دور الذكاء الإصطناعي في دعم أهداف البيئة والإستدامة والحوكمة داخل المؤسسات المالية

Sep 15, 2025

خلود حسين

 

أصبحت مبادئ البيئة والمجتمع والحوكمة (ESG) محورًا رئيسيًا لتحول القطاع المالي بالتزامن مع تحول الاستدامة إلى أولوية قصوى للشركات في جميع أنحاء العالم. أما في المملكة العربية السعودية، حيث تركز رؤية 2030 على النمو الاقتصادي المستدام، تلجأ المؤسسات المالية بشكل متزايد إلى الذكاء الاصطناعي (AI) لتحقيق التوافق بين استراتيجياتها وأهداف البيئة والمجتمع والحوكمة. وفي هذا الصدد، يمكن  للذكاء الاصطناعي أن يساعد هذه المؤسسات في إنشاء نظام مالي أكثر استدامة ومسؤولية اجتماعيةمن خلال تحسين آلية إعداد التقارير، وتعزيز الشفافية، ودعم التمويل الأخضر.

 

تتناول هذه المقالة الأخيرة في تلك السلسة كيف يدعم الذكاء الاصطناعي تحقيق أهداف ESG داخل السوق المالية السعودية، كما يسلط الضوء على الإمكانات المذهلة  للذكاء الاصطناعي في تعزيز مستقبل مالي أكثر إستدامة وعدالة، بالإضافة الى التعريف ببعض الأدوات المتقدمة لإعداد التقارير و التطبيقات الواقعية.

 

1.تحقيق التوافق بين أهداف ال ESG والذكاء الاصطناعي في المملكة

 

تتبنى المؤسسات المالية السعودية تقنيات الذكاء الاصطناعي لدمج أسسالبيئة والمجتمع والحوكمة بسلاسة لتصبح جزء أصيل من عملياتها وقراراتها الاستثمارية.

 

تحقيق أهداف الاستدامة من خلال الذكاء الاصطناعي

يمد الذكاء الاصطناعي المؤسسات المالية بأدوات لقياس وتحليل وتطوير مؤشرات أداء الإستدامة لديها بما يشمل:

  • تحليل التأثير البيئي: يساعد الذكاء الاصطناعي المؤسسات على تقييم بصمتها الكربونية من خلال تحليل البيانات المسختصلة من العمليات وسلاسل الإمداد والاستثمارات.
  • مقاييس المسؤولية الاجتماعية: تساعد الخوارزميات المتقدمة على تقييم ممارسات العمل، والمشاركة المجتمعية، وسياسات التنوع، مما يمكّن المؤسسات من مراقبة وتحسين تأثيرها الاجتماعي.
  • رؤى الحوكمة: تعزز أنظمة الذكاء الاصطناعي ممارسات الحوكمة من خلال تحليل هيكل مجالس الإدارة، والتقيد بالامتثال، والأخلاقيات المؤسسية.

تحقيق التوافق مع أطر ESG العالمية

تمكن المنصات المعتمدة على الذكاء الاصطناعي المؤسسات السعودية من تحقيق التوافق مع معايير ESG العالمية، مثل أهداف التنمية المستدامة للأمم المتحدة (SDGs) وفرق العمل المعنية بالإفصاحات المالية المتصلة بالمناخ  (TCFD) حيث تضمن هذه الأدوات مساهمة الأنشطة المالية في عملية التنمية المستدامة مع الحفاظ على الامتثال للمعايير الدولية.

 

2. أدوات الذكاء الاصطناعي لإعداد تقارير ال ESG والتمويل الأخضر

 

أحدث الذكاء الإصطناعي ثورة في إعداد تقارير ESG والتمويل الأخضر، مما يمكّن المؤسسات المالية من الوفاء بوعودها في مجال الاستدامة بشكل فعال.

 

أدوات إعداد تقارير ال ESG المتقدمة

إعداد تقارير ESG  عادة ما تكون مستهلكة للوقت وعرضة لحدوث التغييرات بشكل دائم، بينما تساعد حلول الذكاء الاصطناعي على تبسيط هذه العملية من خلال أتمتة جمع البيانات وتحليلها وعرضها بشكل إحترافي.

 

  • دمج البيانات: تجمع أنظمة الذكاء الاصطناعي البيانات من مصادر متنوعة، بما في ذلك التقارير المؤسسية، وصور الأقمار الصناعية، وأجهزة الاستشعار IoT، لتوفير رؤية شاملة  لمؤشرات أداء ال ESG.
  • الرصد في الوقت الحقيقي: يتتبع الذكاء الاصطناعي المقاييس الرئيسية لـ ESG في الوقت الفعلي، مما يمكّن المؤسسات من تحديد المخاطر والفرص بسرعة أكبر.
  • تحليلات تنبؤية: من خلال تحليل البيانات التاريخية، يمكن للذكاء الاصطناعي التنبؤ بتوجهات ESG  وتقديم النصح والإرشاد اللازم لاتخاذ القرارات الاستراتيجية.

دعم التمويل الأخضر

يعتبر التمويل الأخضر بمثابة ركيزة أساسية ضمن جهود ال ESG ، بما يشمل تمويل مشاريع الطاقة المتجددة والبنية التحتية المستدامة، وفي هذا الصدد، يعمل الذكاء الإصطناعي على:

 

  • تقييم المخاطر: يمكن للذكاء الاصطناعي القيام بمهام تقييم المخاطر المالية والبيئية للاستثمارات الخضراء، مما يضمن توافق المشاريع مع معايير الربحية والاستدامة.
  • اختيار المشاريع: تعطي خوارزميات الذكاء الاصطناعي الأولوية للمشاريع الخضراء بناءً على تأثيرها وفعاليتها بما يتوافق وأسس ال ESG.
  • جذب المستثمرين: توفر التقارير المعتمدة على الذكاء الاصطناعي  رؤى تفصيلية حول استدامة المشاريع، مما يجذب المستثمرين المهتمين بـ ESG

 

3. تعزيز الشفافية في الاستثمارات عبر تحليلات الذكاء الاصطناعي

 

الشفافية هي حجر الأساس للاستثمار الموجه نحو ESG، وفي هذا يلعب الذكاء الاصطناعي دورًا حاسمًا في تعزيز الشفافية داخل القطاع المالي السعودي.

 

تعزيز تدابير العناية الواجبة

تعمل أدوات الذكاء الاصطناعي تعزيز تدابير العناية الواجبة من خلال تحليل مجموعات بيانات ضخمة، بما في ذلك التقارير المالية وبيانات التأثير البيئي والتغطية الإعلامية.

  • تكشف هذه الأدوات عن مواطن "التمويه الأخضر" (المبالغة في الادعاءات المتعلقة بالاستدامة) من خلال اكتشاف التناقضات بين الأهداف المعلنة والأداء الفعلي.
  • تكتشف نماذج التعلم الآلي الشركات ذات الامتثال السيئ لأسس ال ESG ، مما يساعد المستثمرين على تجنب المخاطرالمالية ومخاطر إكتساب السمعة السيئة.

بناء ثقة المستثمرين عبر الشفافية

يقوم الذكاء الاصطناعي بتعزيز ثقة المستثمرين من خلال توفير رؤى تفصيلية يمكن تحقيقها على ارض الواقع حول أداء ESG

  • تحسين المحافظ الاستثمارية: تقدم المنصات المعتمدة على الذكاء الاصطناعي توصياتها باستثمارات متوافقة مع ESG، مما يسمح لمديري الأصول ببناء محافظ تتماشى مع أهداف الاستدامة.
  • قياس الأثر: يتتبع الذكاء الاصطناعي التأثير الاجتماعي والبيئي للاستثمارات، مما يضمن التوافق مع الأهداف المالية والأخلاقية.

 

4. أمثلة على تطبيقات الذكاء الاصطناعي الموجهة لـ ESG في السعودية

 

يشهد السوق المالي السعودي حاليا  التأثير التحولي للذكاء الاصطناعي في تعزيز مبادرات ESG.في مناطق عدة مثل:

تمويل الطاقة المتجددة

يساعد الذكاء الاصطناعي المؤسسات المالية في تقييم وتمويل مشاريع الطاقة المتجددة مثل مزارع الطاقة الشمسية والرياح.

  • تعمل الخوارزميات المتقدمة على قياس جدوى المشاريع وتأثيرها البيئي وربحيتها طويلة الأجل، مما يضمن إستدامة الإستثمارات.
  • على سبيل المثال، يمكن أن يستخدم صندوق تمويل مشروعات الطاقة المتجددة في السعودية أدوات الذكاء الاصطناعي لتحسين محفظته، مما يحققحقق عوائد أعلى ويعمل على خفض الانبعاثات الكربونية في ذات الوقت.

فهرسة ESG المعتمدة على الذكاء الاصطناعي

طرحت بعض المنصات الاستثمارية السعودية مؤشرات ESG تعتمد على الذكاء الاصطناعي لتصنيف الشركات بناءً على أدائها المتعلق بالاستدامة. كما تساعد هذه المؤشرات المستثمرين في تحديد الشركات المتفوقة في الالتزام بمعاييرـ ESG، مما يدفع رأس المال نحو الأعمال الأكثر حفاظا على مسئولياتها.

إدارة سلاسل التوريد الذكية

تستخدم المؤسسات المالية الذكاء الاصطناعي لدعم الشركات في تبني ممارسات مستدامة لسلاسل التوريد، حيث تراقب أدوات الذكاء الاصطناعي امتثال الموردين لمعايير ESG، مما يعزز المصادر الأخلاقية ويقلل من التأثير البيئي.

 

5. الذكاء الاصطناعي وممارسات البيئة والاستدامة والحوكمة: الشراكة المثالية لتحقيق رؤية 2030

 

تؤكد رؤية المملكة 2030 على أهمية الاستدامة والابتكار في دفع النمو الاقتصادي طويل الأجل وهنا نلاحظ مدى فعالية الذكاء الاصطناعي في تعزيز أهداف ESG بشكل مثالي مع هذه الطموحات.

 

  • من خلال تبني الذكاء الاصطناعي، لا يقتصر دور المؤسسات المالية السعودية على تحقيق المعايير العالمية للاستدامة، بل  يضعها في موضع الرائد في تبني التمويل الأخلاقي.
  • يعمل دمج الذكاء الاصطناعي وأسس ال ESG على دعم أهداف رؤية 2030 المتمثلة في تقليل الانبعاثات الكربونية، وتعزيز المسؤولية الاجتماعية، وتحسين الحوكمة الاقتصادية.

 

نظرة مستقبلية: تحقيق مستقبل مالي مستدام

مع استمرار المؤسسات المالية السعودية في تبني تقنيات الذكاء الاصطناعي لدمج أهداف ال ESG يبدو مستقبل التمويل المستدام أكثر إشراقًا من أي وقت مضى. ومع ذلك، لا تزال التحديات تظهر كلما مضينا قدما مثل توافر البيانات، وتوافق الأطر التنظيمية، والتحولات الثقافية وهي مناطق مازالت في حاجة الى الإطلاع عليها ومعالجتها.

 

ومع نهاية تلك السلسلة من المقالات نكون قد أثرنا نقاشا أكثر إتساعا حول كيف يمكن للذكاء الإصطناعي أن يعيد رسم خارطة طريق للخدمات المالية في السوق السعودي وماهو أبعد من ذلك، فعن طريق إعطاء الأولوية لأهداف البيئة والإستدامة والحوكمة، تضع السعودية أساسا مرجعيا عالميا للإبداع والإبتكار فيما يخص التمويل المستدام.

 

وختاما، فقد نجح الذكاء الاصطناعي في إحداث ثورة في تبني معايير الحوكمة البيئية والاجتماعية وحوكمة الشركات (ESG) في السوق المالية السعودية من خلال الدفع بأدوات دقيقة لكتابة التقارير، وتعزيز الشفافية، ودفع مبادرات التمويل الأخضر. كما مكنت المؤسسات المالية من تحقيق أهدافها الأخلاقية والاقتصادية على حد سواء بمساعدة تطبيقات الوقت الفعلي وتحقيق التوافق مع الأطر العالمية.

 

وفي نهاية الأمر، يتضح لنا أمر واحد وهو أن الذكاء الاصطناعي ليس مجرد أداة للتحول، بل هو الأساس لبناء نظام مالي مستدام يتسم بالشفافية والشمول، وعليه، فإن التزام المملكة العربية السعودية بالابتكار والاستدامة يضمن استمرار ازدهار قطاعها المالي مع المساهمة في مستقبل أفضل للجميع.

 

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Red Hat: Saudi Arabia Emerging as a Key Market for AI Innovation

Ghada Ismail

 

As artificial intelligence becomes a core layer of enterprise technology, attention is increasingly shifting to the infrastructure that powers it. Much of today’s AI innovation depends not just on algorithms, but on flexible platforms that can run applications seamlessly across data centers, cloud environments, and the edge. This is where companies like Red Hat play a pivotal role in building open-source, hybrid cloud technologies that provide a consistent foundation for modern IT.

With a portfolio that spans cloud platforms, automation tools, and application development solutions, Red Hat has positioned itself as a key enabler of enterprise transformation, helping organizations scale complex digital operations while maintaining flexibility and avoiding vendor lock-in.

In this interview, Mohamed Youssef, Head of Marketing for Central and Eastern Europe, the Middle East, and Africa at Red Hat, discusses how open-source innovation is accelerating AI adoption, the company’s growing focus on Saudi Arabia, and the sectors driving the Kingdom’s next wave of digital transformation.

 

To start, how is artificial intelligence transforming your company’s products and the solutions you deliver to customers?
Red Hat is a leading open-source software organization, and we provide multiple solutions that support infrastructure software for our customers.

When it comes to AI, the focus is on helping customers transform their core operations and become more efficient. One of the key solutions we provide is Red Hat OpenShift, which allows organizations to operate across multiple clouds with AI-enabled capabilities.

Through OpenShift, customers can build applications and AI solutions on top of our platform in a way that allows them to scale and operate much more efficiently. For example, they can manage workloads across multiple cloud environments, reduce errors, and create more flexible development environments before going live. In short, we help them operate faster and more efficiently.

 

What recent developments in AI are you most excited about?
We are working on several things, but one of the most important areas is helping customers build applications that are more stable and capable of scaling up depending on their needs.

With AI, organizations can scale their applications much faster and reach the market more quickly. This also helps them save resources and optimize costs. Ultimately, AI enables companies to accelerate development cycles while becoming more efficient in how they operate.

 

Many organizations today are investing in chatbots and conversational AI. How does Red Hat approach this space?
We do not compete directly in the chatbot space. What we provide instead is the foundation—the software infrastructure that chatbot solutions can run on.

In other words, developers and companies can build chatbot solutions on top of our platforms. We provide the underlying infrastructure that enables those applications to function effectively.

 

Saudi Arabia has become a key technology hub in the region. How important is the Saudi market for Red Hat?
Saudi Arabia is a strategic market for us. We have been operating in the Kingdom for many years, and we continue to increase our investments and resources there and across the wider region.

We work with most of the distributors and partners in Saudi Arabia and already have partnership agreements in place with them. It is definitely a core market for us, and we are investing heavily there. In fact, we moved to a larger office in the financial district in Riyadh two years ago in order to support our growing operations there.

 

In your view, which sectors in Saudi Arabia are currently the most prepared to benefit from AI transformation?
If we look at the Kingdom’s broader national agenda—particularly Saudi Vision 2030—it is clear that Saudi Arabia is accelerating investments in artificial intelligence across a wide range of sectors.

Rather than being concentrated in a single industry, AI adoption is happening at scale across the economy. The public sector and government entities are leading this shift, with significant investments in AI-driven initiatives, including projects linked to the Public Investment Fund’s HUMAIN.

The banking sector is also highly active, with financial institutions advancing AI-powered solutions through strategic partnerships with us. In the energy sector, Saudi Aramco is not only driving large-scale AI deployments but also stands as one of our key clients in the Saudi market.

We are also seeing strong momentum in aviation, particularly with Riyadh Air, which is among our clients, alongside growing adoption across entertainment, sports, and telecommunications. In telecom, stc is another example of a key client we work with to scale AI capabilities.

Overall, AI investment in Saudi Arabia is broad-based, with multiple sectors advancing in parallel—and notably, many of the leading players across these industries are part of our client ecosystem in the Kingdom.

 

Looking ahead, how do you expect AI to reshape the broader business landscape in Saudi Arabia?

AI is already transforming the way we work today, and the pace of development is extremely fast globally.

We are seeing this momentum in Saudi Arabia and across other markets in the Middle East. In Saudi Arabia specifically, there is a strong ambition to be ahead of the curve by building companies that are Saudi-developed and Saudi-originated.

There is significant investment supporting this effort. As a result, we will likely see rapid changes in the working environment and major improvements in efficiency as AI continues to transform how organizations operate and deliver services.

Where Is Venture Capital Heading in Saudi Arabia? Mapping the Kingdom’s Next Investment Wave

Kholoud Hussein 

 

Saudi Arabia’s venture capital landscape has undergone a profound transformation over the past five years. Once considered an emerging ecosystem, the Kingdom is now one of the most active startup investment markets in the Middle East and North Africa. Backed by structural reforms, sovereign capital, and an expanding pool of entrepreneurs, venture capital in Saudi Arabia is no longer defined by experimentation—it is increasingly shaped by strategic direction.

As the country advances its economic diversification agenda under Saudi Vision 2030, the question facing investors is not whether capital will continue to flow, but where it will be deployed next. The answer lies at the intersection of national priorities, technological transformation, and market demand.

 

A Market Moving from Volume to Strategy

Saudi Arabia recorded over $1.3 billion in venture capital funding in 2023, maintaining its position as the largest VC market in the MENA region. While deal volume remains strong, a noticeable shift is underway. Investors are becoming more selective, moving away from broad-based funding toward sector-focused, thesis-driven investments.

This transition reflects a maturing ecosystem. Early-stage enthusiasm—once concentrated in e-commerce and general fintech—is now giving way to more specialized sectors aligned with national transformation goals. Government-backed entities such as Public Investment Fund and initiatives like Fintech Saudi have played a central role in shaping this direction.

According to a senior official at the Ministry of Investment, “The next phase of venture capital in Saudi Arabia is not about increasing the number of startups—it is about building companies that can scale globally while solving real economic challenges.”

 

Artificial Intelligence: The Center of Gravity

Artificial intelligence is rapidly becoming the focal point of venture capital allocation in Saudi Arabia. The Kingdom’s ambition to become a global AI hub is reflected in both policy and funding priorities.

Estimates from Saudi Data and Artificial Intelligence Authority suggest AI could contribute $135 billion to the national economy by 2030, making it one of the most economically significant sectors in the country’s future.

Investment Momentum & Startup Activity

Saudi-based startups such as Mozn have already demonstrated the commercial viability of AI-driven solutions, particularly in fintech and risk analytics. Similarly, Quant Data & Analytics has expanded its footprint by providing advanced data solutions to both public and private sectors.

Over the next five years, venture capital is expected to increasingly target:

  • Enterprise AI solutions
  • Government technology (GovTech) platforms
  • Arabic-language AI models
  • Predictive analytics for industrial sectors

A senior executive at SDAIA noted: “Artificial intelligence will underpin every major sector in the Kingdom—from healthcare to logistics—creating a multi-layered investment opportunity.”

 

Fintech: From Expansion to Specialization

Fintech has been one of the most heavily funded sectors in Saudi Arabia, with the number of fintech companies exceeding 230 firms by 2024, compared to fewer than 50 just a few years earlier.

However, the sector is entering a new phase. Instead of horizontal growth, where multiple startups compete in payments and wallets, investors are now focusing on vertical specialization.

Next-Phase Investment Areas

  • Wealth management platforms
  • SME financing solutions
  • Embedded finance
  • Regulatory technology (RegTech)

Startups like Tamara and Tabby have already scaled regionally, demonstrating that Saudi-born fintech companies can achieve cross-border growth.

Officials at the Saudi Central Bank have emphasized that “the Kingdom is entering a phase where fintech innovation must go beyond payments and contribute to financial inclusion and economic productivity.”

 

Climate Tech and Energy Transition: A Rising Investment Theme

Saudi Arabia’s commitment to achieving net-zero emissions by 2060 is reshaping investment priorities. The energy transition is not only a policy objective but also a growing venture capital theme.

The Kingdom plans to invest tens of billions of dollars in renewable energy, including large-scale solar and wind projects, as well as green hydrogen production.

Opportunities for Startups

  • Energy efficiency technologies
  • Carbon tracking and ESG platforms
  • Smart grid solutions
  • Battery storage innovation

Projects under NEOM are expected to serve as testing grounds for many of these technologies, creating demand for startups that can provide scalable, tech-driven solutions.

An official from the Ministry of Energy stated: “The private sector, particularly startups, will play a crucial role in developing the technologies needed for the energy transition.”

 

Logistics and Mobility: Building a Regional Hub

Saudi Arabia’s ambition to become a global logistics hub is driving investment into mobility and supply chain technologies. The National Transport and Logistics Strategy aims to position the Kingdom as a central node connecting Asia, Europe, and Africa.

Investment Focus Areas

  • Last-mile delivery optimization
  • Autonomous mobility
  • Fleet management platforms
  • Smart warehousing systems

Startups such as Jeeny highlight the potential of mobility platforms to scale within the region, while new entrants are focusing on logistics efficiency and automation.

Over the next five years, venture capital is expected to increasingly back startups that can integrate AI into logistics operations, improving efficiency and reducing costs.

 

Digital Health: Scaling With Government Backing

Healthcare is another sector attracting increasing venture capital attention. With healthcare spending exceeding 189 billion SAR, digital health solutions are becoming a national priority.

Emerging Investment Areas

  • Telemedicine platforms
  • AI diagnostics
  • Health data management systems
  • Personalized medicine

The Ministry of Health has emphasized that “digital transformation in healthcare is essential to improving access, efficiency, and outcomes.”

The opportunity lies not just in building standalone applications, but in integrating digital health solutions into the broader healthcare infrastructure.

 

Tourism and Experience Economy: Technology Meets Culture

Saudi Arabia’s tourism sector is expanding rapidly, with the Kingdom surpassing 100 million visitors in 2023. As tourism becomes a key pillar of the economy, venture capital is increasingly directed toward startups that enhance the visitor experience.

Key Areas of Investment

  • Travel-tech platforms
  • Experience marketplaces
  • AR/VR tourism solutions
  • Event technology

Developments led by Red Sea Global and Qiddiya Investment Company are creating new demand for innovative digital solutions.

 

The Role of Sovereign and Institutional Capital

A defining feature of Saudi Arabia’s venture capital ecosystem is the role of sovereign and institutional investors. The Public Investment Fund continues to act as a catalyst, both directly and through its subsidiaries and partnerships.

In addition, government-backed funds such as Jada Fund of Funds have helped deepen the VC ecosystem by supporting local fund managers.

This institutional backing provides stability and long-term vision, allowing venture capital to align with national development goals rather than short-term market cycles.

 

Five-Year Outlook: Where Capital Will Flow Next

Looking ahead to the next five years, several trends are likely to define venture capital allocation in Saudi Arabia:

1. Sector Concentration

Capital will increasingly concentrate in fewer, high-impact sectors such as AI, climate tech, and digital health.

2. Larger Ticket Sizes

As startups mature, average deal sizes will increase, particularly in Series B and beyond.

3. Regional Expansion

Saudi startups will expand more aggressively into GCC and international markets, supported by stronger balance sheets.

4. Exit Maturity

The ecosystem will see more acquisitions and IPOs, signaling a maturing investment cycle.

5. Rise of Deep Tech

Investment will shift toward technically complex startups with defensible intellectual property.

 

Finally, Saudi Arabia’s venture capital ecosystem is no longer defined by early-stage experimentation. It is entering a phase of strategic deployment, where capital is directed toward sectors that align with long-term economic transformation.

For investors, the opportunity lies in identifying startups that operate at the intersection of technology and national priorities. For founders, success will depend on building solutions that address real market needs while maintaining the scalability required to compete globally.

As one senior policymaker put it: “The future of venture capital in Saudi Arabia is not just about funding innovation—it is about shaping the industries that will define the Kingdom’s economic future.”

In that sense, the next wave of venture capital in Saudi Arabia will not simply follow trends—it will help create them.

 

Can Saudi creators take center stage in Vision 2030's digital revolution?

Noha Gad

 

The emergence of social media has transformed global connectivity and information sharing, subsequently driving a major shift in consumer behavior and marketing tactics. In this new landscape, audiences value authenticity above all else when deciding what to buy. This has created fertile ground for influencer marketing, which enables brands to bypass traditional advertising and build trust by collaborating with content creators who have already established loyal, engaged followers.

In Saudi Arabia, the number of people having social media accounts reached 35.33 million as of 2024. A report released by the social media management platform Sprinklr Social indicated that platforms such as X, TikTok, and Snapchat dominate daily life in the Kingdom, with 94.03% of internet users actively engaging with them, which has shaped opinions, trends, and purchasing decisions.

With nearly 95.3% of Saudi Arabia’s population using at least one social media platform, the marketing and advertising market size in the Kingdom reached $3.02 billion in 2025 and is estimated to grow from $3.19 billion in 2026 to reach $4.13 billion by 2031, at a compound annual growth rate (CAGR) of 5.3% between 2026 and 2031, according to recent figures released by Modor Intelligence.

 

The rise of influencer marketing in Saudi Arabia

In a rapidly changing world, consumer behavior and marketing strategies have evolved as consumers increasingly prioritize authenticity in purchase decisions. This growing demand for authentic and relatable content has facilitated influencer marketing. Around 70% of consumers in Saudi Arabia place more trust in influencers’ recommendations than in traditional advertising. According to Statista, ad spending in Saudi Arabia's influencer advertising market is projected to reach $95.69 million by 2025, with a CAGR of 9.82%, resulting in a market volume of $139.20 million by 2029. These figures underscore the growth of influencer marketing in Saudi Arabia, as brands implement influencers as the primary marketing channel to promote their products and services.

Short-form video content is also increasingly popular on social media platforms in the Kingdom, engaging audiences with concise storytelling, building emotional connections, and enhancing brand recall. Ad spending on short-form videos is anticipated to reach $127.2 million by 2028. 

 

Regulating influencers economy

Saudi Arabia has implemented a comprehensive, multi-faceted strategy to regulate its influencer economy, moving to formalize the sector, enforce cultural standards, and protect consumer rights. These efforts are led primarily by the General Authority of Media Regulation and are designed to bring transparency and accountability to digital content creation.

In 2022, the authority introduced the Mawthooq license to regulate the status of individuals who provide advertising content on social media platforms. This initiative mandates influencers and creators to register for a license to provide advertisements on social media platforms.

To obtain the Mawthooq license, influencers must comply with the terms and controls set by the General Authority of Media Regulation. This includes adherence to content-related controls, advertisements, classifications (including age ratings), and instructions issued by the authority. These controls apply to citizens, residents, and foreign investors who advertise through social media platforms about a brand, product, service, event, or commercial activity offered or located within the Kingdom. 

Beyond formal licensing, the Kingdom introduced detailed content guidelines that determine what influencers can and cannot post, aiming to align online content with the Kingdom's cultural and religious values. These rules include adhering to modest closing guidelines, protecting privacy and dignity, and ensuring social harmony.

Additionally, the Personal Data Protection Law (PDPL) governs how personal data is collected, processed, and stored. This means that influencers and businesses must obtain explicit consent from individuals before collecting their data through methods like cookies or direct marketing activities. They are also obligated to inform users about the purpose of data collection and their rights regarding it.

 

The rise of specialized infrastructure players

While social media platforms provide the stage, specialized companies like KLIQ are building the critical back-end infrastructure. KLIQ is Saudi Arabia’s go-to platform connecting brands with the right content creators smartly and seamlessly. This AI-powered platform tackles all common industry frustrations, providing creators with guaranteed payments, clear timelines, and vetted brand opportunities that match their niche. It also solves the problems of delayed payments and difficulty finding quality collaborations. For brands, it offers an intelligent dashboard for data-driven creator discovery and real-time campaign tracking.

Beyond the companies directly involved in campaigns, major international and local advertising agencies are increasingly relying on influencer marketing as a core strategy for their clients. This integration into mainstream marketing budgets provides a steady stream of professional opportunities for creators and validates influencer marketing as a serious and effective channel.

The competitive landscape of the influencers' economy in Saudi Arabia is expected to continue booming, driven by two key trends: AI integration and localized content demand. Companies are betting big on AI to improve creator-brand matching and measure campaign performance, transforming the industry from guesswork to data-driven decisions. AI tools like generative video editors and personalized analytics will dominate, enabling creators to produce hyper-localized Arabic content at scale. Additionally, the growing appetite for localized content reflects a clear preference among audiences for material that resonates with their own experiences, culture, and language, moving away from a one-size-fits-all, globally-focused model.

In summary, Saudi Arabia's creator economy has rapidly evolved from a niche trend into a powerhouse of digital innovation and commerce, aligning perfectly with Vision 2030's ambitious goals. With 35.33 million users in 2024, representing 94% of internet users actively engaging on social media platforms, influencers have become the trusted voice for the majority of consumers, excelling traditional advertising.

Robust regulations coupled with the Personal Data Protection Law (PDPL) have provided the guardrails needed for sustainable expansion. By mandating licensing for commercial promotions, enforcing cultural and modesty standards, and ensuring data privacy through explicit consent, these measures transform influencers from casual posters into professional micro-entrepreneurs, fostering accountability and consumer trust.

Looking ahead, AI-driven tools and the growing demand for culturally attuned content position this ecosystem for explosive growth, reaching $139 million by 2029. Investors, startups, and brands should seize this opportunity to collaborate in a regulated, data-smart landscape where authenticity fuels commerce and innovation thrives.

Hot Money in Startups: Opportunities and Risks Explained

Ghada Ismail

 

In the world of finance and startups, you may sometimes hear the term “Hot Money.” It sounds dramatic, but the idea is actually simple. Hot money refers to capital that moves quickly from one investment to another in search of fast profits.

Unlike long-term investments that support companies for years, hot money is usually short-term. Investors move it rapidly when they see an opportunity to make quick returns.

Understanding this concept is useful for founders, investors, and anyone following the startup ecosystem because these fast-moving funds can influence markets, valuations, and investment trends.

 

The Simple Meaning of Hot Money

Hot money is investment capital that quickly enters and exits markets.

Investors move this money to wherever they believe they can earn higher returns in the short term. When a better opportunity appears somewhere else, the money moves again.

In simple terms, hot money behaves like capital that is always “looking for the next opportunity.”

 

Where You Might See Hot Money

Hot money appears in several areas of finance and business, including:

  • Stock markets, where investors quickly buy and sell shares.
  • Cryptocurrency markets, where capital often moves rapidly between tokens.
  • Startup funding waves, when investors rush into trending sectors like AI or fintech.
  • Venture capital cycles, where investors temporarily focus on specific industries.

For example, when artificial intelligence startups began attracting major attention globally, large amounts of capital quickly flowed into AI startups. Many investors wanted to enter early and benefit from the growth of the sector.

 

Why Investors Use Hot Money

Investors use hot money mainly to capture short-term gains.

Common reasons include:

  • Taking advantage of rapidly growing industries
  • Investing early in trending technologies
  • Benefiting from quick increases in company valuations
  • Moving capital between different markets to maximize returns

In the startup world, this sometimes leads to investment hype cycles, where certain sectors receive large amounts of funding in a short period.

 

How Hot Money Affects Startups

Hot money can influence the startup ecosystem in several ways.

Positive effects

  • Startups in popular sectors may receive funding faster.
  • New technologies may attract large investment attention.
  • Entrepreneurs may find it easier to raise capital during hype cycles.

Challenges

  • Startup valuations may rise too quickly.
  • Some investors may focus on quick exits instead of long-term growth.
  • Funding trends may shift suddenly when investors move to a different sector.

For example, many fintech startups experienced strong investment waves over the past decade. Later, some investors shifted their attention toward AI and climate tech.

 

Hot Money vs Long-Term Investment

Not all investments behave like hot money.

Many venture capital firms invest with a long-term mindset, supporting startups through multiple stages of growth.

The key differences are simple:

  • Hot money: short-term, fast-moving capital looking for quick returns.
  • Long-term investment: patient capital focused on building companies over time.

For founders, long-term investors are often more valuable because they provide strategic support, mentorship, and stability.

 

Why the Concept Matters for Founders

For startup founders, understanding hot money helps explain why funding trends change quickly.

Some years, investors may be excited about fintech. In other years, they may focus on AI, Web3, climate tech, or deep tech.

These shifts are not always about fundamentals. Sometimes they simply reflect where fast-moving capital is flowing at that moment.

Founders who understand this dynamic are better prepared to navigate fundraising cycles and investor expectations.

 

Wrapping Things Up…

Hot money is simply fast-moving investment capital looking for quick opportunities. It plays a visible role in financial markets and increasingly in startup ecosystems as well.

While it can bring attention and funding to emerging industries, sustainable startups are usually built with long-term capital, strong business models, and patient investors.

For entrepreneurs, the key lesson is clear: trends may attract hot money, but lasting companies are built with strategy, resilience, and long-term vision. 

What Mezzanine Financing Really Means for Growing Startups

Kholoud Hussein 

 

Startups often outpace their financial capacity. Product traction accelerates, customer acquisition rises, and new markets open faster than revenue arrives. At that point, founders face a familiar dilemma: raise more equity and dilute ownership, or borrow and take on repayment pressure. Between these two paths lies a middle option that is less discussed but increasingly relevant in maturing startup ecosystems: mezzanine financing.

Mezzanine financing is a hybrid form of capital that blends features of debt and equity. It is structured as a loan, but one that can convert into equity if the borrower fails to meet certain repayment terms. It sits “in the middle” of the capital stack — senior to equity but subordinate to traditional bank loans, hence the name “mezzanine.”

For banks, mezzanine loans are too risky. For venture capitalists, they are a way to invest without immediately giving up equity. And for founders, they offer growth capital at a stage where cash needs rise sharply but equity dilution feels increasingly costly.

What Exactly Is Mezzanine Financing?

In practical terms, mezzanine financing starts as debt with a higher interest rate than a bank loan. The higher rate reflects the higher risk. But unlike traditional debt, mezzanine lenders often receive “equity kickers” such as warrants or the right to convert part of the loan into shares later. This hybrid structure gives investors the upside potential of equity with the repayment priority of debt.

The main components of mezzanine financing include:

  • A loan with flexible terms
  • Interest payments, sometimes deferred
  • Equity-linked features
  • Subordination to senior debt

This structure is designed to help growing companies bridge the gap between early venture rounds and full-scale profitability.

Why Startups Consider Mezzanine Capital

Startups typically encounter mezzanine financing when they reach the scale-up stage. At this point, the business has traction, predictable revenue, and a clear path to expansion — but needs significant capital to accelerate growth.

Choosing mezzanine financing can make sense for several reasons.

First, avoiding equity dilution.
By raising mezzanine capital instead of equity, founders keep a larger share of the company. This matters especially when valuations are not rising as quickly as expected, or when the founders want to postpone a large dilution event until performance strengthens.

Second, accelerating expansion.
Mezzanine financing is often used to fund acquisitions, new market entries, major hiring rounds, or infrastructure investment — areas where speed matters. The flexibility of mezzanine capital lets startups pursue these opportunities without waiting for the next traditional funding round.

Third, bridging to profitability.
For startups close to break-even, mezzanine capital provides the boost needed to reach sustainable cash flow. It acts as a financial bridge between growth and self-sufficiency.

The Risks Behind the Flexibility

Mezzanine financing is not without trade-offs. Its biggest drawback is cost. Interest rates are significantly higher than bank loans, and equity warrants mean founders may still give up shares in the future. This makes mezzanine capital more expensive than both traditional debt and early-stage equity.

Another risk is pressure. While interest payments can sometimes be deferred, the debt still sits on the balance sheet. If growth slows or revenue falls below projections, repayment becomes challenging. In extreme cases, lenders can convert debt into equity, diluting founders under less favorable conditions.

Because of this, mezzanine financing is suitable only for companies with predictable revenue streams — not for early-stage startups still validating their business model.

Why Mezzanine Capital Is Becoming More Common

As startup ecosystems mature, especially in markets like the GCC, founders increasingly look for financing beyond traditional venture capital. Investors, meanwhile, seek structures that reduce risk while retaining upside. Mezzanine financing meets both needs.

In more established markets such as the United States and Europe, mezzanine funds have been common for decades, especially among later-stage startups and growth companies. The rise of private credit globally has made mezzanine-style instruments more accessible to tech companies expanding rapidly but not yet ready for public markets.

Where Mezzanine Financing Fits in a Startup’s Lifecycle

In the typical startup journey, mezzanine capital sits between:

  • Series B–C equity rounds, and
  • Large-scale expansion, acquisitions, or pre-IPO growth.

It comes after venture capital has validated the product and business model, but before the company achieves the cash flow stability of a mature enterprise. At this stage, the valuation may not yet justify a major equity round, but the business requires real capital to scale.

Founders often pursue mezzanine financing when:

  • Growth is strong
  • Revenue is predictable
  • The company wants to maintain ownership control
  • Traditional loans are unavailable
  • Equity rounds would cause heavy dilution

A Tool for Mature Startups, Not Young Ones

Mezzanine financing is not for seed-stage founders. It is a tool for companies that have grown beyond early volatility and are entering a phase where capital efficiency matters. The ideal candidate is a startup with stable revenue, healthy gross margins, and a clear expansion strategy.

To conclude, mezzanine financing occupies a unique space in the funding landscape. It gives founders capital to expand without giving up major equity — but at a cost. It gives investors downside protection through debt, and upside potential through equity features. And it becomes especially relevant as startup ecosystems mature and companies seek alternatives to traditional funding structures.

For the right startup, mezzanine financing is a strategic tool that supports aggressive growth while preserving ownership. For the wrong startup, it can become an expensive strain.

As Saudi Arabia, the UAE, and wider GCC markets continue to develop more sophisticated financial instruments, mezzanine financing will likely become more familiar to founders. Understanding how it works — and when to use it — can be a decisive factor for startups aiming to scale in competitive, fast-growing markets.