Dubai - Sharikat Mubasher: The global Advisory firm Move the Needle Consultancy (MTNC) announced its investment in Best Kept Shared (BKS), the UAE’s first peer-to-peer platform for luxury fashion rental and resale, to expand its presence in the circular fashion economy.
This move positions BKS as a key player in the future of luxury access across the Middle East, a recent statement revealed.
BKS allows women to rent designer pieces directly from curated closets across the region. Wardrobes from style leaders like Nadya Hasan, Rosemin, and Lesa Milan are featured alongside everyday fashion entrepreneurs, making the platform both aspirational and accessible.
Commenting on the investment, Kelly Power, Co-Founder of Best Kept Shared, said: “As fashion rental becomes a core discovery channel for luxury brands, global retailers like Selfridges and Net-a-Porter are integrating rental into their D2C strategies. With MTNC’s backing, we’re focused on scaling technology, expanding brand partnerships, and amplifying customer acquisition across the region.”
For her part, Mary Ghobrial, Founder of MTNC, said: “We don’t invest for headlines, we invest where we know how to move. Best Kept Shared is solving for a very real shift in how women consume luxury. It’s not just fashion, it’s infrastructure for the future of retail. We’re here to scale it.”
As re-commerce is projected to account for 23% of the global fashion market by 2030, Best Kept Shared offers a future-proof model that merges community, sustainability, and revenue recovery from unsold or returned inventory.
Meanwhile, MTNC is working closely with Warner Music on artist rights strategy and forging US partnerships to help global brands launch across the Middle East via its e-commerce network.
