Dubai – Sharikat Mubasher: Kudo Advisory has officially launched in the UAE as a new AI-focused consulting firm aimed at helping enterprises turn artificial intelligence investments into measurable business outcomes.

Founded by Vijay Jaswal, former Regional CTO at IFS and Software AG, the firm will support organizations facing challenges around fragmented AI initiatives, pilot-stage projects, and unclear returns on AI adoption, as per a recently issued press release.

Kudo Advisory provides services spanning AI strategy, governance frameworks, operating model design, and implementation support, with a focus on enterprise readiness and long-term value creation. The company said its approach prioritizes practical deployment and measurable execution over hype-driven adoption.

The launch comes as AI adoption accelerates across the Middle East. According to PwC Middle East, AI is expected to contribute up to $320 billion to the region’s economy by 2030, with the UAE projected to see some of the largest economic gains from the technology.