Riyadh - Sharikat Mubasher: Dentsu, the global marketing and advertising agency, inaugurated its regional headquarters (RHQ) in Riyadh after obtaining the RHQ license from the Saudi Ministry of Investments and Ministry of Commerce, the agency announced in a press release.

Opening the Riyadh office reinforces the company’s commitment to Vision 2030, driving the transformation program in the Kingdom, and fostering ambitious Saudi talent.

Dentsu provides several ministries and investment companies with a full suite of marketing solutions from media to creative and customer experience management.

André Andrade, CEO of Dentsu for Europe, Middle East, and Africa (EMEA) region, said: “Opening a regional headquarters in Saudi Arabia is a strategic decision that demonstrates Dentsu’s commitment to the Kingdom, our support of its transformation and confidence in its economic future.”

Andrade affirmed the company’s full commitment to working with and supporting its stakeholders with the next phase of their transformation agendas.

For his part, Tarek Daouk, CEO of Dentsu for Middle East and North Africa (MENA), commented: “After more than 15 years operating in the Kingdom, this is a natural step in our evolution where we aim to continue building longstanding, trusted, and mutually beneficial relationships with our clients, partners, and people in Saudi Arabia.”

Dentsu aims to contribute significantly to talent development in the Kingdom and expand its staff numbers over the next three years by forging partnerships with key Saudi entities.