Riyadh - Sharikat Mubasher: CJ ENM, a leading Korean entertainment company, established a new subsidiary in Saudi Arabia to accelerate its expansion across the Middle East.

The new subsidiary, CJ ENM Middle East, will enable CJ ENM to pursue wide-ranging business collaborations across music, television, film, live entertainment, and both scripted and unscripted content, the company announced in a press release yesterday.

CJ ENM Middle East will focus on developing audition programs based on CJ ENM’s music creative eco-system (MCS) and artist discovery initiatives in partnership with local studios.

Yoon Sang-hyun, CEO of CJ ENM, stated that establishing a presence in Saudi Arabia will enable the company to actively engage in emerging global markets and strengthen its global competitiveness.

CJ ENM will integrate its expertise in content creation, production, and distribution with the Middle East’s rapidly expanding entertainment infrastructure and cultural demand.

For his part, Hyun Soo Kim, General Manager of CJ ENM Middle East, commented: “The MENA region, and Saudi Arabia in particular, presents unprecedented potential for cultural and commercial collaboration. To build strong local networks and ensure stable operations, we are partnering with Sela, Saudi Arabia’s leading live events and experiences company, to expand the influence of K-culture.”

Through CJ ENM Middle East, CJ ENM will coordinate with its Korean headquarters to accelerate pan-MENA collaboration, combining its regional networks and production expertise.