Cairo - Sharikat Mubasher: e& Egypt, a leading mobile operator telecom services provider in Egypt, launched its first instant international money remittance (IMR) service through the e& Cash digital wallet, to provide customers with an easier, faster, and more secure experience.

The new feature will enable customers to receive money from the UAE and Saudi Arabia instantly and securely, without needing to visit branches or intermediaries, the company announced in a recent statement.

This innovation aligns with the Central Bank of Egypt’s (CBE) efforts to promote financial inclusion and reduce the nation’s reliance on cash-based transactions. It also positions e& Egypt as the first to introduce such a service within the regional network of the e& Group, offering users a fully digital and frictionless experience.

The service, developed in partnership with Banque du Caire, is expected to enhance access to digital financial tools for millions of users, particularly those who depend on remittances from family members abroad.

Ahmed Yehia, CEO of e& Financial Technology and Digital Applications, stated that the launch of the new service reflects the company’s commitment to providing innovative digital financial solutions that prioritize ease, speed, and security.

“This service reflects our dedication to reshaping financial services in the region and empowering users with tools that meet their everyday needs. It’s not just about speed, it’s about building trust and accessibility,” Yehia added.

The new service, which is now live for all e& Cash wallet users in Egypt, allows customers to receive funds instantly with a single tap, offering a faster and more convenient alternative to traditional remittance channels.