Ghada Ismail
When you’re building a startup, it’s easy to get caught up in the exciting stuff: user growth, building your product, closing deals. But behind the scenes, there’s one number quietly counting down your time: burn rate.
Burn rate is simply how fast you’re spending money every month. It tells you how long your cash will last before you need to bring in more, whether from investors or revenue.
Think of your startup like a plane on a runway. The longer the runway (your cash), the more time you have to take off (hit traction or raise your next round). But the faster you burn through cash, the shorter your runway gets. And if you don’t take off in time, you crash.
What Is Burn Rate, Really?
In simple terms, burn rate shows how much money your startup spends every month just to keep running.
There are two versions you should know:
- Gross Burn Rate: This is your total monthly spending on salaries, rent, tools, marketing, etc.
- Net Burn Rate: This is what really matters. It’s how much you’re losing each month after subtracting any revenue.
Example: If your startup spends SAR 400,000 per month and earns SAR 100,000 in revenue, your net burn rate is SAR 300,000. That’s the amount disappearing from your bank account every month.
Why Burn Rate Matters More Than You Think
Your burn rate isn’t just an accounting number; it’s your survival clock.
Let’s say you raised SAR 3 million. If your net burn rate is SAR 300,000 per month, you have 10 months of runway. That’s 10 months to hit a major milestone, raise another round, or start turning a profit.
If you don’t? You run out of cash. And when the money’s gone, your options shrink fast.
That’s why investors ask about your burn rate early in any conversation. It tells them how you manage money and how soon you’ll need more.
How to Calculate Your Runway
The formula is simple:
Runway = Cash in the Bank ÷ Net Burn Rate
Here’s a quick example:
- Cash: SAR 1,200,000
- Net burn: SAR 150,000/month
- Runway: 8 months
Knowing this helps you plan ahead, whether that means starting fundraising early or making some cost cuts to buy more time.
How to Tell If Your Burn Rate Is Too High
Here are a few warning signs:
- You’re hiring a big team before proving product-market fit
- Your marketing spend is high, but customer retention is low
- You’re scaling too soon, before demand is steady
- You’re counting on future funding that hasn’t landed yet
If any of these sound familiar, it might be time to recheck your numbers and adjust your spending.
How to Keep Burn Rate Under Control
Managing your burn rate doesn’t mean cutting everything to the bone. It means spending wisely and keeping room to adapt. Here’s how:
- Track it regularly
Make burn rate part of your monthly reviews. Don’t wait until the bank balance gets drastically low. - Spend where it matters most
Focus on things that push the business forward, like improving the product or acquiring users in smart, cost-effective ways. - Plan for delays
Fundraising almost always takes longer than expected. If you think you have 9 months of runway, act like it’s only 6. - Adjust as things change
As your revenue grows or expenses shift, update your burn rate and runway. - Avoid fixed costs early on
Use freelancers, co-working spaces, and flexible tools until you really need to commit.
What This Means for Startups in Saudi Arabia
As Saudi Arabia’s startup scene grows, so does investor attention to burn rate. With more funding opportunities—from VCs to government programs like Monsha’at and Saudi Venture Capital—founders have access to capital, but also more pressure to use it wisely.
Today, local investors expect founders to show not just ambition, but capital discipline. Managing your burn rate smartly sends the message: “We’re building something valuable and we’re doing it responsibly.”
Wrapping things up…
Burn rate might sound like a dry finance term, but it’s one of the most important numbers for any founder to understand. It keeps you grounded. It helps you plan. And most importantly, it helps you stay in control of your startup’s future.
Because no matter how great your idea is or how big your market could be, if you run out of money, you run out of time.