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May 6, 2025

Saudi Arabia's Tech Renaissance: The Rise of Startup Expos and Their Economic Impact

Kholoud Hussein 

 

In recent years, Saudi Arabia has emerged as a burgeoning hub for technology and innovation, aligning with its Vision 2030 initiative to diversify the economy beyond oil dependency. Central to this transformation is the proliferation of startup expos and tech forums, which have become instrumental in fostering entrepreneurship, attracting foreign investment, and stimulating economic growth. Events such as LEAP, the Saudi Startup Expo, and the Smart Riyadh Forum have not only showcased the Kingdom's commitment to technological advancement but have also played a pivotal role in shaping its economic landscape.

 

The Emergence of Tech Forums in Saudi Arabia

The Kingdom's strategic focus on technology and innovation has led to the establishment of numerous platforms aimed at nurturing startups and facilitating knowledge exchange. These forums serve as convergence points for entrepreneurs, investors, policymakers, and industry leaders, fostering an ecosystem conducive to innovation and economic diversification.

 

LEAP: A Catalyst for Technological Advancement

Launched in 2022, LEAP has rapidly ascended to become one of the Middle East's premier technology conferences. The inaugural event attracted over 100,000 attendees and more than 400 speakers, underscoring its significance in the global tech arena. LEAP serves as a platform for unveiling cutting-edge technologies, forging strategic partnerships, and announcing substantial investments. For instance, during LEAP 2025, the Saudi government announced investments exceeding $6.4 billion in the digital economy, emphasizing sectors such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT).

 

Abdullah Alswaha, Minister of Communications and Information Technology, highlighted the government's ambition: "Our ambition is to increase the contribution of the technology sector to Saudi Arabia’s GDP from a modest 1% to an ambitious 5% by 2030."

 

Saudi Startup Expo: Nurturing Entrepreneurial Spirit

The Saudi Startup Expo stands as a testament to the Kingdom's dedication to fostering entrepreneurship. The 2024 edition is set to host over 200 startups, 100 investors, and 50 speakers, providing a comprehensive platform for networking, knowledge sharing, and investment opportunities. In 2023, Saudi Arabia's venture capital market witnessed a 33% year-over-year increase, reaching $1.38 billion, the highest in the MENA region.

 

Smart Riyadh Forum: Pioneering Urban Innovation

The Smart Riyadh Forum 2024 aims to transform Riyadh into one of the world's most intelligent cities. This forum will bring together global leaders, tech innovators, and investors to discuss and implement cutting-edge technologies in urban planning, sustainability, and digital infrastructure. Such initiatives are integral to the Kingdom's broader objective of hosting the Riyadh Expo 2030, showcasing its advancements on a global stage.

 

Economic Implications of Tech Forums

The proliferation of tech forums and startup expos has had a profound impact on Saudi Arabia's economy, contributing to GDP growth, job creation, and increased foreign direct investment (FDI).

 

Boosting GDP and Diversifying the Economy

The Communications, Space and Technology Commission (CST) reported that the IT and emerging technology market in Saudi Arabia reached SAR 81 billion in 2022 and is projected to grow to SAR 103 billion by 2025. This growth is indicative of the successful implementation of initiatives aimed at diversifying the economy and reducing reliance on oil revenues.

 

Attracting Foreign Investment

Saudi Arabia's commitment to technological advancement has attracted significant foreign investment. In 2022, the Kingdom secured $2.5 billion in FDI within the tech sector, with expectations for continued growth. Strategic partnerships with global tech giants, such as Microsoft's investment in AI research and Amazon Web Services' expansion of cloud computing capabilities, underscore the Kingdom's appeal as a tech investment destination.

 

Job Creation and Skill Development

The expansion of the tech sector has led to the creation of numerous job opportunities. Projections suggest that over 1 million new tech jobs could emerge within the next decade. Furthermore, initiatives like LEAP have facilitated the upskilling of more than 20,000 professionals in various tech domains over the past two years, ensuring that the local workforce is equipped to meet future demands.

 

Government Support and Regulatory Reforms

The Saudi government's proactive approach has been instrumental in fostering a conducive environment for startups and technological innovation.

 

Monsha’at and the Kafalah Program

Monsha’at, the General Authority for Small and Medium Enterprises, has been pivotal in supporting startups through financing programs like the Kafalah Program, which addresses financing gaps for SMEs. Additionally, events such as the Biban Forum connect entrepreneurs with investors and global stakeholders, fostering collaboration and growth.

 

Regulatory Advancements

Regulatory reforms, including the introduction of the Saudi Companies Law in January 2023, have simplified business operations and encouraged foreign investment. Platforms like Meras streamline business registration, significantly reducing barriers for startups.

 

Future Outlook: Paving the Way for a Tech-Driven Economy

Saudi Arabia’s long-term vision for its technology and startup ecosystem goes far beyond hosting events—it is about building an integrated, globally competitive knowledge economy. The momentum generated by startup expos and tech forums is expected to accelerate, with a multi-faceted approach focused on expanding participation, deepening specialization, and creating global linkages.

 

1. Deepening Specialization Across Sectors

Future tech forums are expected to evolve from broad innovation showcases into more specialized, sector-focused summits. The Ministry of Communications and Information Technology (MCIT) has indicated upcoming support for niche verticals such as:

 

  • Healthtech and Biotech expos aligned with Saudi Arabia’s healthcare transformation goals.
  • Greentech and Clean Energy forums supporting Saudi Green Initiative and renewable investments.
  • Agritech conferences enhancing food security via AI, drones, and precision farming.

This shift toward thematic events aims to generate targeted discussions, attract sector-specific investors, and accelerate pilot projects within giga-project zones like NEOM, where testbeds for future tech are already underway.

 

2. Internationalization of Saudi Tech Platforms

Saudi Arabia aims to make flagship forums such as LEAP and Biban as globally recognized as CES in Las Vegas or Web Summit in Lisbon. With strategic participation from over 180 countries at LEAP 2024, the Kingdom is actively creating a soft power channel through tech diplomacy.

 

In a statement at LEAP 2024, Minister Abdullah Alswaha noted: “We’re not just importing innovation—we’re building an exportable model for emerging economies looking to leapfrog into the digital era.”

 

In 2025, LEAP is set to expand to other cities such as Jeddah and Dammam to decentralize innovation exposure and engage wider entrepreneurial bases.

 

3. Giga-Projects as Anchors for Startups

As giga-projects like NEOM, Qiddiya, and The Red Sea Global move into operational phases, they are expected to act as living laboratories for startups to deploy scalable solutions. NEOM, in particular, has committed to allocating $500 million in startup partnerships through its investment arm NEOM Investment Fund (NIF), targeting sectors like mobility, robotics, and digital infrastructure.

 

This opens unprecedented opportunities for Saudi-based startups and international ventures to co-develop solutions within these futuristic cities. Future forums are anticipated to include demo zones and venture accelerators tied directly to giga-projects.

 

4. More Integration Between Academia, Industry, and Startups

To fuel a sustainable pipeline of innovation, forums are increasingly integrating Saudi universities and research institutions. Initiatives such as the National Research and Development Strategy (NRDS) seek to link forums with academic outcomes, fostering spin-offs from R&D labs into viable tech businesses.

 

The King Abdullah University of Science and Technology (KAUST) and King Saud University are already key participants in national events, aiming to incubate research-born ventures with commercialization potential.

 

5. Investment Ecosystem Maturity

With the establishment of the Saudi Venture Capital Company (SVC) and increased capital deployment by PIF-backed funds, Saudi Arabia is no longer just attracting attention—it is backing ideas with robust funding. As of Q1 2024:

 

  • Saudi VCs deployed over SAR 5.2 billion into early- and growth-stage startups.
  • Over 22% of funding during LEAP 2024 went into AI-focused ventures.

Future expos are expected to feature integrated investor match-making platforms, private deal rooms, and sovereign-backed co-investment opportunities to create long-term commitment from both domestic and global capital providers.

 

6. Digital Regulations and Startup-Friendly Policies

To ensure forums result in real traction, Saudi regulators have aligned with the pace of innovation. The Saudi Central Bank (SAMA) and the Capital Market Authority (CMA) continue to launch sandbox regulations for fintech startups. The government has also committed to streamlining licensing procedures, data residency compliance, and IP protection for participating firms.

 

According to the Ministry of Investment, new incentives for startups exhibiting at national expos will include:

  • One-year tax credits for pilot projects under Vision 2030 aligned categories.
  • Fast-track residency and visa services for founders and investors.
  • Grants and subsidies for participation in global competitions and exhibitions.

7. Expanding Inclusion Beyond Riyadh

Future forums will likely emphasize geographic inclusiveness. The government’s strategy includes hosting regional innovation forums in AlUla, Madinah, and Eastern Province to foster talent and startup activity in non-capital regions. This aligns with Vision 2030’s goal of balanced national development.

 

“Innovation must touch every city, not just Riyadh. We’re building tech corridors in regions traditionally outside the spotlight,” said Saleh Al Jasser, Minister of Transport and Logistics Services.

 

8. Measuring Economic Impact

To sustain government and private sector confidence in these initiatives, Saudi Arabia is also investing in robust performance tracking. Future expos will integrate KPI-based dashboards measuring:

 

  • Startup survival rates post-expo.
  • Number of partnerships or MoUs signed.
  • Jobs and economic output generated per event cycle.

This level of transparency aims to transform expos into measurable economic levers, not just marketing platforms.

 

In conclusion, the rise of startup expos and tech forums in Saudi Arabia reflects a broader commitment to innovation, economic diversification, and global competitiveness. Through strategic investments, regulatory reforms, and a focus on human capital development, the Kingdom is fostering an environment where technology and entrepreneurship can thrive. As these initiatives continue to evolve, they will undoubtedly play a crucial role in shaping the future of Saudi Arabia's economy and its position on the global stage.

 

 

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May 5, 2025

Proudly Made in Saudi: A Nation Building with Its Own Hands

Ghada Ismail

 

Have you noticed more Saudi-made products on your shelves lately? From food and beverages to packaging and industrial goods, a quiet revolution is underway, and it’s proudly stamped ‘Made in Saudi’. 

 

This national initiative is no longer just about branding; it’s about building a future where local manufacturing leads the way.

That momentum was on full display at the Saudi Food Manufacturing Expo 2025 in Riyadh, where hundreds of local and regional companies showcased innovations that signal a bold shift in Saudi Arabia’s industrial landscape. It’s a transformation driven by vision, backed by policy, and powered by ambition.

 

More Than a Label: A Strategic Vision for Industry

Launched in 2021 by the Saudi Export Development Authority under the umbrella of Vision 2030, the ‘Made in Saudi’ program is more than a marketing label. It serves as a national badge of quality and a strategic lever for economic diversification. 

In August 2021, the Saudi Export Development Authority said more than 900 Saudi companies with over 2,000 locally manufactured products had registered with the Kingdom’s “Made in Saudi” program, in an initiative that aims to boost the competitiveness of Saudi products at home and abroad.

This initiative is a cornerstone in the Kingdom’s broader efforts to reduce its reliance on imports and enhance the global competitiveness of its industrial base.

 

A Spotlight on Local Innovation at the Food Expo 2025

At the 2025 edition of the Saudi Food Manufacturing Expo, the largest and most specialized event of its kind in the Kingdom, the strength of Saudi Arabia’s manufacturing sector was unmistakable. The event hosted over 550 exhibitors from more than 70 countries and drew nearly 15,000 visitors, featuring everything from advanced food processing systems and sustainable packaging to smart factory solutions. But what stood out most was the strong presence of Saudi companies, many of them carrying the ‘Made in Saudi’ badge with confidence and pride.

 

From Catch-Up to Leadership: Saudi Firms Step Up

What once felt like a catch-up game is now a race Saudi Arabia is leading. Local firms unveiled cutting-edge product lines, introduced automation to their production processes, and struck new international distribution deals. Saudi snack manufacturers, dairy producers, and processed food brands are now competing not only within the Kingdom but also across regional and global markets.

Several participating companies also announced strategic export expansions, proof that Saudi-made products are not only meeting domestic demand but are also gaining traction abroad.

 

Fueling Growth: Government Backing and Logistics Reforms

The growth of the manufacturing sector hasn't happened by chance. It’s been supported by a suite of initiatives from the Ministry of Industry and Mineral Resources, including export financing, factory development incentives, and regulatory easing. The Saudi Industrial Development Fund (SIDF) and Saudi Export-Import Bank (Saudi EXIM) have also played key roles in funding growth.

On the logistics side, major national infrastructure projects like the Saudi Land Bridge and ongoing port expansions are streamlining transportation, reducing lead times, and strengthening the supply chain backbone for local producers.

 

Looking Ahead: A Stronger Industrial Future

The Kingdom has set a clear target: to raise the industrial sector’s GDP contribution from around 12% to 20% by 2030. As of 2023, manufacturing alone accounted for 14.79% of Saudi Arabia’s GDP.

With ‘Made in Saudi’ gaining momentum and local manufacturing evolving into a pillar of the economy, these goals are becoming increasingly attainable. Beyond economic impact, the initiative also drives job creation, local innovation, and national pride.

 

Manufacturing Pride on Display

The Saudi Food Manufacturing Expo 2025 wasn’t just another trade show; it was a snapshot of how far Saudi industry has come and how much further it’s ready to go. Walking through the exhibition halls, it was hard to miss the confidence of local manufacturers and the quality of their output. That ‘Made in Saudi’ label? It’s no longer just a symbol of origin, it’s rather becoming a mark of trust, capability, and future potential.

As Saudi Arabia continues to invest in local production, infrastructure, and innovation, one thing is clear: the Kingdom isn’t just preparing to compete—it’s preparing to lead. And the next time you pick up a locally made product, you might just feel a little prouder knowing it’s part of something much bigger.

 

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May 5, 2025

Investor Exodus: Unpacking the Reasons Behind Sudden Withdrawals from Startups

Kholoud Hussein 

 

In the dynamic world of startups, securing investment is often seen as a significant milestone. However, the journey doesn't end there. Investors may, at times, decide to withdraw their support, leaving entrepreneurs grappling with the aftermath. Understanding the reasons behind such decisions is crucial for founders aiming to build resilient businesses.

 

1. Market Volatility and Economic Uncertainty

Investors are acutely sensitive to market dynamics. Economic downturns, geopolitical tensions, or shifts in industry trends can prompt investors to reassess their portfolios. For instance, recent market instabilities have led to a cautious approach among venture capitalists, with some pulling back from previously committed investments to mitigate potential losses.

 

2. Liquidity Constraints

An investor's financial situation can change, affecting their ability to fulfill funding commitments. Unexpected personal financial needs or broader economic pressures can lead to liquidity issues, compelling investors to withdraw from investments, even if the startup's performance remains strong.

 

3. Misalignment of Vision and Expectations

A harmonious relationship between founders and investors is built on shared goals and mutual understanding. If discrepancies arise regarding the company's direction, growth strategies, or operational decisions, investors may choose to exit. Such misalignments can stem from differing risk appetites, timelines for returns, or strategic priorities.

 

4. Concerns Over Management and Team Dynamics

Investors invest in people as much as in ideas. A strong, cohesive, and competent team inspires confidence. Conversely, signs of internal conflict, high turnover, or leadership challenges can raise red flags. Investors may perceive such issues as threats to the startup's stability and long-term success, prompting them to reconsider their involvement.

 

5. Lack of Traction and Performance Metrics

Startups are expected to demonstrate progress through key performance indicators (KPIs) such as user growth, revenue milestones, or market penetration. Failure to meet agreed-upon benchmarks or a consistent decline in performance can erode investor confidence. Without tangible evidence of growth and potential for scalability, investors might opt to withdraw their support.

 

6. Overvaluation and Financial Discrepancies

An inflated valuation can be a double-edged sword. While it might attract initial attention, it sets high expectations for performance and returns. If a startup fails to justify its valuation through corresponding growth and profitability, investors may question the financial viability and choose to exit.

 

7. Absence of a Clear Exit Strategy

Investors seek investment returns, typically through exits like acquisitions or public offerings. A startup lacking a well-defined exit plan can appear directionless, making it challenging for investors to envision a profitable conclusion to their involvement. This uncertainty can lead to withdrawal.

 

8. Regulatory and Legal Challenges

Navigating the regulatory landscape is critical for startups, especially those in highly regulated industries. Legal disputes, compliance issues, or potential regulatory changes can introduce risks that deter investors. The prospect of legal entanglements or fines can cause investors to pull out.

 

9. Negative Publicity and Reputation Risks

In the age of information, public perception matters. Scandals, negative press, or social media backlash can tarnish a startup's image, affecting customer trust and, by extension, investor confidence. To protect their own reputations, investors may distance themselves from startups embroiled in controversy.

 

10. Personal Circumstances and Strategic Reprioritization

Sometimes, the reasons are personal. Investors might face changes in their personal lives, health issues, or shifts in their investment strategies that lead them to withdraw from certain ventures. While not reflective of the startup's performance, these factors can still impact funding continuity.

 

Finally, investor withdrawal can be a daunting experience for any startup. However, by understanding the multifaceted reasons behind such decisions, entrepreneurs can proactively address potential concerns, foster transparent communication, and build more resilient relationships with their investors. Anticipating challenges and aligning expectations are key steps toward securing sustained investment and achieving long-term success.

 

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Apr 30, 2025

Digital Assets in Saudi Arabia: A New Frontier for Investment?

Ghada Ismail

 

Imagine a world where your investments aren’t tied to traditional stocks, bonds, or even real estate. Instead, you can invest in digital assets that exist entirely in the virtual realm: cryptocurrencies, tokenized real estate, and even virtual art. Sounds futuristic? For many around the globe, it’s already a reality.

 

As the world embraces this digital revolution, Saudi Arabia is taking bold strides to shape its own future in the space. With Vision 2030 guiding the country’s transformation, digital assets have emerged as a promising, albeit risky, investment avenue.

Are you curious about how this new frontier in finance could reshape investment strategies in Saudi Arabia? Whether you're an investor eager to explore new opportunities or someone still hesitant about diving into the digital realm, understanding the potential of digital assets is more important than ever. Let’s take a closer look at how these emerging technologies are poised to change the investment landscape in the Kingdom, the challenges that come with them, and the opportunities that could define the future of Saudi investment.

 

So, are digital assets a passing trend, or will they become a cornerstone of the Kingdom's economic future? Let’s find out in this article.

 

Understanding Digital Assets

Digital assets are essentially assets that exist in digital form and are secured by blockchain technology. They can take various forms, including cryptocurrencies like Bitcoin and Ethereum, stablecoins, security tokens, and NFTs.

  • Cryptocurrencies: These are decentralized digital currencies that operate independently of central banks. Bitcoin and Ethereum are the most well-known examples.
  • Stablecoins: These are digital assets pegged to a stable asset, such as the US dollar, and are designed to reduce volatility in the market.
  • Security Tokens: These are digital representations of ownership in traditional assets, like real estate or stocks.
  • NFTs (Non-Fungible Tokens): Unique digital items that can represent anything from digital art to virtual land.

The underlying technology for all of these assets is blockchain, a distributed ledger technology that ensures transparency and security in transactions.

While these digital assets offer exciting potential for investors, it's important to distinguish between those that are speculative (e.g., cryptocurrencies) and those with utility value (e.g., tokenized assets). Understanding this distinction is crucial for building a diversified portfolio.

 

Investor Interest and Market Activity: The Rising Demand

In Saudi Arabia, digital assets are attracting growing interest, especially among younger generations. Millennials and Gen Z, who are more tech-savvy and open to new financial products, are increasingly turning to digital assets as part of their investment strategies. Recent surveys have indicated a surge in crypto wallet ownership and usage in the region, as more people look for opportunities beyond traditional stocks and bonds.

 

The rise of local exchanges such as Rain and BitOasis, which cater to the MENA region, is making it easier for Saudi investors to access digital assets securely. These platforms allow users to buy, sell, and trade cryptocurrencies and other digital assets, helping to foster a more mature digital economy in the Kingdom.

 

Global platforms like Binance and Coinbase are also popular among Saudi investors, contributing to a regional growth in crypto asset ownership. As the digital asset market matures, Saudi Arabia’s burgeoning fintech ecosystem is expected to play a critical role in shaping the future of digital investment.

 

Opportunities for Saudi Investors

Portfolio Diversification: Digital assets offer Saudi investors a unique way to diversify their portfolios, particularly during periods of high inflation. Cryptocurrencies, in particular, have been considered a hedge against inflation by some investors due to their limited supply and decentralized nature.

Exposure to Emerging Technologies: With the growth of Web3, Decentralized Finance (DeFi), and the metaverse, digital assets present an opportunity to invest in emerging technologies that could define the future of the internet and finance. These sectors, still in their infancy, hold enormous potential for growth, and early investors could reap significant rewards.

Tokenization of Real-World Assets: Digital assets enable the tokenization of traditional assets such as real estate, art, and commodities. In Saudi Arabia, where real estate remains a popular investment, tokenization could open up new avenues for fractional ownership, making it easier for smaller investors to participate in high-value markets.

 

Risks and Challenges: A Complex Digital Landscape

Investing in digital assets can be enticing, but it requires an understanding of the unique challenges they present. Here are some critical risk factors investors should consider before diving into this relatively new space:

 

Lack of Standardization and Fragmented Ecosystem: Unlike traditional financial markets that are governed by established standards, the digital asset ecosystem remains fragmented. The industry has no universal framework for measuring value, asset quality, or risk exposure. Digital currencies, NFTs, and tokenized assets all operate in different spaces, and as such, their regulatory treatment, market acceptance, and liquidity can vary dramatically. This lack of standardization can make it difficult for investors to assess the viability of digital assets as part of a balanced portfolio.

 

Legal and Jurisdictional Barriers: The decentralized nature of digital assets presents unique legal challenges. In Saudi Arabia, digital assets are still largely unregulated, and the legal frameworks for things like token ownership, cross-border asset transfers, and enforcement of contracts are not fully established. As more global investors enter the market, cross-jurisdictional issues will arise. For example, how do investors protect their holdings when they are subject to laws in multiple countries that may not recognize digital asset ownership? Legal uncertainty makes navigating the global digital asset market a complex task for both local and international investors.

 

Technological Risks and Dependence on Infrastructure: The rapid pace of technological development in blockchain and digital asset platforms brings both opportunity and risk. Many digital asset exchanges and platforms are still relatively new, and some lack the robustness and scalability of traditional financial institutions. System outages, security vulnerabilities, and the risk of technological failure are tangible threats that could undermine investor confidence. 

 

Market Manipulation and Lack of Transparency: Due to the decentralized nature of digital assets, there are fewer checks and balances to prevent market manipulation. While the financial markets have regulatory bodies that oversee trading practices, the crypto market has seen numerous instances of "whale" investors—those with large holdings—using their power to influence prices. Additionally, many platforms lack full transparency about their operations, trading volumes, or algorithms, which can lead to mistrust and uncertainty. This lack of oversight increases the risk of market volatility driven by manipulated or opaque practices.

 

Cultural Resistance and Lack of Education: Despite the growing interest in digital assets, there is still a significant gap in education and understanding, particularly in regions like Saudi Arabia. The lack of widespread literacy around blockchain, digital currencies, and decentralized finance (DeFi) presents a barrier to adoption. Furthermore, there is cultural resistance to new technologies in many parts of the world, where traditional investments like real estate, gold, and equities dominate. This resistance could slow the pace at which digital assets become mainstream investment vehicles in the Kingdom.

 

Long-Term Viability and Asset Longevity: With the digital asset market evolving rapidly, there are concerns about which assets will stand the test of time. While some cryptocurrencies have gained considerable traction, others may struggle with adoption or technological obsolescence. Similarly, tokens tied to NFTs or certain digital commodities might lose their appeal or utility over time. Investors face the challenge of predicting which digital assets will maintain value or even exist a few years down the road, given the pace of technological and market shifts.

 

Vision 2030 and Digital Assets: A Strategic Fit for Saudi Arabia’s Future

Digital assets align well with Saudi Arabia’s broader Vision 2030 agenda, which seeks to diversify the Kingdom’s economy and reduce its reliance on oil. Blockchain technology, in particular, has the potential to revolutionize key sectors like logistics, real estate, and green energy. The Saudi government’s ongoing commitment to fostering innovation in fintech could allow digital assets to play a pivotal role in driving forward the Kingdom's economic diversification efforts.

Tokenization could also disrupt industries traditionally dominated by large players, enabling smaller businesses to access capital through asset-backed tokens, thereby democratizing investment opportunities. In this sense, the rise of digital assets might empower a new wave of Saudi entrepreneurs and investors.

 

Expert Voices: Insights on the Future of Digital Assets in Saudi Arabia

In an interview with Arab News, Ola Doudin, CEO and co-founder of UAE-based digital asset exchange BitOasis, emphasized the region’s accelerating regulatory progress. “From a regulatory perspective, we have reached escape velocity,” she said, noting the growing momentum among policymakers. She added that there's now a clear competitive dynamic pushing regulators across the region to introduce robust frameworks for Virtual Asset Service Providers (VASPs), which is crucial for enabling long-term sector growth. 

 

Doudin also underscored the critical role emerging markets play in shaping the future of digital assets. “Nineteen out of twenty top crypto-markets (by weighted crypto activity) are in the emerging or developing economies,” she explained. “So, it’s not surprising that when a territory announces it has introduced a regulatory framework — as we are seeing across the UAE right now — there is naturally a surge of interest and investment.”

 

Conclusion: A Frontier Full of Potential

As Saudi Arabia continues its push for economic diversification, digital assets stand out as an exciting, though risky, investment frontier. While they present remarkable opportunities for growth and portfolio diversification, they also come with considerable risks. The Kingdom’s cautious regulatory approach ensures that innovation can take place without sacrificing financial stability, but investors must tread carefully.

 

For Saudi investors, understanding the complexities of digital assets—and staying informed on regulatory developments—is key to navigating this emerging space. With the right education and strategic planning, digital assets could become a powerful tool for wealth-building in the years to come.

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Apr 30, 2025

Egyptians Investing in Real Estate Abroad Should Consider Search Funds for Portfolio Diversification

Tamer El Bahay, serial entrepreneur and Managing Partner- Moonbase 

 

Egyptians have long been active investors in international real estate markets, particularly those earning in foreign currencies like exporters. My family, involved in food exports, has followed this path for decades, investing in properties across Europe and the U.S. to preserve wealth and enable global mobility. 

However, as the investment landscape evolves, I’ve come to realize that while real estate remains valuable, it’s not the only option. Search funds - an innovative and increasingly popular asset class - are a compelling alternative for Egyptian investors seeking to diversify their portfolios.

 

What Are Search Funds?

Search funds are private equity vehicles created by entrepreneurs to acquire and manage small-to-medium-sized businesses. Simply put: investors provide capital for the search phase, where entrepreneurs identify businesses - typically valued between $5 million and $30 million - in stable industries like healthcare, education, and light manufacturing. After acquisition, these businesses generate active cash flow and experience growth under the entrepreneur's management. 

Search funds have delivered impressive returns, with an average internal rate of return (IRR) of 35.1% and a return on investment (ROI) of 4.5x as of 2024.

 

Why Search Funds Are a Smart Alternative for Egyptian Investors

For Egyptian investors accustomed to foreign real estate markets, search funds offer several advantages:

1. Comparable Investment Size, Higher Returns

A typical search fund investment is around $500,000, similar to the amount needed for a Golden Visa property in Europe or a high-end apartment in Dubai. However, search funds have the potential for significantly higher returns. While real estate provides stable, but modest, appreciation and rental income, search funds historically offer an average IRR of 35% and a 4.5x ROI, according to Stanford University’s Search Fund Study. These returns make search funds an attractive alternative for investors seeking higher growth.

2. Active Cash Flow vs. Passive Income

Real estate investments can often generate inconsistent or passive rental income, with properties sitting idle or needing maintenance. In contrast, businesses acquired through search funds generate active cash flow almost immediately. These companies have established revenue streams, providing regular distributions alongside equity growth. For exporters used to steady income from trade, this active cash flow is an appealing feature that aligns well with their financial expectations.

3. Aligned Time Horizons

Real estate investments typically have a medium- to long-term horizon of 5-10 years before realizing substantial gains. Similarly, search funds operate on a timeline that aligns with this expectation: 1-2 years to identify and acquire a business, followed by 3-7 years with an average of 5 years for operational growth before an exit. This timing matches the investment strategy of Egyptian investors familiar with waiting for long-term returns.

4. Global Diversification Without the Hassles of Property Management

Managing properties abroad comes with challenges, including maintenance, tenant management, and local regulations. Search funds eliminate these operational headaches by focusing on well-managed SMEs across various industries and geographies. Investors gain global diversification without the complexities associated with property ownership, making it a convenient way to expand one’s portfolio internationally.

 

A Call for Strategic Diversification

As Egypt’s export sector continues to grow, driven by government incentives and rising global demand, exporters have more opportunities than ever to leverage their foreign currency earnings into high-yield investments. While real estate remains a reliable option, by allocating part of your portfolio to search funds, you can achieve higher returns, enjoy active cash flow, and benefit from global diversification without the burdens of property management.

 

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Apr 29, 2025

Empowering the Future: The Rise of Saudi Arabia's Freelance Economy and Its Alignment with Vision 2030

Kholoud Hussein 

 

In recent years, Saudi Arabia has witnessed a significant transformation in its labor market, marked by the rapid growth of the freelance economy. This shift aligns seamlessly with the Kingdom's Vision 2030, aiming to diversify the economy, empower individuals, and foster innovation. As of September 2024, over 2.25 million individuals have registered on the national freelance platform, reflecting the increasing demand for flexible work options and the government's commitment to modernizing the workforce. 

 

The Current Landscape of Freelancing in Saudi Arabia

 

Demographics and Sectoral Distribution

The freelance sector in Saudi Arabia is diverse and dynamic. Trade and retail dominate with 38% of freelancers, followed by industry (13%) and business services (11%). Educationally, 62% of freelancers hold bachelor's degrees, 31% have high school qualifications or less, and 7% possess higher degrees. Geographically, Riyadh leads with 27% of freelancers, followed by Makkah (22%) and the Eastern Region (14%). The 25-34 age group is the most active, indicating a strong youth presence in the freelance market. 

 

Economic Contribution 

The freelance economy’s impact on Saudi Arabia’s GDP is already notable, contributing SAR 72.5 billion (approximately $19.3 billion) in 2023, which equates to around 2% of the Kingdom's total GDP. This contribution is expected to increase substantially as freelance work becomes more formalized and integrated into the national labor strategy. According to a report by the Saudi Ministry of Human Resources and Social Development, the number of freelance licenses issued is growing at an annual rate of 22%, indicating a strong upward trajectory.

 

Experts forecast that by 2030, freelancers could contribute up to 5% of Saudi Arabia's GDP if current trends continue, particularly as new sectors such as digital marketing, software development, AI services, and content creation continue to flourish. Furthermore, the flexibility inherent in freelance work supports other critical areas of Vision 2030 — notably by reducing unemployment, especially among youth and women, and fostering innovation across industries.

 

From a socio-economic perspective, the freelance model also plays a role in regional development. With more freelancers able to work remotely from secondary cities like Al Khobar, Abha, and Tabuk, economic activities are becoming less concentrated in Riyadh and Jeddah, promoting more balanced national development.

 

Startups and Digital Platforms Supporting Freelancers 

Saudi startups and digital platforms are emerging as critical enablers of the freelance economy, and their role will only intensify in the coming years.

 

Platforms like Marn and Ureed are not merely matching freelancers with projects — they are building ecosystems. Marn recently announced a plan to integrate AI-driven skill assessment tools, helping freelancers validate and showcase their competencies, thereby increasing trust between freelancers and hiring businesses. Ureed, similarly, has expanded its platform capabilities to offer managed services where teams of freelancers can collaborate on complex projects, providing end-to-end solutions for SMEs and large enterprises.

 

In addition, new SaaS (Software-as-a-Service) startups in Saudi Arabia are developing tools specifically for freelancers, including smart invoicing apps, legal contract templates, and tax management services, in anticipation of more formal freelance taxation systems in the Kingdom. Startups like Freelance Yard and Shift are already piloting freelance marketplaces that include embedded banking services, allowing users to manage payments, savings, and even retirement plans directly through their platforms.

 

Looking ahead, startups are expected to play an even bigger role by:

  • Expanding access to international markets: Saudi freelancers could soon tap into global freelance opportunities via local platforms offering cross-border payments and multilingual interfaces.
  • Specialization of platforms: Future freelance platforms may be sector-specific (e.g., legal freelancing, healthcare consulting, tech development), catering to niche professional segments with tailored tools.
  • Building communities and upskilling hubs: Startups will likely invest in building online communities offering networking events, professional development workshops, and certifications that enhance freelancers’ career growth.
  • Integrating AI and Blockchain: AI will optimize matching algorithms, while blockchain could be used to create secure, transparent work contracts and payment records, ensuring better protection for freelancers.

According to a study by PwC Middle East, nearly 68% of Saudi startups are looking to integrate freelance-based services into their operational models by 2026 — highlighting that the freelance economy will not just be an employment channel, but a core business model.

 

Government Initiatives and Vision 2030 Alignment

 

The Saudi government has implemented several initiatives to bolster the freelance economy:

  • Future Work Company: Established in 2019 by the Ministry of Human Resources and Social Development to promote modern work styles, including freelancing. 
  • Freelance License Program: Simplifies the process for individuals to obtain official freelance licenses, granting them access to government services and financial products.
  • Support Programs: Initiatives like the Reef program, the Social Development Bank, and the Human Resources Development Fund provide financial and training support to freelancers. 

These efforts are integral to Vision 2030's objectives of increasing employment, especially among youth and women, and fostering a diversified, knowledge-based economy.

 

Challenges and Opportunities

 

Challenges

Despite the growth, the freelance sector faces several challenges:

  • Legal Framework: The need for standardized contracts and dispute resolution mechanisms to protect freelancers and clients.
  • Social Protection: Limited access to health insurance, retirement plans, and other benefits typically associated with traditional employment.
  • Skill Development: Continuous upskilling is necessary to meet the evolving demands of the global market.

Opportunities

The freelance economy presents numerous opportunities:

  • Women's Participation: With 3.2 million women expressing interest in freelancing, there's potential for increased female workforce participation. 
  • Youth Engagement: The dominance of the 25-34 age group indicates a trend towards embracing flexible work models among the youth. 
  • Technological Integration: Leveraging digital platforms can enhance efficiency and expand market reach for freelancers.

The Freelance Economy in Saudi Arabia Toward 2030 and Beyond

 

As Saudi Arabia continues its march toward achieving the ambitious targets of Vision 2030, the freelance economy is expected to shift from being a complementary part of the labor market to a central pillar of economic growth and innovation.

 

Experts project that by 2030, freelancers could account for as much as 10% of the active workforce in Saudi Arabia if current reforms and technological trends continue. According to a Deloitte Middle East forecast, flexible work arrangements, including freelance and remote work, will dominate nearly 35% of total employment contracts in the private sector by the end of the decade.

 

Several factors will fuel this future growth:

  • Continuous Regulatory Enhancements: The Saudi government is expected to introduce more robust legal protections for freelancers, including standardized digital contracts, enhanced social insurance schemes, and retirement plans tailored to independent workers.
  • Educational Institutions Embracing Freelancing: Universities and vocational training centers are increasingly incorporating freelance skills — such as project management, digital marketing, coding, and creative writing — into their curriculums to prepare students for the freelance economy.
  • Cross-Sector Expansion: Freelancing will no longer be confined to technology or creative sectors. Growth is anticipated in healthcare consultancy, legal services, educational tutoring, environmental consulting, and even industrial design.
  • Integration with Mega Projects: Saudi Arabia’s "giga projects" such as NEOM, The Red Sea Project, and Qiddiya will provide extensive opportunities for freelancers in areas like tech development, media production, architecture, environmental research, and tourism management.

Startups will remain vital players in facilitating this growth:

  • They will build decentralized talent platforms connecting freelancers directly to global projects.
  • They will integrate AI-driven skill certifications and instant payment systems to make freelancing more seamless and attractive.
  • They will develop freelance-focused co-working hubs in major cities, blending digital and physical support spaces for independent workers.

Saudi officials are optimistic about the trajectory. In a recent statement, Ahmed Al-Rajhi, Minister of Human Resources and Social Development, said: "Freelancers are the future of a vibrant and diversified Saudi economy. We aim to empower them through smart policies, advanced platforms, and global integration."

 

Similarly, business owners in the freelance ecosystem, like Fahad Al-Dossary, founder of a Riyadh-based tech consultancy, affirm: "The freelance revolution has democratized opportunity. Today, Saudi talent can compete and collaborate globally without leaving their homes."

 

As Saudi Arabia embraces digitalization, entrepreneurship, and labor market flexibility, the freelance economy is no longer a secondary trend — it is becoming a strategic engine for growth, innovation, and national pride.

 

To conclude, the freelance economy in Saudi Arabia is rapidly evolving, contributing significantly to the nation's GDP and aligning with the strategic goals of Vision 2030. With continued support from the government, startups, and digital platforms, the sector is poised for sustained growth, offering flexible employment opportunities and fostering economic diversification.

 

 

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Apr 28, 2025

Saudi Arabia’s New Breed of Entrepreneurs: When Influencers Become CEOs

Ghada Ismail

 

Suppose that the influencers just take selfies and share snap-winning captions all day long? Think again. In Saudi Arabia, the social media stars that you glance over every day are now occupying the head seats of boardroom tables, building brands, making startups, and leading companies that are making waves.

 

It's a revolution that can't be ignored. With millions of followers at their fingertips, these influencers have done more than sell products; they've established trust, built personal brands, and discovered the secret to turning passion into profit. Today, they're using that clout to create businesses that don't just track trends. They set them!

 

From fashion and beauty to tech and F&B, Saudi influencers are proving that the leap from content creator to company founder isn’t just possible; it’s becoming the new normal. In this blog, we’ll dive into the stories of some of Saudi Arabia’s most successful influencer-turned-entrepreneurs and see how they're redefining what it means to be a CEO in today’s digital-first economy.

 

Ready to meet Saudi businesses' new faces? Let's get in. Welcome to the new world where Saudi influencers are swapping followers for founder titles and making serious moves in markets far from the usual beauty and fashion paths.

 

Ibrahim Al Hajjaj: From Stand-Up Star to Startup Starter

You know him as the master of sharp wit and grounded characters, but Ibrahim Al Hajjaj is doing more than just making people laugh; he's building the business of entertainment.

Behind the limelight, Ibrahim has been busy opening stand-up comedy houses and forward-thinking production houses, driving Saudi Arabia's entertainment industry from amateur to business-class.

It's a high-stakes gamble, putting him not only as an entertainer but also as one of the driving forces shaping the future of the industry.

 

Ghaith Marwan: Turning Adventures into Investments

Known for his energetic travel videos and larger-than-life personality, Ghaith Marwan didn’t stop at entertainment. He’s quietly invested in the food and beverage scene and hospitality projects, bringing his adventurous spirit to real-world businesses. For Ghaith, the thrill of the journey isn’t just online; it’s embedded in every venture he backs.

 

Bader Saleh: From Viral Videos to Serious Ventures

Remember the viral sketches from ‘Eish Elly?’

Bader Saleh utilized his online fame and took it as a launching pad to develop content tech startups and media creativity platforms. Being at the forefront of media trends, Bader is showing that content creators' future is about taking charge of their art and their enterprises.

 

Ahmad Al Shugairi: Spurring Change, Establishing Enterprises

Saudi youth have been inspired by Ahmad Al Shugairi for decades on programs like 'Khawatir'.

But his influence did not remain limited to screen; it translated into tangible projects, from publishing ventures to social initiatives targeted at innovation, education, and empowering youths. Ahmad's life proves that when purpose is merged with influence, real social change follows.

 

Faisal Al Basri: Revolutionizing the E-commerce Game

Faisal Al Basri, famous for his biting remarks on business and technology, did not just talk about entrepreneurship; he lived it. With his venture into e-commerce and online platforms, Faisal has encouraged local products and created new opportunities for SMEs to expand online. He's the ultimate example of how content creators can turn digital knowledge into real business success.

 

The Rise of a New Entrepreneurial Generation

Saudi social media influencers are demonstrating that today, influence is not a matter of numbers; it's a matter of doing. They have progressed from being just creators to being real business players and cultural influencers. There are lessons for us on how digital natives can turn their skills and audience relationships into profitable businesses.

 

This is not just indicative of the rise of influencer marketing but of the emergence of a new generation of digital businesspeople who are revolutionizing business and culture. With these digital business people creating their brands, they're not just changing their own destinies but even rewriting the success recipe in Saudi Arabia and beyond.

 

The bottom line is clear: influence in the new world isn't about being seen; it's about using your platform. The social media influencers in Saudi Arabia are showing us all just how much that is possible.

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Apr 27, 2025

Bootstrapping vs. Venture Capital: Which Path Should Startups Choose in 2025?

Kholoud Hussein 

 

In the dynamic world of startups, one of the most critical decisions founders face is choosing between bootstrapping and seeking venture capital (VC) funding. Each path offers distinct advantages and challenges, and the optimal choice often depends on the startup's goals, industry, and growth strategy. This article delves into the current landscape, providing insights and data to help entrepreneurs make informed decisions.

 

Understanding Bootstrapping and Venture Capital

 

Bootstrapping involves building a company using personal finances or operating revenues. This approach allows founders to maintain full control over their business but may limit the speed and scale of growth due to resource constraints.

 

Venture Capital, on the other hand, entails raising funds from investors in exchange for equity. This influx of capital can accelerate growth and provide access to valuable networks, but often comes with expectations of rapid scaling and potential dilution of ownership.

 

The Current Funding Landscape

In 2024, global venture capital funding experienced a modest increase, reaching approximately $83 billion, up from $75 billion in 2023. However, this figure remains below the peak levels seen in 2021, indicating a more cautious investment environment.

 

Notably, the AI sector dominated VC investments, securing nearly $100 billion globally—a significant 80% increase from the previous year. This trend underscores the importance of aligning with investor interests when seeking VC funding.

 

Conversely, bootstrapping has gained traction among startups. In 2024, over 38% of startups globally began without external funding, up from 26% in 2019. This shift reflects a growing desire among entrepreneurs to retain control and build sustainable businesses without external pressures.

 

Success Rates and Considerations

Startup success rates remain a critical factor in funding decisions. First-time founders have an 18% success rate, while those with prior experience see a 30% success rate. These statistics highlight the challenges startups face, regardless of the funding approach

.

Bootstrapping Pros:

  • Control: Founders retain full ownership and decision-making authority.
  • Sustainability: Focus on profitability and sustainable growth.
  • Flexibility: Ability to pivot without external approval.

Bootstrapping Cons:

  • Limited Resources: Slower growth due to funding constraints.
  • Risk: Personal financial exposure.
  • Scalability: Challenges in scaling operations quickly.

Venture Capital Pros:

  • Capital: Access to significant funding for rapid growth.
  • Expertise: Guidance and mentorship from experienced investors.
  • Networking: Connections to potential partners, customers, and talent.

Venture Capital Cons:

  • Dilution: Loss of ownership and control.
  • Pressure: Expectations for rapid growth and returns.
  • Alignment: Potential conflicts between founder vision and investor goals.

 

Industry-Specific Insights

Certain industries may favor one funding approach over the other. For instance, SaaS companies often benefit from bootstrapping due to lower initial capital requirements and recurring revenue models. However, sectors like biotechnology or hardware, which require substantial upfront investment, may necessitate VC funding.

 

In 2024, bootstrapped SaaS businesses experienced a decline in growth rates, with median growth dropping 27 percentage points in less than a year. This trend suggests that while bootstrapping offers control, it may limit scalability in certain contexts.

 

Making the Right Choice

 

When deciding between bootstrapping and VC funding, consider the following:

  • Business Model: Does your model require significant upfront investment?
  • Growth Objectives: Are you aiming for rapid expansion or steady, sustainable growth?
  • Risk Tolerance: Are you comfortable with personal financial risk, or do you prefer shared risk with investors?
  • Control: How important is maintaining full control over your company?
  • Market Conditions: Is the current investment climate favorable for your industry?

 

Finally, both bootstrapping and venture capital offer viable paths for startups, each with unique advantages and challenges. Bootstrapping provides control and sustainability but may limit growth potential. Venture capital offers resources and acceleration but comes with expectations and potential loss of control.

 

Ultimately, the choice depends on your business model, goals, and personal preferences. By carefully evaluating these factors and staying informed about market trends, you can make a decision that aligns with your vision and sets your startup on the path to success.

 

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Apr 23, 2025

Saudi Foodtech Aims to Boost Agri-Food Tech Innovation in the Kingdom

Shaimaa Ibrahim

 

Amid the rapid transformations reshaping the global food industry, food technology has emerged as a key driver in revolutionizing how food is produced, distributed, and consumed. In Saudi Arabia, this sector is gaining strong momentum, fueled by Vision 2030’s focus on innovation and sustainability as essential pillars to strengthen food security and create new opportunities for entrepreneurs to deliver cutting-edge solutions tailored to both local and regional markets.

Therefore, Sharikat Mubasher sat down with Mohammed AlQurashi, CEO & Founder of Saudi FoodTech, a company aiming to harness technology to transform the food supply chain. In this exclusive interview, AlQurashi sheds light on the key challenges facing entrepreneurs in the food tech space, shares his vision for the sector’s future in Saudi Arabia, and highlights the critical role that startups can play in achieving self-sufficiency and boosting the Kingdom’s competitiveness in the global food landscape.

 

How was Saudi FoodTech founded, and what is its vision and mission for the food technology sector? 

 Saudi FoodTech was established to catalyze the Kingdom's transformation into a global hub for food and agri-techinnovation. Recognizing the critical need to enhance food security and sustainability, our mission is to foster an ecosystem in KSA for the world that accelerates innovation, investment, and collaboration in this sector. By connecting global and local startups, investors, corporates, and policymakers, we aim to drive the development of sustainable, tech-driven solutions in food and agriculture, in alignment with Saudi Arabia's Vision 2030. 

 

What services does Saudi FoodTech offer to support entrepreneurs and startups within the food technology industry?

We provide a comprehensive suite of services designed to support startups at various stages of their development. This includes facilitating connections with corporates and investors, organizing year-round industry events across Saudi cities to enhance visibility and partnership opportunities, and launching innovation challenges like the upcoming 2025 edition of the Saudi Agri-FoodTech Challenge which we will announce soon. Additionally, we offer support with commercialization and integration into corporate value chains, aiming to enable practical, high-impact engagement that accelerates innovation within the ecosystem. 

 

Can you share insights into the three editions of Saudi FoodTech, including the number of entrepreneurs and investors involved, as well as key partnerships formed?

Over the course of three editions, Saudi FoodTech has engaged more than 1,000 stakeholders, including startups, investors, corporates, and government entities. Our events and programs have led to meaningful investment outcomes, with several startups securing funding or advancing co-investment discussions. We'vealso facilitated strategic visits for startups from MEWA’s accelerator program to Saudi’s industry leaders like NADEC, AlTanmiah, and Jahez, creating direct pathways between early-stage innovators and key corporate players. We are currently focused on engaging global VCs who invest in the food and agri sectors, to bring them and their portfolios to the Kingdom. 

 

Could you provide more details about the companies that have recently joined Saudi FoodTech?

 We collaborate with a growing network of companies across the food and agriculture sectors. Recent initiatives include partnerships to facilitategreenhouse-based Taif rose production and early efforts to connect rose farmers with AgriTech startups. These projects reflect our broader goal of integrating innovation into heritage-based sectors with untapped commercial potential. We believe there is a massive opportunity for Saudi agri and food businesses to embed technology and go global. 

 

Is there an increasing interest among startups in developing sustainable solutions within the food technology sector? What are the most notable innovations that Saudi FoodTech is focusing on?

 Yes, there's a notable increase in interest among startups in developing sustainable solutions. Key areas of focus include controlled environment agriculture, smart irrigation and water-efficient systems, supply chain digitization and traceability, and localized, high-value ingredient development. Saudi FoodTech is committed to supporting startups that address deeply local challenges while contributing to broader food security and environmental goals. 

 

What are the primary challenges facing food technology startups in Saudi Arabia, and what strategies can be implemented to overcome them?

Key challenges include access to early-stage capital, limited commercialization and piloting infrastructure, and building relationships with industry partners and decision-makers. Our strategy focuses on closing these gaps through matchmaking between startups, corporates, and investors, structured investment readiness programs, and innovation challenges to validate solutions and open upmarket access. From our conversations, and by building awareness of Saudi Arabia’s food and agri sector, we have seen investor interest increase. 

 We believe that enabling structured engagement across the ecosystem is key to accelerating growth. 

 

How do you envision the future of smart agriculture and food technology in the Kingdom, especially with growing government support? What role do startups play in driving innovation in this field? 

The future of food and agriculture in Saudi Arabia is smart, sustainable, and tech-enabled. With strong policy support under Vision 2030, the sector is rapidly transforming, and startups are playing a vital role in that shift. From precision agriculture and alternative proteins to climate-smart farming, startups bring the agility and innovation required to tackle local challenges at scale. Saudi FoodTech’s role is to support and scale those efforts through strategic connections and ecosystem-building. 

 

What are thefuture plansand goals for Saudi FoodTech moving forward?

 In 2025, our focus is on launching the Saudi Agri-FoodTech Challenge, expanding our year-round event calendar across multiple Saudi cities, publishing ecosystem insights, and elevating thought leadership. We also aim to build long-term partnerships to support commercialization, policy dialogue, and investment opportunities. Our broader goal is to make Saudi FoodTech a globally recognized platform that drives innovation, investment, and sustainable growth across the Kingdom’s food and agriculture sectors

 

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Apr 17, 2025

Why emotional intelligence is the secret weapon of successful entrepreneurs

Noha Gad

 

Have you ever wondered why some entrepreneurs build thriving, resilient businesses while others with great ideas still struggle? The difference often is not IQ, experience, or luck, it is emotional intelligence (EI). Studies show that 90% of top-performing leaders excel in EI, mastering skills like self-awareness, empathy, and adaptability. In this blog, we will explore why EI is a non-negotiable superpower for entrepreneurs and how you can develop it to future-proof your success.

 

What is emotional intelligence?

Emotional Intelligence (EI) is the ability to recognize, understand, and manage your own emotions while effectively navigating the emotions of others. Unlike IQ, which measures cognitive ability, EI focuses on the interpersonal and intrapersonal skills that drive meaningful relationships and sound decision-making. 

Psychologist Daniel Goleman’s widely accepted framework breaks EI into five core competencies: self-awareness, self-regulation, motivation, empathy, and social skills. For entrepreneurs, mastering these components is not just about being ‘likable’, it is a strategic advantage that fuels leadership, negotiation, and resilience in high-stakes environments.

How EI triggers entrepreneurs’ success and growth

Entrepreneurs with high emotional intelligence do not just build businesses, they build loyal teams, devoted customers, and resilient organizations. Those who master EI make sharper decisions under pressure because they recognize how stress biases judgment. 

Additionally, leaders with high self-awareness create environments where talent thrives, reducing turnover by half, compared to visionary founders who prioritize ideas over people.

Perhaps most crucially, EI builds the resilienceto endure entrepreneurial lows. Research showed that founders with strong emotional skills are three times more likely to survive past five years.

In an era of artificial intelligence (AI) and automation, emotional intelligence remains the ultimate competitive edge. While technology handles tasks, entrepreneurs who excel in empathy, self-regulation, and social awareness will always own the human advantage: the ability to turn transactions into loyalty and ideas into lasting impact.

 

Low EI signs and their impact on entrepreneurs’ performance

Entrepreneurs who lack emotional intelligence often unknowingly create their biggest obstacles. Here are some low EI signs that can negatively affect entrepreneurs’ performance:

  • Conflict mismanagement: founders who dismiss team concerns as a default to aggressive responses frequently face toxic workplace cultures and high turnover.
  • Impulsive decision-making: Entrepreneurs who cannot regulate their emotions often chase shiny objects, suddenly pivoting strategies after one setback or overcommitting resources to emotionally charged projects.
  • Burnout contagion: Founders who ignore their own stress signals typically fail to recognize team exhaustion until it is too late.
  • Empathy blind spots in customer relations: Entrepreneurs who cannot step outside their own perspective often launch tone-deaf initiatives. These missteps do not just waste marketing dollars, but they erode brand trust that can take years to rebuild.

 

How to Develop EI as an Entrepreneur

Developing emotional intelligence is not about personality overhaul, it is targeted skill-building. Here are key practical strategies entrepreneurs can adopt to develop their EI:

  • Self-awareness audits. Block 15 minutes weekly to journal emotional triggers during high-stakes meetings or decisions. Tools like mood-tracking applications or 360-degree feedback surveys reveal blind spots.
  • self-regulation. Adopt the "10-second rule" before responding to provocations, then ask, "Will this reaction serve my long-term goals?" 
  • Empathy development. This requires active practice. You can replace solution-oriented listening with validation.

 

 

Finally, emotional intelligence emerges as the last unconquerable advantage in an era where AI handles analytics and capital flows freely. Along with brilliant ideas, entrepreneurs need to forge unshakable team loyalty, navigate crises with grace, and instinctively understand unmet human needs to thrive.

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Apr 17, 2025

Crypto in Saudi Arabia: Balancing Caution with Innovation

Ghada Ismail

 

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

 

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

 

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

 

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

 

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

 

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

 

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

 

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

 

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

 

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

 

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

 

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

 

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

 

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

 

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.

 

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Apr 16, 2025

Short-term rentals will transform leisure and business travel experiences in KSA

Sabine El Najjar, Chief Commercial Officer and KSA Managing Director - Silkhaus 

 

Saudi Arabia is currently experiencing a transformative shift in its tourism and real estate sectors, driven by the ambitious Vision 2030. As the Kingdom positions itself as a global tourism and business hub, the short-term rental market is emerging as a key enabler for growth in the hospitality industry.  

At the heart of Saudi Arabia’s short-term rental growth is Vision 2030, the country’s long-term economic diversification strategy. With the goal of attracting 150 million annual visitors by 2030, the government is heavily investing in infrastructure, hospitality, and tourism experiences. Mega projects such as NEOM, The Red Sea Project, Qiddiya, and Diriyah Gate are creating new destinations, increasing the need for expansive accommodation options beyond traditional hotels. A number of major trends in the market are indicative of the demand from guests.  

Rising Demand from Business Travelers 

The Saudi government is recognising the importance of short-term rentals in meeting this demand and has been working on regulatory frameworks that ensure a structured and professional rental market while encouraging investment. By facilitating licensing processes, improving property management standards, and supporting professional operators, the government is making it easier for both local and international players to enter and thrive in this space. 

Saudi Arabia’s rapidly expanding business hubs, particularly in Riyadh, Jeddah, and NEOM, are fueling a surge in demand for accommodations from corporate travelers. Riyadh, the capital and financial center, is home to multinational corporations, government institutions, and major industry events. Meanwhile, NEOM is attracting global talent, with business executives, project managers, and expatriates needing flexible, high-quality accommodation. 

Unlike traditional hotels, short-term rental properties offer business travelers more space, privacy, and home-like amenities, making them a preferred choice for extended stays. 

Regulatory Evolution & Licensing Compliance 

As the offer for short-term rental options matures, the Saudi government is taking steps to ensure that operators comply with hospitality standards, taxation policies, and safety regulations. In the past, short-term rentals were dominated by individual hosts, but now, new regulations are favoring structured property management companies that can provide a professional and consistent experience. 

Authorities are implementing clearer licensing requirements, which will help establish trust and reliability in the sector. These regulations will likely set minimum quality standards, pricing guidelines, and guest verification procedures, ensuring that short-term rentals align with Saudi Arabia’s vision for a high-quality tourism and business environment. 

Those who align with regulations early on will gain a competitive advantage, ensuring for themselves a stable position in a market set to grow relentlessly in the next few years. 

Growth of Branded & Serviced Apartments Create Trust with Guests 

One of the most noticeable trends in Saudi Arabia’s short-term rental market is the growing preference for branded and serviced apartments. Unlike traditional vacation rentals, serviced apartments offer hotel-like services such as housekeeping, concierge support, and premium amenities, making them particularly attractive to high-net-worth individuals, corporate travelers, and families. 

This trend is especially evident among Saudi families traveling for major events, such as Riyadh Season and Jeddah Season. These large-scale cultural and entertainment festivals attract millions of visitors, creating demand for luxurious, spacious, and well-managed accommodations. Instead of booking hotel rooms, families prefer short-term rental apartments that offer more flexibility and privacy, particularly when traveling in groups. 

Religious tourism in Makkah and Madinah is further driving demand for short-term rentals. Pilgrims visiting these cities for Hajj and Umrah often seek accommodation that combines comfort, convenience, and affordability, making professionally managed rental properties a desirable alternative to hotels. 

Increase in Market Players & Investment Opportunities 

With demand on the rise, both local and international operators are expanding their footprint in Saudi Arabia. Since 2020-2021, local players have been actively scaling their businesses across multiple cities, capitalizing on the surge in demand. At the same time, global short-term rental companies like Silkhaus have entered the market, recognizing Saudi Arabia’s potential as a major hospitality hub. 

This influx of experienced operators, technology-driven platforms, and professional management firms is reshaping the industry: guests can expect standardized service, seamless booking experiences, and premium quality—factors that were previously inconsistent in the Saudi short-term rental market. 

For investors, Saudi Arabia presents a lucrative opportunity in short-term rentals. The combination of rising tourism, strong government backing, and increasing professionalization of the sector makes it an attractive space for real estate developers, hospitality brands, and property owners looking to maximize returns. 

Looking Ahead: What’s Next for Saudi’s Short-Term Rental Market? 

Saudi Arabia’s short-term rental market is entering a pivotal phase, driven by the country’s ambitious event calendar of the next few years and increasing global visibility. Major international events like the FIFA World Cup and Expo are on the horizon, and demand for high-quality, well-located accommodations will surge. Operators, to keep pace, must scale rapidly: portfolio expansion, distribution channels optimization, and technology leverage for higher guest volumes are the next must-have. These years will also push the industry toward greater standardization, as travellers expect seamless, hotel-like experiences. 

At the same time, we expect the competitive landscape to shift. As the market matures and regulatory frameworks stabilize, we can expect a wave of consolidation. Larger players will likely absorb smaller operators who struggle to meet evolving guest expectations and compliance requirements. Institutional investors, hotel brands, and real estate funds may also enter the space, bringing greater professionalism and capital to accelerate growth. The industry will transition from fragmented growth to a more structured and competitive ecosystem, where scale, operational efficiency, and brand reputation will define long-term success. 

Saudi Arabia’s short-term rental market is definitely entering an exciting phase of growth and transformation. With strong government backing, evolving regulations, and increasing demand from business and leisure travelers, the sector is rapidly becoming a key pillar of the Kingdom’s tourism strategy. 

As local and international players continue to scale operations, and improve service quality, Saudi Arabia is well-positioned to become a leading market for short-term rentals in the Middle East. For investors, property owners, and hospitality operators, the time to enter this dynamic market is now. 

 

 

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Apr 15, 2025

Q-Commerce in Saudi Arabia: Accelerating Growth and Startup Opportunities Under Vision 2030

Kholoud Hussein 

 

Saudi Arabia is undergoing a significant transformation in its retail and logistics sectors, driven by the ambitious Vision 2030 initiative. A key component of this transformation is the rapid emergence of quick commerce (q-commerce), a model that emphasizes ultra-fast delivery of goods, often within minutes. This shift is reshaping consumer expectations and creating new avenues for startups and investors alike.

 

The Rise of Q-Commerce in Saudi Arabia

Q-commerce has gained substantial traction in the Kingdom, propelled by a combination of factors including a young, tech-savvy population, high smartphone penetration, and a growing demand for convenience. The COVID-19 pandemic further accelerated this trend, as consumers increasingly turned to online platforms for their shopping needs.

 

According to a report by IMARC Group, the Gulf Cooperation Council (GCC) q-commerce market was valued at USD 2.1 billion in 2024 and is expected to reach USD 22.6 billion by 2033, growing at a compound annual growth rate (CAGR) of 30.2%. Saudi Arabia, with its rapidly urbanizing population and supportive digital infrastructure, is poised to be a significant contributor to this growth.

 

Startup Opportunities in the Q-Commerce Sector

The burgeoning q-commerce landscape in Saudi Arabia presents numerous opportunities for startups. Key areas include:

  1. Dark Stores and Micro-Fulfillment Centers: Establishing strategically located warehouses to facilitate rapid delivery.
  2. Technology Platforms: Developing user-friendly apps and platforms that streamline the ordering and delivery process.
  3. Logistics and Last-Mile Delivery: Innovating in delivery solutions to ensure efficiency and speed.
  4. Niche Markets: Catering to specific consumer needs, such as health foods, organic products, or specialty items.

Egyptian startup Rabbit's recent entry into the Saudi market exemplifies the opportunities available. By establishing a regional headquarters in Riyadh, Rabbit aims to deliver groceries and more in as quick as 20 minutes through its network of dark stores.

 

Alignment with Vision 2030

Saudi Arabia's Vision 2030 emphasizes economic diversification and the development of a digital economy. The National Transformation Program, a key component of Vision 2030, focuses on enhancing the digital infrastructure and promoting private sector growth.

 

The rise of q-commerce aligns with these objectives by fostering innovation, creating employment opportunities, and improving consumer services. The government's support for digital transformation and initiatives to attract foreign investment create a conducive environment for q-commerce startups to thrive.

 

Challenges and Considerations

While the q-commerce sector offers significant potential, startups must navigate challenges such as:

  • Infrastructure Development: Ensuring the availability of suitable locations for dark stores and fulfillment centers.
  • Regulatory Compliance: Adhering to local laws and regulations governing e-commerce and delivery services.
  • Competition: Differentiating services in a market that may become increasingly saturated.
  • Operational Efficiency: Maintaining high standards of service while managing costs.

Finally, q-commerce represents a dynamic and rapidly growing sector within Saudi Arabia's evolving economy. The convergence of consumer demand for convenience, technological advancements, and supportive government policies under Vision 2030 creates a fertile ground for startups to innovate and expand. By addressing operational challenges and leveraging the Kingdom's strategic initiatives, entrepreneurs can play a pivotal role in shaping the future of retail and logistics in Saudi Arabia.

 

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Apr 14, 2025

How to Make Your Startup Stand Out at a Tech Expo or Conference

Ghada Ismail

 

Tech expos and conferences in Saudi Arabia, such as LEAP, are vibrant spaces where innovation meets opportunity. For startups aiming to make a lasting impression, standing out amidst the crowd is crucial. Here's how you can maximize your visibility and make the most of these key events in Saudi Arabia's dynamic tech scene.

 

1. Design a Booth that Reflects Your Brand’s Identity

Your booth is your first chance to make an impact. Ensure it not only grabs attention but also reflects your brand’s values and identity. Consider these elements:

  • Strong Branding: In Saudi Arabia, where branding plays a key role in consumer decisions, make sure your booth clearly displays your company’s logo and message. Use colors and imagery that reflect the cultural identity of your brand.
  • Interactive Displays: With tech-driven events like LEAP, live demos, touch screens, and immersive experiences can engage visitors. Let attendees try out your product firsthand, showcasing its real-world application.
  • Cultural Relevance: Tailor your booth and its materials to resonate with the local culture. For example, feature local designs or references to Saudi Arabia’s Vision 2030 and its growing focus on innovation and technology.

 

2. Offer Giveaways with Local Appeal

Freebies are a great way to draw people to your booth, but they should be meaningful. Consider giveaways that align with local preferences, such as:

  • Traditional Touches: Offer local delicacies or customized gifts that reflect Saudi heritage. For example, branded dates or Arabic coffee sets can create a unique connection with your audience.
  • Useful Items: Tech gadgets, notebooks, or mobile accessories with your logo are also practical gifts that attendees will remember.

 

3. Engage Attendees with Meaningful Conversations

Saudi audiences appreciate personal engagement, especially when it comes to building relationships. Instead of pushing for a sale, focus on understanding your audience’s needs and offering genuine solutions.

  • Quick Introduction: Craft a pitch that highlights how your product or service can help with local or regional challenges. Make it short, impactful, and relevant to the Saudi market.
  • Live Demonstrations: If possible, demonstrate how your product can improve efficiency or solve specific problems relevant to local businesses or consumers. Make it a two-way conversation rather than a one-sided presentation.

 

4. Leverage Social Media for Maximum Reach

In Saudi Arabia, social media platforms like Twitter, Instagram, and LinkedIn play a major role in connecting people and businesses. Boost your presence during the event by:

  • Pre-Event Promotion: Start posting about your participation in advance, creating buzz and anticipation. Use event hashtags and tag organizers to reach a wider audience.
  • Real-Time Updates: Share highlights from your booth, behind-the-scenes moments, and interactions with key industry players. Make your followers feel like they’re part of the experience.

 

5. Network with Industry Leaders and Investors

Saudi events like LEAP attract a wealth of local and international investors, entrepreneurs, and government officials. Don’t just stay at your booth; be proactive in networking.

  • Know the Key Players: Research who will be attending and which companies are looking to invest in new tech. Introduce yourself and your startup to these influencers.
  • Follow-Up: After the event, follow up with the people you meet. A well-crafted LinkedIn message or email can turn a brief interaction into a long-term partnership.

 

6. Host a Workshop or Seminar on Local Trends

Many tech conferences in Saudi Arabia have specialized workshops and seminars. If you have the opportunity, use this platform to share insights into the Saudi market and your expertise.

  • Share Knowledge: Offer sessions focused on how technology can align with Saudi Arabia’s economic vision, particularly the Vision 2030 goals. This will not only position your startup as a thought leader but also highlight your understanding of the local market.
  • Real-Life Applications: Showcase how your product can help local businesses, whether it's through increased efficiency, innovation, or aligning with local regulatory standards.

 

7. Create Exclusive Offers for Event Attendees

Attract more visitors to your booth by offering special event-only deals. Whether it’s a limited-time discount or an exclusive offer, make it something attendees can’t pass up.

  • Tailored for Local Interests: Consider offering products or services that are specifically designed for the Saudi market. Offering early access to a new feature or product can also generate excitement.

 

8. Collect Leads and Follow Up Efficiently

Tech expos are prime opportunities to capture leads. Make sure to gather contact information from those who show interest in your product or service.

  • Utilize Technology: Use digital lead-capture tools or apps to make it easy for attendees to share their information.
  • Post-Event Engagement: Follow up with personalized emails, offering value like exclusive content or invites to a demo. Don’t forget to maintain a connection through social media as well.

 

Wrapping things up…

Standing out at a tech expo or conference in Saudi Arabia is all about offering a unique experience and making real connections. By engaging your audience, showcasing your innovation, and aligning with local values and trends, you can set your startup apart and build meaningful relationships that extend well beyond the event.

Saudi Arabia’s tech landscape is booming, and events like LEAP are just the beginning. Prepare strategically, engage authentically, and let your startup shine.

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Apr 13, 2025

E-Commerce vs. Q-Commerce: Navigating the New Frontiers of Online Retail

Kholoud Hussein 

 

In the rapidly evolving landscape of online retail, two models have emerged as dominant forces: traditional e-commerce and the newer, faster q-commerce. While both operate within the digital marketplace, they cater to different consumer needs and expectations. Understanding the distinctions between these models is crucial for businesses aiming to optimize their strategies and for consumers seeking the most suitable shopping experiences.

 

Understanding E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This model has revolutionized retail by offering consumers the convenience of shopping from anywhere at any time. E-commerce platforms typically provide a vast selection of products, ranging from electronics and clothing to home goods and more. Delivery times can vary, often taking several days, depending on factors like location and shipping options.

 

Introducing Q-Commerce

Q-commerce, or quick commerce, represents a subset of e-commerce that focuses on ultra-fast delivery, often within minutes to a few hours. This model has gained traction with the rise of mobile technology and the increasing demand for immediate gratification. Q-commerce is particularly prevalent in urban areas, where dense populations and infrastructure support rapid delivery services. Products commonly offered include groceries, personal care items, and other daily essentials.

 

Key Differences Between E-Commerce and Q-Commerce

  1. Delivery Speed: The most significant distinction lies in delivery times. E-commerce typically involves standard shipping durations, ranging from a few days to a week. In contrast, q-commerce emphasizes speed, aiming to fulfill orders within an hour or less, catering to consumers' desire for instant access to products.
  2. Product Range: E-commerce platforms often boast extensive product catalogs, offering a wide array of items across various categories. Q-commerce, however, focuses on a curated selection of high-demand, essential products that can be delivered quickly, such as groceries and household necessities.
  3. Operational Infrastructure: E-commerce relies on large warehouses and a broad logistics network to manage inventory and fulfill orders. Q-commerce utilizes smaller, strategically located fulfillment centers, often called "dark stores," to facilitate rapid delivery within specific geographic areas.
  4. Consumer Behavior: Shopping patterns differ between the two models. E-commerce purchases are often planned, with consumers taking time to compare products and prices. Q-commerce caters to impulse buying and urgent needs, providing a solution for last-minute purchases.
  5. Technology Utilization: Both models leverage technology, but q-commerce heavily depends on real-time data, GPS tracking, and mobile applications to coordinate swift deliveries and manage inventory efficiently.

Market Trends and Statistics

The q-commerce sector has experienced significant growth, driven by changing consumer behaviors and technological advancements. For instance, the global q-commerce market was valued at $25 billion in 2021 and is projected to reach $72 billion by 2025, reflecting a compound annual growth rate (CAGR) of 29%. This surge is attributed to the increasing demand for convenience and the proliferation of smartphones and internet connectivity.

 

Business Implications

For businesses, choosing between e-commerce and q-commerce models depends on various factors, including target audience, product type, and operational capabilities. E-commerce is suitable for companies offering a broad range of products and targeting a wide geographic area. Q-commerce is ideal for businesses focusing on essential goods and serving densely populated urban centers where rapid delivery is feasible.

 

Finally, both e-commerce and q-commerce have transformed the retail landscape, each offering unique advantages tailored to different consumer needs. E-commerce provides variety and accessibility, while q-commerce delivers speed and convenience. As consumer expectations continue to evolve, businesses must adapt by integrating elements of both models to remain competitive and meet the diverse demands of the modern shopper.

 

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Apr 10, 2025

Do more with less: How SaaS tools fuel startups’ growth

Noha Gad 

 

Early-stage startups usually face an uphill battle represented in limited resources, the pressure to stay efficient, and the daunting challenge of scaling quickly. Traditional software and manual processes only add to the burden, draining time and capital. This is where Software-as-a-Service (SaaS) tools become a lifeline. 

By automating workflows, simplifying operations, and enabling data-driven decisions, SaaS solutions empower startups to compete like established players, without massive upfront costs. In this blog, we will explore the must-have SaaS tools that can transform a startup’s efficiency, reduce overhead, and accelerate growth, so founders can focus on what truly matters: building their vision.

 

Why SaaS tools are game-changers for startups

For early-stage startups operating in today’s fast-paced digital landscape, SaaS tools have become indispensable allies in overcoming the inherent challenges of limited resources and rapid growth. SaaS offers diverse advantages for startups, notably: 

  • Cost efficiency:  SaaS tools require no large capital expenditures, unlike traditional software, which often requires expensive licenses, servers, and IT infrastructure.
  • Affordable subscription models: SaaS tools operate on flexible subscription models, allowing startups to access enterprise-grade technology at a fraction of the cost. 
  • Instant Scalability: The cloud-based nature of SaaS tools eliminates the need for complex installations while enabling seamless scalability.

Beyond cost savings, these tools dramatically enhance operational efficiency by automating repetitive tasks, from email marketing campaigns to invoice processing, freeing up valuable time for strategic work. Additionally, SaaS platforms democratize advanced capabilities like data analytics, AI-powered automation, and Customer Relationship Management (CRM) systems that were once only accessible to large corporations. 

The combination of affordability, scalability, and powerful functionality makes SaaS tools not just convenient options but essential drivers of startup success in the digital age.

 

 

Must-Have SaaS Categories for Early-Stage Startups

For early-stage startups, choosing the right SaaS tools can make the difference between struggling with inefficiencies and scaling smoothly. Below are the essential SaaS categories that address core operational needs while optimizing costs and productivity:

  • Productivity and Project Management: Tools such as Notion, Trello, and Asana streamline task delegation, track progress, and centralize workflows. They keep small teams aligned, reduce miscommunication, and ensure accountability.
  • CRM tools, such as HubSpot and Zoho CRM, play a pivotal role in organizing leads, automating follow-ups, and managing sales pipelines. These tools help convert leads faster, nurture customer relationships, and scale sales efforts efficiently.
  • Marketing and Social Media Automation: These tools help startups execute and measure marketing campaigns without manual effort, maximize reach with minimal manpower, optimize ad spend, and boost engagement.
  • Analytics and Business Intelligence: Startups need these tools to identify growth opportunities, measure performance, and validate product-market fit.
  • AI and Workflow Automation: Tools, such as Zapier, allow startups to reduce manual workload, speed up operations, and enable smarter decision-making. 

 

How to Choose the Right SaaS Tools

Selecting the right SaaS tools for your startup requires a strategic approach to avoid unnecessary costs or tool sprawl. Start by identifying your most critical pain points and prioritizing tools that directly address those gaps.

Always test free versions and check user reviews before committing. Choose scalable tools that solve immediate needs while supporting future growth - quality over quantity prevents tool overload. The right stack should save time and money, not create new complexities.

 

Finally, the right SaaS tools are not just conveniences, they are force multipliers that help startups compete like established comapnies. By strategically selecting affordable, scalable solutions that automate workflows, centralize data, and enhance productivity, founders can turn limited resources into a competitive advantage. The key lies in focusing on core needs first, avoiding tool overload, and choosing platforms that grow with your business.

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