Riyadh - Sharikat Mubasher: Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, announced its official expansion into Saudi Arabia as part of its growth strategy for the Middle East.

With this expansion, Fynd introduces its full-stack AI-driven commerce capabilities to support retailers and enterprises in the Saudi retail market, the company stated in a recent press release.

Fynd aims to enable brands and retailers to integrate in-store, online, and supply chain operations through its single AI-native Commerce platform, which connects inventory, catalog, orders, fulfillment, and customer engagement in real time, removing disjointed systems and enabling true omnichannel flexibility.

Commenting on this milestone, Dharmendra Mehta, Managing Director for MEA at Fynd, said: “We see strong momentum from companies rethinking their technology to support growth, speed, and intelligence. In the Kingdom, we aim to work closely with retailers and enterprise brands to deliver clear business results, from better inventory efficiency and quicker fulfillment to richer, AI-enhanced customer engagement. We are dedicated to building a strong local ecosystem and fostering long-term partnerships.”

For his part, Ronak Modi, Chief Business Officer – Global at Fynd, stated that the AI-native Commerce platform is designed to unify disconnected systems, accelerate fulfillment, boost customer engagement, and enable brands to grow with agility, all while keeping operations simple. “We look forward to partnering with Saudi retailers as they shape the future of commerce.”

Fynd is working closely with NICE, one of Saudi Arabia's leading retail brands, to streamline and unify its commerce ecosystem. Through this partnership, Fynd helped NICE strengthen its omnichannel capabilities, showcasing the brand’s scale, market leadership, and robust consumer presence in the Kingdom.