Riyadh - Sharikat Mubasher: Cash My Stock, a subsidiary of Inoovate Holding, announced the launch of its operations in Saudi Arabia, in partnership with AstroLabs, the leading business expansion platform, a recent press release revealed.

This expansion is expected to revolutionize the B2B e-commerce sector in the Kingdom, leveraging Cash My Stock’s advanced digital trading platform that focuses on helping companies monetize excess and aging inventory.

The platform was designed particularly to meet the distinctive expansion and growth needs of retail, wholesale, and distribution firms across the Europe, Middle East, and Africa (EMEA) region by offering automated, transparent, and business-centric cross-border trading solutions.

Cash My Stock’s entry into the Saudi market reflects the company’s commitment to leveraging digital advancements and responding to the growing demand for specialized B2B e-commerce services.

Commenting on the expansion, Alex Nicholls, Director of Expansion at AstroLabs, said: “By facilitating Cash My Stock’s entry into this vibrant market, we are contributing to a future where e-commerce drives sustainable economic growth, aligns with global technological trends, and reinforces Saudi Arabia’s position as a digital leader in the region.”

He affirmed that the collaboration with Cash My Stock is a testament to AstroLabs’ dedication to building a robust e-commerce sector in the Kingdom.

For his part, Mohamed Issa, Co-founder and CEO of Cash My Stock, said: “Expanding into KSA offers Saudi companies the opportunity to expand market reach into the MEA region and help companies improve tied-up working capital in slow-moving or aging inventory.”