Riyadh - Sharikat Mubasher: The global payment card services corporation Visa launched the ‘Tap to Add Card’ feature in Saudi Arabia to address the growing need for secure and streamlined digital payment solutions.

This innovative technology will allow cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device, the company announced in a press release today.

The Tap to Add Card technology eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information. The tap generates a unique, one-time code validated by Visa's Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods.

Commenting on this milestone, Ali Bailoun, Regional General Manager for Saudi Arabia, Bahrain, and Oman at Visa, said: “We are excited to bring the enhanced security and simplicity of Tap to Add Card to Saudi Arabia. The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures.”

He affirmed that Tap to Add Card will be instrumental in driving further adoption of digital wallets in Saudi Arabia by addressing key security concerns and simplifying the user experience.

Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Offering an experience similar to in-store payments, cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments.

For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplify the add-to-wallet process leading to fewer customer service inquiries, and improve transaction approval rates.