Amazon targets Saudi Arabia for market expansion amid AI push

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NOHA.GAD
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Jun 4, 2025
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Riyadh - Sharikat Mubasher: The global technology giant Amazon is planning to expand its market share and strengthen its presence in Saudi Arabia, capitalizing on the Kingdom’s efforts to become a global hub for artificial intelligence (AI), according to Jamal AlMahamid, CEO of Palmira Software House.

The tech giant holds nearly 30% of the global data market and aims to increase this share through geographic expansions, AlMahamid stated in an interview with Al Arabiya Business.

He highlighted the Kingdom’s efforts to lead the development of data centers and AI applications by forming strategic collaborations with NVIDIA, Google, and Microsoft Azure.

AlMahamid also noted that the launch of HUMAIN, Saudi Arabia’s AI company owned by the Public Investment Fund (PIF), prompted major global tech giants to enter the Saudi market.

HUMAIN recently announced a strategic partnership with NVIDIA to accelerate AI development in Saudi Arabia and the region, leveraging NVIDIA platforms and expertise to establish the Kingdom as a global leader in AI, GPU cloud computing, and digital transformation.

Additionally, Google has made significant investments in artificial intelligence and cloud computing to drive innovation and support Saudi Arabia’s digital transformation goals.

Meanwhile, the global technology conglomerate Microsoft expanded its strategic partnership with Databricks to make Azure Databricks’ capabilities more accessible to organizations across Saudi Arabia.

It should be noted that the Saudi Data and Artificial Intelligence Authority (SDAIA) partnered with Microsoft to launch “Allam”, the Arabic large language model (LLM), on the Microsoft Azure cloud platform.


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