Riyadh - Sharikat Mubasher: The global payments technology provider, Visa, partnered with intella, the deep-tech leader in Arabic-first speech intelligence, to revolutionize conversational AI for financial institutions across the Middle East and North Africa (MENA) region.

Through this partnership, both parties will co-develop innovative solutions that reflect the complexity and richness of the region’s linguistic landscape, directly addressing the intelligence gap that generic AI solutions cannot solve, a recent statement revealed.

Intella will harness its technology to allow Visa’s partner banks to evolve their operations from reactive customer service to proactive, data-driven intelligence.

Nour Taher, Co-Founder and CEO of intella, said: “This collaboration will empower financial leaders to make strategic decisions with unprecedented clarity, driving growth and innovation based on every customer conversation."

Meanwhile, Basma Berti, VP for Visa Consulting & Analytics, commented: “We are thrilled to embark on this collaborative journey with intella, leveraging the expertise of Visa Consulting & Analytics to co-develop and enrich conversational AI solutions tailored specifically to address the aspirations of our partners across the MENA region.”

Moreover, this partnership will provide Visa’s network with access to intella’s full product ecosystem, beginning with intellaCX, which turns unstructured call data into strategic assets for compliance, agent performance, and product development. It will also pave the way for the adoption of Ziila, intella’s advanced AI agent, to create next-generation, seamless customer experiences.