Riyadh - Sharikat Mubasher: The global digital transformation consulting company, Publicis Sapient, opened an office in Saudia Arabia to solidify its presence in the Middle East and North Africa (MENA) region, according to CEO Nigel Vaz.

The opening of the new office was triggered by the tremendous growth that the MENA region witnesses across all sectors, Vaz said in an interview with Asharq Business KSA on the sidelines of LEAP 2024.

He added that Publicis Sapient began working with several Saudi ministries and government entities, particularly in the tourism sector.

The CEO noted that Saudi society has a lot of potential as digital is becoming a force to create a significant contribution to the gross domestic product (GDP) across almost all industries.

Publicis Sapient aims to help companies and the public sector keep up with the pace of technological, societal, and cultural change while meeting the growing demands and expectations of customers.