Riyadh - Sharikat Mubasher: Saudi Arabia’s Public Investment Fund (PIF) forged a strategic partnership with FIFA to become the official partner of the FIFA Club World Cup 2025, which is scheduled to take place in the US from 14 June to 13 July.
This partnership expands PIF’s global footprint in sports and reflects a shared commitment with FIFA to fuel growth and engagement in football, the sovereign fund unveiled in a recent press release.
Through this collaboration, PIF and FIFA aim to enable greater participation in sports by unlocking new opportunities, fostering innovation, and engaging fans around the world.
Focusing on youth, the partnership will offer opportunities for young people, supporting FIFA in its efforts to engage and inspire at a grassroots level.
Mohammed AlSayyad, Head of Corporate Brand at PIF, stated that the fund is creating a legacy of transformative impact in sports through its partnerships while delivering positive and lasting results at every level, from players and fans to host communities.
“PIF is at the forefront of growing football around the world following our Concacaf partnership announced last year and our continued investment in football. We are unlocking opportunities to drive the growth of the sport around the world,” he added.
On the other hand, Romy Gai, Chief Business Officer at FIFA, said: “We are delighted to welcome PIF as a partner of the FIFA Club World Cup 2025™. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.”
The FIFA Club World Cup 2025 will be played in 12 stadiums across 11 US host cities. The 63-match tournament will culminate with what promises to be a spectacular final at MetLife Stadium in New Jersey, when the FIFA club world champion will be crowned.
