Dubai – Sharikat Mubasher: Keep Converting, an AI-powered conversion optimization platform for e-commerce brands, announced it has secured $2 million in a pre-seed round led by Nuwa Capital and COTU Ventures as it exits stealth mode.

The company also reported an average 64% increase in conversion rates across active customer deployments in the US, Europe, and the Gulf, as per a recently issued press release. The financial details of individual customer contracts were not disclosed.

Keep Converting uses AI to create personalized product page experiences based on how each shopper reaches a website. For example, visitors arriving through an AI recommendation, social media campaign, or other channel can see different content tailored to their interests and intent.

The platform generates and tests multiple versions of product pages, automatically promoting the versions that perform best and creating new variants as it learns from customer behavior.

Keep Converting is integrated with major commerce platforms including Shopify, WooCommerce, Adobe Commerce, Zid, and Salla. The company said setup takes about 10 minutes, with most brands seeing measurable results within two weeks.

The new funding will support merchant onboarding and expansion of the company’s engineering team.