Schneider Electric launches Lauritz Knudsen brand in Saudi Arabia

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NOHA.GAD
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Jul 17, 2025
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Riyadh - Sharikat Mubasher: Schneider Electric, the global leader in the digital transformation of energy management and automation, launched its flagship brand in low-voltage electrical distribution and automation solutions, Lauritz Knudsen, in Saudi Arabia.

This launch underscores Schneider Electric’s continued commitment to innovation and market expansion in the region, the company announced in a recent press release.

The launching ceremony was held in Riyadh in the presence of Mohamed Shaheen, CEO of Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain, Golsa Fouladinejad, Vice President of Strategy at Schneider Electric, Middle Eastو and Africa, and representatives from major industrial stakeholders and strategic partners.

This launch will enable Lauritz Knudsen to deliver innovative electrical distribution and automation solutions that empower critical infrastructure, industries, buildings, and homes. It is expected to enhance energy efficiency, ensure operational reliability, and improve safety and sustainability standards.

Commenting on this milestone, Shaheen said: “At Schneider Electric, we are proud to play a role in this journey, and the launch of Lauritz Knudsen represents a new chapter in our mission to bring innovative, energy-efficient solutions to the Kingdom.”

He highlighted that Lauritz Knudsen will leverage its technological expertise to drive innovation and deliver substantial contributions within the market.

For his part, Naresh Kumar, Senior Vice President of Lauritz Knudsen, said: “Today, we are excited to bring that legacy to Saudi Arabia through Schneider Electric. Our mission is to empower our partners and customers with safe, reliable, and efficient electrical distribution solutions, combining global technology leadership with deep market understanding.”

Lauritz Knudsen, formerly known as L&T Switchgear, is one of the most trusted brands in electrical distribution and automation solutions, with a manufacturing base of 2.1 million square feet in India and over 30 branch offices. It serves critical sectors, including energy, water, airports, manufacturing, smart buildings, and healthcare.


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