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  2. Salasa eyes global expansion for Saudi brands after $30mn funding

Salasa eyes global expansion for Saudi brands after $30mn funding

GHADA.ISMAIL
Aug 11, 2025
Saudi startup to boost export opportunities for local brands and bring global players into the region

Riyadh – Sharikat Mubasher: Saudi e-commerce solutions provider Salasa is setting its sights on expanding across the Gulf and wider regional markets following the close of its $30 million Series B funding round, Abdulmajeed Alyemni, its co-founder and CEO, told Asharq Business.

Salasa aims to help Saudi brands export their products to GCC, Middle Eastern, and even global markets, while also attracting international brands to the Saudi and Gulf e-commerce space.

Alyemni added: “This is a promising market with significant purchasing power. Many global brands want to enter, but lack the necessary infrastructure, and that’s where we come in,”.

The funding round was led by Artal Capital, with participation from the Saudi Venture Capital Company (SVC), Wa’ed Ventures, 500 Global, and Al-Sulaiman Group. The investment will be used to strengthen logistics capabilities, expand fulfillment infrastructure, and develop digital solutions to bridge the region’s e-commerce infrastructure gap.

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