Riyadh – Sharikat Mubasher: Saudi-based Halo AI, the innovative platform revolutionizing collaborations between brands and creators, has successfully closed a $6 million seed funding round.
The funding round was led by Raed Ventures and Shorooq Partners, with participation from strategic investors, including former C-level executives from Snapchat, leaders from Microsoft and Airbnb, senior executives from Amazon, and prominent backers of gaming industry unicorns.
Announced during the 1 Billion Pitches competition at the 1 Billion Followers Summit, this milestone emphasizes Halo AI's mission to foster efficient and scalable partnerships between brands and creators.
The newly secured funding will support Halo AI’s ambitious global expansion. Following its successful launch in Saudi Arabia, the company is set to establish operations in Dubai and Kuwait, with plans for rapid growth across the MENA region, Europe, and North America.
Vito Strokov, Co-Founder and CEO of Halo AI, shared his insights: “After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn't solve the fundamental inefficiencies in creator marketing. Our agentic AI operates as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results. Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand's unique needs while understanding what drives creator success, resulting in an 85% reduction in manual work and performance metrics that far exceed industry standards.”
Tina Daher, Principal at Shorooq, highlighted the platform's potential: “The creator economy represents one of the most dynamic and transformative opportunities of our time. Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space. At Shorooq, we’re excited to support Halo AI’s vision to redefine how brands and creators connect, enabling them to unlock unprecedented value and impact across the region and globally.”
Wael Nafee, General Partner at Raed Ventures, added, "The creator economy is booming, and brands are seeking authentic connections with their audiences. Halo AI’s innovative AI-powered platform is transforming how creator-brand partnerships are formed and executed. We’re proud to lead their fundraising round and confident Halo AI will become a definitive platform in this rapidly growing market."
