Dubai - Sharikat Mubasher: Hoko Agency, a creative powerhouse known for activating global brands, announced the acquisition of Everdome, a pioneering UAE-based metaverse company, to support the growth of HumAIn Assets, Hoko’s newest venture aimed at transforming content creation through a fusion of human creativity, artificial intelligence, and community engagement.

Through this acquisition, Everdome’s $DOME token and core leadership team will integrate into HumAIn Assets, the company announced in a recent statement.

HumAIn Assets leverages AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision.

Bally Singh, Chairman of Hoko Agency, affirmed the company’s commitment to delivering scalable, high-quality content without compromising on emotional resonance, timing, or creativity. “While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That’s what elevates content from acceptable to exceptional."

Meanwhile, Jeremy Lopez, CEO of Everdome, commented: “Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy.”

With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralized engagement, and payment systems of Web3, all enhanced by the capabilities of AI.