forums supporting Saudi Green Initiative and renewable investments.
  • Agritech conferences enhancing food security via AI, drones, and precision farming.

This shift toward thematic events aims to generate targeted discussions, attract sector-specific investors, and accelerate pilot projects within giga-project zones like NEOM, where testbeds for future tech are already underway.

 

2. Internationalization of Saudi Tech Platforms

Saudi Arabia aims to make flagship forums such as LEAP and Biban as globally recognized as CES in Las Vegas or Web Summit in Lisbon. With strategic participation from over 180 countries at LEAP 2024, the Kingdom is actively creating a soft power channel through tech diplomacy.

 

In a statement at LEAP 2024, Minister Abdullah Alswaha noted: “We’re not just importing innovation—we’re building an exportable model for emerging economies looking to leapfrog into the digital era.”

 

In 2025, LEAP is set to expand to other cities such as Jeddah and Dammam to decentralize innovation exposure and engage wider entrepreneurial bases.

 

3. Giga-Projects as Anchors for Startups

As giga-projects like NEOM, Qiddiya, and The Red Sea Global move into operational phases, they are expected to act as living laboratories for startups to deploy scalable solutions. NEOM, in particular, has committed to allocating $500 million in startup partnerships through its investment arm NEOM Investment Fund (NIF), targeting sectors like mobility, robotics, and digital infrastructure.

 

This opens unprecedented opportunities for Saudi-based startups and international ventures to co-develop solutions within these futuristic cities. Future forums are anticipated to include demo zones and venture accelerators tied directly to giga-projects.

 

4. More Integration Between Academia, Industry, and Startups

To fuel a sustainable pipeline of innovation, forums are increasingly integrating Saudi universities and research institutions. Initiatives such as the National Research and Development Strategy (NRDS) seek to link forums with academic outcomes, fostering spin-offs from R&D labs into viable tech businesses.

 

The King Abdullah University of Science and Technology (KAUST) and King Saud University are already key participants in national events, aiming to incubate research-born ventures with commercialization potential.

 

5. Investment Ecosystem Maturity

With the establishment of the Saudi Venture Capital Company (SVC) and increased capital deployment by PIF-backed funds, Saudi Arabia is no longer just attracting attention—it is backing ideas with robust funding. As of Q1 2024:

 

  • Saudi VCs deployed over SAR 5.2 billion into early- and growth-stage startups.
  • Over 22% of funding during LEAP 2024 went into AI-focused ventures.

Future expos are expected to feature integrated investor match-making platforms, private deal rooms, and sovereign-backed co-investment opportunities to create long-term commitment from both domestic and global capital providers.

 

6. Digital Regulations and Startup-Friendly Policies

To ensure forums result in real traction, Saudi regulators have aligned with the pace of innovation. The Saudi Central Bank (SAMA) and the Capital Market Authority (CMA) continue to launch sandbox regulations for fintech startups. The government has also committed to streamlining licensing procedures, data residency compliance, and IP protection for participating firms.

 

According to the Ministry of Investment, new incentives for startups exhibiting at national expos will include:

  • One-year tax credits for pilot projects under Vision 2030 aligned categories.
  • Fast-track residency and visa services for founders and investors.
  • Grants and subsidies for participation in global competitions and exhibitions.

7. Expanding Inclusion Beyond Riyadh

Future forums will likely emphasize geographic inclusiveness. The government’s strategy includes hosting regional innovation forums in AlUla, Madinah, and Eastern Province to foster talent and startup activity in non-capital regions. This aligns with Vision 2030’s goal of balanced national development.

 

“Innovation must touch every city, not just Riyadh. We’re building tech corridors in regions traditionally outside the spotlight,” said Saleh Al Jasser, Minister of Transport and Logistics Services.

 

8. Measuring Economic Impact

To sustain government and private sector confidence in these initiatives, Saudi Arabia is also investing in robust performance tracking. Future expos will integrate KPI-based dashboards measuring:

 

  • Startup survival rates post-expo.
  • Number of partnerships or MoUs signed.
  • Jobs and economic output generated per event cycle.

This level of transparency aims to transform expos into measurable economic levers, not just marketing platforms.

 

In conclusion, the rise of startup expos and tech forums in Saudi Arabia reflects a broader commitment to innovation, economic diversification, and global competitiveness. Through strategic investments, regulatory reforms, and a focus on human capital development, the Kingdom is fostering an environment where technology and entrepreneurship can thrive. As these initiatives continue to evolve, they will undoubtedly play a crucial role in shaping the future of Saudi Arabia's economy and its position on the global stage.

 

 

Proudly Made in Saudi: A Nation Building with Its Own Hands

Ghada Ismail

 

Have you noticed more Saudi-made products on your shelves lately? From food and beverages to packaging and industrial goods, a quiet revolution is underway, and it’s proudly stamped ‘Made in Saudi’. 

 

This national initiative is no longer just about branding; it’s about building a future where local manufacturing leads the way.

That momentum was on full display at the Saudi Food Manufacturing Expo 2025 in Riyadh, where hundreds of local and regional companies showcased innovations that signal a bold shift in Saudi Arabia’s industrial landscape. It’s a transformation driven by vision, backed by policy, and powered by ambition.

 

More Than a Label: A Strategic Vision for Industry

Launched in 2021 by the Saudi Export Development Authority under the umbrella of Vision 2030, the ‘Made in Saudi’ program is more than a marketing label. It serves as a national badge of quality and a strategic lever for economic diversification. 

In August 2021, the Saudi Export Development Authority said more than 900 Saudi companies with over 2,000 locally manufactured products had registered with the Kingdom’s “Made in Saudi” program, in an initiative that aims to boost the competitiveness of Saudi products at home and abroad.

This initiative is a cornerstone in the Kingdom’s broader efforts to reduce its reliance on imports and enhance the global competitiveness of its industrial base.

 

A Spotlight on Local Innovation at the Food Expo 2025

At the 2025 edition of the Saudi Food Manufacturing Expo, the largest and most specialized event of its kind in the Kingdom, the strength of Saudi Arabia’s manufacturing sector was unmistakable. The event hosted over 550 exhibitors from more than 70 countries and drew nearly 15,000 visitors, featuring everything from advanced food processing systems and sustainable packaging to smart factory solutions. But what stood out most was the strong presence of Saudi companies, many of them carrying the ‘Made in Saudi’ badge with confidence and pride.

 

From Catch-Up to Leadership: Saudi Firms Step Up

What once felt like a catch-up game is now a race Saudi Arabia is leading. Local firms unveiled cutting-edge product lines, introduced automation to their production processes, and struck new international distribution deals. Saudi snack manufacturers, dairy producers, and processed food brands are now competing not only within the Kingdom but also across regional and global markets.

Several participating companies also announced strategic export expansions, proof that Saudi-made products are not only meeting domestic demand but are also gaining traction abroad.

 

Fueling Growth: Government Backing and Logistics Reforms

The growth of the manufacturing sector hasn't happened by chance. It’s been supported by a suite of initiatives from the Ministry of Industry and Mineral Resources, including export financing, factory development incentives, and regulatory easing. The Saudi Industrial Development Fund (SIDF) and Saudi Export-Import Bank (Saudi EXIM) have also played key roles in funding growth.

On the logistics side, major national infrastructure projects like the Saudi Land Bridge and ongoing port expansions are streamlining transportation, reducing lead times, and strengthening the supply chain backbone for local producers.

 

Looking Ahead: A Stronger Industrial Future

The Kingdom has set a clear target: to raise the industrial sector’s GDP contribution from around 12% to 20% by 2030. As of 2023, manufacturing alone accounted for 14.79% of Saudi Arabia’s GDP.

With ‘Made in Saudi’ gaining momentum and local manufacturing evolving into a pillar of the economy, these goals are becoming increasingly attainable. Beyond economic impact, the initiative also drives job creation, local innovation, and national pride.

 

Manufacturing Pride on Display

The Saudi Food Manufacturing Expo 2025 wasn’t just another trade show; it was a snapshot of how far Saudi industry has come and how much further it’s ready to go. Walking through the exhibition halls, it was hard to miss the confidence of local manufacturers and the quality of their output. That ‘Made in Saudi’ label? It’s no longer just a symbol of origin, it’s rather becoming a mark of trust, capability, and future potential.

As Saudi Arabia continues to invest in local production, infrastructure, and innovation, one thing is clear: the Kingdom isn’t just preparing to compete—it’s preparing to lead. And the next time you pick up a locally made product, you might just feel a little prouder knowing it’s part of something much bigger.

 

Investor Exodus: Unpacking the Reasons Behind Sudden Withdrawals from Startups

Kholoud Hussein 

 

In the dynamic world of startups, securing investment is often seen as a significant milestone. However, the journey doesn't end there. Investors may, at times, decide to withdraw their support, leaving entrepreneurs grappling with the aftermath. Understanding the reasons behind such decisions is crucial for founders aiming to build resilient businesses.

 

1. Market Volatility and Economic Uncertainty

Investors are acutely sensitive to market dynamics. Economic downturns, geopolitical tensions, or shifts in industry trends can prompt investors to reassess their portfolios. For instance, recent market instabilities have led to a cautious approach among venture capitalists, with some pulling back from previously committed investments to mitigate potential losses.

 

2. Liquidity Constraints

An investor's financial situation can change, affecting their ability to fulfill funding commitments. Unexpected personal financial needs or broader economic pressures can lead to liquidity issues, compelling investors to withdraw from investments, even if the startup's performance remains strong.

 

3. Misalignment of Vision and Expectations

A harmonious relationship between founders and investors is built on shared goals and mutual understanding. If discrepancies arise regarding the company's direction, growth strategies, or operational decisions, investors may choose to exit. Such misalignments can stem from differing risk appetites, timelines for returns, or strategic priorities.

 

4. Concerns Over Management and Team Dynamics

Investors invest in people as much as in ideas. A strong, cohesive, and competent team inspires confidence. Conversely, signs of internal conflict, high turnover, or leadership challenges can raise red flags. Investors may perceive such issues as threats to the startup's stability and long-term success, prompting them to reconsider their involvement.

 

5. Lack of Traction and Performance Metrics

Startups are expected to demonstrate progress through key performance indicators (KPIs) such as user growth, revenue milestones, or market penetration. Failure to meet agreed-upon benchmarks or a consistent decline in performance can erode investor confidence. Without tangible evidence of growth and potential for scalability, investors might opt to withdraw their support.

 

6. Overvaluation and Financial Discrepancies

An inflated valuation can be a double-edged sword. While it might attract initial attention, it sets high expectations for performance and returns. If a startup fails to justify its valuation through corresponding growth and profitability, investors may question the financial viability and choose to exit.

 

7. Absence of a Clear Exit Strategy

Investors seek investment returns, typically through exits like acquisitions or public offerings. A startup lacking a well-defined exit plan can appear directionless, making it challenging for investors to envision a profitable conclusion to their involvement. This uncertainty can lead to withdrawal.

 

8. Regulatory and Legal Challenges

Navigating the regulatory landscape is critical for startups, especially those in highly regulated industries. Legal disputes, compliance issues, or potential regulatory changes can introduce risks that deter investors. The prospect of legal entanglements or fines can cause investors to pull out.

 

9. Negative Publicity and Reputation Risks

In the age of information, public perception matters. Scandals, negative press, or social media backlash can tarnish a startup's image, affecting customer trust and, by extension, investor confidence. To protect their own reputations, investors may distance themselves from startups embroiled in controversy.

 

10. Personal Circumstances and Strategic Reprioritization

Sometimes, the reasons are personal. Investors might face changes in their personal lives, health issues, or shifts in their investment strategies that lead them to withdraw from certain ventures. While not reflective of the startup's performance, these factors can still impact funding continuity.

 

Finally, investor withdrawal can be a daunting experience for any startup. However, by understanding the multifaceted reasons behind such decisions, entrepreneurs can proactively address potential concerns, foster transparent communication, and build more resilient relationships with their investors. Anticipating challenges and aligning expectations are key steps toward securing sustained investment and achieving long-term success.