The Digital Divide: Who Is Still Left Out—And Why?

Jun 30, 2026

Kholoud Hussein 

 

Few countries have transformed their digital landscape as rapidly and comprehensively as Saudi Arabia. Over the past decade, digital transformation has evolved from being a government modernization initiative into one of the Kingdom's most influential economic and social development strategies. Under Vision 2030, technology has become more than an enabler of public services; it has emerged as a catalyst for economic diversification, private-sector growth, entrepreneurship, and social inclusion.

Today, renewing official documents, opening a bank account, establishing a company, booking a medical appointment, signing contracts, paying utility bills, or accessing government services can all be completed through a smartphone within minutes. Platforms such as Absher, Nafath, Sehhaty, Qiwa, and Tawakkalna have fundamentally changed how citizens interact with the state, while digital payments, e-commerce, and cloud-based business solutions have transformed the private sector's operating model.

These achievements have positioned Saudi Arabia among the world's leading digital economies. The Kingdom ranked second globally in the World Bank's GovTech Maturity Index, while the Digital Government Authority (DGA) reports that more than 97% of government services are now offered digitally. According to the Communications, Space and Technology Commission (CST), internet penetration has surpassed 99%, making Saudi Arabia one of the world's most connected societies. Digital payments now account for nearly 80% of all retail transactions, exceeding one of Vision 2030's original targets years ahead of schedule, while the ICT market has grown into the largest in the Middle East, with a value exceeding SAR 180 billion.

These figures tell the story of remarkable progress. Yet they also raise an equally important question.

If digital infrastructure has reached almost every household, if government services have largely become digital by default, and if businesses increasingly operate through digital platforms, does this mean every citizen and every company is benefiting equally from the Kingdom's digital transformation? 

The success of Saudi Arabia's digital journey has revealed a new challenge—one that is less visible than internet coverage maps or smartphone penetration rates, yet potentially more consequential for the country's long-term economic ambitions. It is a challenge that policymakers, businesses, investors, and entrepreneurs around the world are increasingly confronting: the digital divide.

Unlike a decade ago, however, the digital divide no longer refers simply to whether people can access the internet. In highly connected economies such as Saudi Arabia, it has become a far more sophisticated issue. It now concerns who possesses the skills to navigate an increasingly digital economy, who can leverage emerging technologies such as artificial intelligence to improve productivity, who can establish digitally enabled businesses, and who risks being left behind as economic activity becomes progressively technology-driven.

For Saudi Arabia, addressing this new generation of digital inequality is not merely a technological objective. It is an economic necessity. As the Kingdom accelerates its transition toward a knowledge-based economy, ensuring that every individual and every business can participate meaningfully in the digital era will become just as important as expanding fiber-optic networks or launching new government applications.

The first phase of Vision 2030 focused on building digital infrastructure, while the next phase will focus on ensuring that everyone can build their future upon it.

 

What Is Meant by the Digital Divide?

The concept of the digital divide has undergone a remarkable transformation over the past three decades. When policymakers first began discussing the issue during the rapid expansion of the internet in the 1990s, the concern was relatively straightforward: millions of people simply lacked access to computers and reliable internet connections. Digital inequality was therefore measured by physical infrastructure. Countries with limited broadband networks, low computer ownership, and weak telecommunications systems were considered digitally excluded.

Governments responded by investing heavily in connectivity. Expanding broadband coverage, reducing internet costs, and improving telecommunications infrastructure became central objectives of national development strategies across both developed and emerging economies.

Over time, however, it became increasingly clear that providing internet access alone was not enough.

Two individuals could own the same smartphone, access the same broadband network, and use the same government platforms, yet derive entirely different economic value from those technologies. One might use digital tools to establish a successful online business, access global markets, develop new skills, and improve productivity. The other might use the same technology primarily for communication or entertainment without experiencing any significant economic benefit.

This realization fundamentally changed how international organizations define the digital divide.

Today, institutions such as the World Bank, the Organisation for Economic Co-operation and Development (OECD), and the International Telecommunication Union (ITU) describe digital inclusion as a multidimensional concept encompassing not only access to digital infrastructure but also digital literacy, affordability, accessibility, cybersecurity awareness, trust in online services, and the ability to participate productively in the digital economy.

In other words, connectivity has become only the starting point. Meaningful participation has become the real objective.

This evolution has given rise to what researchers increasingly describe as the "second" and even "third" generations of the digital divide.

The first generation focused on infrastructure—who had access to the internet and who did not.

The second focused on digital skills—who could effectively use technology to improve education, employment, and business performance.

Today, the third generation is emerging around artificial intelligence, data literacy, automation, cloud computing, and advanced digital capabilities. As intelligent technologies become integral to every sector of the economy, the divide increasingly separates those capable of creating value from technology from those who simply consume it.

This distinction is becoming one of the defining characteristics of modern economies.

Digital transformation is no longer measured by the number of smartphones in circulation or broadband subscriptions. Increasingly, it is measured by the number of digitally skilled workers, AI-enabled businesses, technology-driven entrepreneurs, innovative startups, and organizations capable of competing in a global digital marketplace.

For countries pursuing ambitious economic diversification strategies, including Saudi Arabia, this new definition carries profound implications.

Building infrastructure may require billions of dollars in investment, but building digital capabilities requires something far more challenging: long-term investment in education, talent development, entrepreneurship, research, and innovation.

 

Saudi Arabia's Journey Toward Closing the Digital Divide

Saudi Arabia's experience illustrates how rapidly a nation can transform its digital landscape when technology becomes a national strategic priority.

When Vision 2030 was launched in 2016, digital transformation was identified as one of the key enablers of economic diversification. Rather than treating technology as a standalone sector, policymakers viewed it as a foundation capable of improving government efficiency, attracting foreign investment, empowering entrepreneurs, creating new industries, and enhancing quality of life.

Over the past decade, this vision has translated into unprecedented investments across digital infrastructure.

The Kingdom expanded fiber-optic networks across urban and rural areas, accelerated nationwide 5G deployment, strengthened cloud computing capabilities, modernized telecommunications regulations, and encouraged greater private-sector participation in the ICT sector. Today, Saudi Arabia enjoys one of the highest smartphone penetration rates in the world and among the region's most advanced digital infrastructure ecosystems.

Yet infrastructure represented only one aspect of the transformation.

The government simultaneously embarked on an ambitious digital government agenda that fundamentally changed the relationship between citizens and public institutions.

Instead of requiring physical visits to multiple government offices, integrated digital platforms now allow individuals and businesses to complete hundreds of transactions remotely. According to the Digital Government Authority, Saudi Arabia has digitized more than 97% of its government services, while the Kingdom continues to improve user experience through unified digital identities, interoperable platforms, and AI-powered public services.

This transformation has produced tangible economic benefits.

Administrative costs have declined, business registration procedures have accelerated, compliance has become more efficient, and entrepreneurs can establish companies significantly faster than was possible only a decade ago. The reduction in bureaucracy has strengthened Saudi Arabia's attractiveness as an investment destination while supporting the growth of its startup ecosystem.

As Minister of Communications and Information Technology Abdullah Alswaha has repeatedly emphasized, the Kingdom's digital transformation is not simply about deploying technology but about empowering people and creating opportunities for innovation. Speaking at several international forums, Alswaha has argued that Saudi Arabia's greatest competitive advantage lies in its investment in human capabilities, noting that talent—not technology alone—will determine success in the era of artificial intelligence.

Similarly, Ahmed Alsuwaiyan, Governor of the Digital Government Authority, has consistently highlighted that digital government is no longer measured solely by the number of online services but by the quality of citizens' digital experiences. His remarks reflect an important shift in public policy thinking: successful digital transformation depends not only on making services available, but also on ensuring they are accessible, intuitive, inclusive, and trusted.

These achievements explain why Saudi Arabia is frequently cited as one of the world's leading examples of digital transformation. Yet they also underscore an important reality.

Building world-class digital infrastructure is only the first step.

Ensuring that every citizen, entrepreneur, employee, student, and business can benefit equally from that infrastructure is a far more complex challenge—one that cannot be solved through technology alone.

It requires investment in people. And it is precisely at this point that Saudi Arabia's digital transformation enters its most important phase.

 

Who Is Still Left Out? The New Face of Digital Inequality

It is tempting to assume that digital inequality disappears once internet access becomes nearly universal. Saudi Arabia's experience demonstrates otherwise.

The Kingdom has largely solved what development economists refer to as the "first-generation digital divide." Broadband networks extend across the country, fifth-generation (5G) services continue to expand, smartphone ownership ranks among the highest globally, and digital government platforms have become the primary channel through which citizens interact with public institutions. In purely technological terms, Saudi Arabia has built one of the most advanced digital ecosystems in the region.

Yet digital transformation has entered a far more complex stage.

Today, exclusion is less visible than it was a decade ago. It no longer manifests itself through the absence of internet connections or limited access to government services. Instead, it appears through unequal opportunities to participate in a rapidly evolving digital economy. Some individuals, businesses, and sectors have embraced digital technologies as engines of growth and innovation, while others continue to struggle to translate connectivity into tangible economic value.

Perhaps nowhere is this more evident than among Saudi Arabia's small and medium-sized enterprises.

SMEs occupy a central position within Vision 2030, with the Kingdom aiming to increase their contribution to gross domestic product to 35% by the end of the decade. Considerable progress has already been made, supported by financing initiatives, regulatory reforms, and a thriving entrepreneurial ecosystem. Nevertheless, digital maturity remains uneven across the sector.

Many young startups have been built entirely around cloud computing, artificial intelligence, digital payments, and data analytics. They operate with technology embedded into every stage of their business models, allowing them to scale rapidly and compete beyond local markets.

By contrast, many traditional SMEs continue to rely on fragmented digital systems or manual processes. Inventory management, customer relationships, accounting, procurement, and sales often remain disconnected, preventing businesses from fully exploiting the efficiencies offered by modern technology. Digital tools may exist within these companies, but they frequently operate in isolation rather than forming an integrated digital ecosystem capable of improving productivity and supporting strategic decision-making.

This disparity has become one of the defining characteristics of Saudi Arabia's emerging digital economy.

Increasingly, competitiveness depends not on whether businesses possess technology, but on how effectively they integrate it into their daily operations.

The same challenge extends to family-owned businesses, many of which have formed the backbone of the Saudi private sector for decades.

While large family conglomerates have invested heavily in digital transformation, thousands of smaller family enterprises continue to navigate the transition from traditional business practices toward digitally driven operating models. Succession planning has become intertwined with technological modernization, as younger generations often seek to introduce e-commerce, enterprise software, artificial intelligence, and data-driven decision-making into businesses historically built on personal relationships and conventional management practices.

For many of these companies, digital transformation is no longer simply an operational upgrade; it has become essential to long-term survival.

The labor market presents another dimension of the digital divide.

The rapid adoption of automation and artificial intelligence is fundamentally reshaping the skills demanded by employers. Administrative tasks that once required significant human intervention are increasingly automated, while demand continues to grow for professionals capable of managing digital platforms, analyzing data, developing AI solutions, strengthening cybersecurity, and operating within cloud-based environments.

According to the World Economic Forum's Future of Jobs Report, digital skills are expected to become among the fastest-growing competencies worldwide during the remainder of this decade. Saudi Arabia has recognized this challenge through extensive investments in digital skills programs, coding academies, artificial intelligence education, and workforce reskilling initiatives. Nevertheless, maintaining alignment between education outcomes and rapidly evolving labor market requirements remains one of the Kingdom's most significant long-term challenges.

As Alswaha has repeatedly emphasized, talent will ultimately determine the success of the digital economy. Infrastructure may provide the platform, but people remain the primary engine of innovation.

Another group facing unique challenges consists of elderly citizens.

Although Saudi Arabia has made remarkable progress in simplifying digital government services through user-friendly platforms such as Absher and Sehhaty, digital adoption among older generations remains uneven. Many continue to depend on family members to complete electronic transactions, navigate digital banking services, or manage online healthcare appointments.

This does not necessarily reflect a lack of willingness to embrace technology. Rather, it highlights the importance of designing digital services that accommodate varying levels of digital confidence and technological familiarity.

True digital inclusion requires more than making services available online; it requires ensuring that every citizen can use them independently and confidently.

People with disabilities represent another important dimension of digital inclusion.

Saudi Arabia has introduced significant accessibility standards across government platforms as part of its broader commitment to inclusive development. However, rapid technological innovation continually creates new accessibility requirements, particularly as artificial intelligence, immersive technologies, and increasingly sophisticated digital interfaces become integrated into everyday services.

Ensuring that technological progress remains inclusive will require ongoing collaboration between government institutions, technology companies, accessibility specialists, and entrepreneurs.

Geography also continues to influence digital participation, although in different ways than in the past.

The issue is no longer whether rural communities possess internet connectivity. Significant investments have dramatically expanded broadband coverage throughout the Kingdom. Instead, the challenge increasingly concerns access to advanced digital ecosystems.

Entrepreneurs in Riyadh, Jeddah, and Dhahran benefit from proximity to accelerators, venture capital firms, technology conferences, research institutions, universities, and innovation hubs. These ecosystems facilitate collaboration, investment, mentorship, and knowledge exchange.

Entrepreneurs operating in smaller cities may possess equivalent connectivity yet fewer opportunities to participate in these innovation networks.

Closing this gap will require continued expansion of regional entrepreneurship ecosystems rather than infrastructure alone.

Digital inequality also manifests itself in financial capability.

While Saudi Arabia has become one of the Middle East's leading markets for digital payments and fintech innovation, not every entrepreneur possesses the financial knowledge required to leverage digital financing solutions effectively. Understanding crowdfunding, embedded finance, venture capital, revenue-based financing, digital lending, or investment readiness increasingly determines whether startups can secure the capital needed to grow.

Financial literacy has therefore become inseparable from digital literacy.

As financial services become increasingly technology-driven, entrepreneurs who fail to understand digital finance risk limiting their own growth opportunities.

Taken together, these examples illustrate a profound shift in the nature of digital inequality.

The remaining barriers are no longer primarily technological. They are educational, economic, institutional, and increasingly, they are connected to human capability.

 

Why Closing the Digital Divide Matters Economically

For many years, digital transformation was discussed primarily as a technological objective. Governments invested in telecommunications networks, electronic services, and broadband infrastructure because these projects represented visible signs of modernization. Today, however, economists increasingly regard digital inclusion through a different lens.

It has become an economic growth strategy.

Every digitally capable entrepreneur strengthens private-sector competitiveness. Every SME that successfully integrates artificial intelligence or cloud computing improves productivity. Every worker who acquires advanced digital skills contributes to labor market resilience. Collectively, these individual gains translate into broader economic performance.

This explains why institutions such as the World Bank, the OECD, and the International Monetary Fund increasingly describe digital inclusion as a driver of productivity rather than merely a social policy objective.

For Saudi Arabia, the implications are particularly significant.

Vision 2030 seeks to diversify the economy through innovation, entrepreneurship, advanced manufacturing, financial services, tourism, logistics, and technology. None of these sectors can achieve their full potential without a digitally capable workforce and digitally mature businesses.

Digital inclusion therefore sits at the intersection of nearly every major national economic objective because: 

  • It influences startup formation.
  • It affects SME growth.
  • It strengthens labor productivity.
  • It attracts foreign direct investment.
  • It supports research and innovation.
  • It determines how effectively Saudi Arabia competes within the global digital economy.

The Kingdom has already demonstrated that it can build world-class digital infrastructure.

The next measure of success will depend on how effectively every citizen and every business can transform that infrastructure into opportunity.

 

The Role of Saudi Startups: Bridging the Last Mile of Digital Transformation

If government institutions built Saudi Arabia's digital infrastructure, startups have built the bridges that connect this infrastructure to everyday life.

This distinction is important because digital transformation does not end with the launch of an electronic government service or the expansion of a fiber-optic network. Infrastructure creates possibilities, but it is businesses that transform those possibilities into practical solutions capable of changing how people work, shop, save, learn, receive healthcare, manage companies, and access financial services.

In many respects, Saudi startups have become the "last mile" of the Kingdom's digital transformation.

Rather than competing with government initiatives, they have complemented them by identifying highly specialized problems that public institutions could not address alone. While government established the regulatory frameworks and invested in digital infrastructure, startups focused on simplifying complex processes, reducing costs, improving accessibility, and encouraging both individuals and businesses to embrace digital technologies with confidence.

Perhaps nowhere has this been more evident than in financial technology.

For decades, access to financing represented one of the largest obstacles facing entrepreneurs and SMEs across the region. Traditional banking requirements often made obtaining credit difficult for younger businesses, while many consumers remained hesitant about using digital financial services.

Saudi fintech startups have played a central role in changing this reality.

Companies such as Tamara have transformed consumer financing by popularizing Buy Now, Pay Later (BNPL) solutions, enabling millions of consumers to shop online while giving merchants new opportunities to increase sales and improve customer acquisition. At the same time, platforms such as Lendo introduced debt crowdfunding models that opened alternative financing channels for SMEs, addressing a longstanding funding gap that conventional financial institutions alone could not fill.

Similarly, Hakbah modernized the traditional concept of community savings by digitizing "Jameya" models, encouraging financial inclusion while preserving familiar cultural practices. Instead of replacing traditional behaviors, the company enhanced them through technology, making saving more transparent, accessible, and efficient.

Collectively, these startups did more than introduce new financial products. They strengthened public confidence in digital financial services, encouraged cashless transactions, and expanded participation in the Kingdom's growing digital economy.

Retail technology presents another compelling example.

The explosive growth of e-commerce in Saudi Arabia would have been difficult to sustain without platforms designed specifically for local merchants.

Companies such as Salla and Zid significantly lowered the barriers to launching online businesses. Entrepreneurs no longer needed to build expensive websites, hire software developers, or invest heavily in digital infrastructure before reaching customers. Instead, these platforms offered integrated ecosystems combining online storefronts, payment gateways, inventory management, logistics, customer relationship management, and digital marketing tools within a single solution.

This democratization of technology proved particularly significant for small businesses.

By reducing the cost and complexity of digital commerce, these startups enabled thousands of entrepreneurs to participate in Saudi Arabia's rapidly expanding online economy, regardless of their technical background.

The restaurant industry experienced a similar transformation.

Saudi-based Foodics evolved from a point-of-sale provider into a comprehensive cloud platform supporting restaurants with inventory management, payment processing, analytics, customer engagement, and operational intelligence. In doing so, the company helped thousands of restaurants transition from traditional management methods toward fully digital operations, improving efficiency and supporting long-term scalability.

Education technology has followed a comparable trajectory.

As digital learning became increasingly important, particularly following the COVID-19 pandemic, companies such as Classera demonstrated how Saudi-developed educational technologies could serve not only domestic institutions but international markets as well. By integrating digital classrooms, AI-powered learning tools, and cloud-based education management systems, these platforms helped schools embrace hybrid and digital learning environments while expanding access to high-quality educational resources.

AI startups are now emerging as the next frontier.

Companies including Mozn have developed sophisticated AI solutions for fraud detection, anti-money laundering, and financial risk management, illustrating the evolution of Saudi startups from digital service providers into creators of advanced technologies capable of competing internationally.

Similarly, Lucidya has enabled organizations across the region to analyze Arabic-language customer sentiment using artificial intelligence, filling a gap that global technology providers often overlooked. By tailoring AI solutions to Arabic-speaking markets, the company demonstrated how local innovation can solve challenges that international products frequently fail to address.

Industrial technology is experiencing similar momentum.

Construction technology startup WakeCap uses wearable Internet of Things (IoT) devices and data analytics to improve workforce safety and operational efficiency across large construction projects. The company's success reflects another important aspect of Saudi Arabia's startup ecosystem: digital transformation is no longer confined to software or consumer applications. Increasingly, it is reshaping traditional industries such as construction, manufacturing, logistics, and infrastructure.

 

The Next Gaps Waiting to Be Filled

Despite the remarkable growth of Saudi Arabia's startup ecosystem, significant opportunities remain.

Indeed, the Kingdom's continued digital transformation is likely to create entirely new markets over the coming decade.

Artificial intelligence represents perhaps the largest opportunity.

While large corporations increasingly invest in AI capabilities, many SMEs continue to struggle with implementation. Future startups are therefore expected to focus less on developing foundational AI models and more on making artificial intelligence practical, affordable, and accessible for small businesses operating across retail, healthcare, manufacturing, logistics, legal services, education, and tourism.

Another promising area lies in Arabic-language AI.

Although global AI models continue improving multilingual capabilities, demand is growing for solutions specifically designed around Arabic language processing, regional dialects, cultural contexts, and local regulatory environments. Saudi entrepreneurs are well positioned to become global leaders in this niche.

Accessibility technologies represent another underserved market.

As Saudi Arabia advances its commitment to inclusive development, demand will continue growing for digital solutions that better serve elderly citizens and people with disabilities. Technologies supporting voice navigation, accessible digital interfaces, AI-powered assistance, and adaptive user experiences represent significant commercial opportunities while simultaneously strengthening digital inclusion.

Cybersecurity is expected to become equally important.

As businesses become increasingly digital and government services rely more heavily on cloud computing and artificial intelligence, protecting digital infrastructure will require continuous innovation. Saudi Arabia has already identified cybersecurity as a strategic priority, creating fertile ground for startups specializing in digital identity protection, threat intelligence, secure cloud infrastructure, and AI-powered cyber defense.

Education technology also remains far from saturated.

The challenge is no longer simply digitizing classrooms. Instead, the next generation of EdTech startups is likely to focus on lifelong learning, AI-assisted education, personalized skills development, vocational reskilling, and continuous professional education designed for rapidly changing labor markets.

Collectively, these emerging sectors demonstrate that the digital divide should not be viewed solely as a challenge.

It also represents one of Saudi Arabia's largest investment opportunities.

 

AI and the Next Digital Divide

If internet connectivity defined the first generation of digital transformation, artificial intelligence is likely to define the next.

The rapid adoption of generative AI has fundamentally changed the nature of digital competitiveness. Access to AI tools is becoming increasingly widespread, but access alone no longer guarantees productivity.

The real advantage lies in knowing how to integrate AI into daily work.

Businesses capable of automating workflows, analyzing data, improving customer service, forecasting demand, enhancing cybersecurity, and supporting strategic decision-making through artificial intelligence will increasingly outperform competitors relying on traditional operating models.

This represents a new form of digital inequality. It is not an infrastructure divide. It is an intelligence divide.

Saudi Arabia has moved aggressively to position itself at the forefront of this transformation. Through the Saudi Data and Artificial Intelligence Authority (SDAIA), the National Strategy for Data and AI, and the launch of HUMAIN, the Kingdom has committed billions of dollars toward AI infrastructure, cloud computing, research partnerships, semiconductor investments, and talent development.

Speaking at LEAP and other international forums, Minister Abdullah Alswaha has consistently argued that the global AI race will not be won solely through computing power but through investment in people. Talent, education, and innovation, he maintains, will determine which nations ultimately lead the next wave of technological transformation.

 

From Digital Access to Digital Opportunity

As Vision 2030 enters its final years, Saudi Arabia's digital transformation is approaching a defining moment.

The Kingdom has already demonstrated that ambitious public policy, substantial investment, and close collaboration between government and the private sector can fundamentally reshape an economy within a remarkably short period. International rankings, expanding digital infrastructure, growing startup activity, and increasing foreign investment all point toward a digital ecosystem that continues to mature at an impressive pace.

Yet the next chapter will demand something even more ambitious.

It will require ensuring that digital transformation benefits every entrepreneur, every SME, every student, every worker, and every community—not simply by providing access to technology, but by enabling them to create value from it.

This is where startups, investors, universities, corporations, and policymakers will increasingly converge. Their shared challenge will be to transform digital inclusion from a policy objective into an economic reality, one that supports innovation, strengthens productivity, expands entrepreneurship, and enhances global competitiveness.

Ultimately, the digital divide is not simply about technology. It is about opportunity.

It is about ensuring that no promising entrepreneur is prevented from growing because of limited digital capabilities, that no small business is excluded from the digital economy because it cannot adopt emerging technologies, and that no citizen is left behind as artificial intelligence reshapes the future of work.

Saudi Arabia has already built one of the world's most advanced digital foundations.

The next measure of its success will not be the number of platforms it launches, the speed of its internet, or the sophistication of its digital infrastructure.

It will be measured by something far more important: how many people can confidently participate, compete, innovate, and prosper within the digital economy it has created.

 

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Latest Experts Thoughts

How Saudi Arabia Is Building a New Medical Tourism Ecosystem

Ghada Ismail

 

People are increasingly choosing where to receive medical care based on more than just the treatment itself. Faster access to specialists, advanced technology, personalized support, and a smooth patient journey are all shaping decisions about seeking care abroad.

As demand for cross-border healthcare grows, countries around the world are investing heavily to position themselves as trusted medical tourism destinations.

Saudi Arabia is among the countries working to seize this opportunity. Supported by Vision 2030 and major investments in healthcare infrastructure, the Kingdom is steadily building the foundations of a medical tourism ecosystem. With internationally accredited hospitals and specialized treatment centers, digital health services, and dedicated programs for international patients, Saudi Arabia is aiming to offer not only high-quality care but also a seamless experience tailored to visitors from abroad.

While the Kingdom is still developing its presence in a competitive global market, its expanding healthcare capabilities, growing private-sector participation, and business-friendly reforms are creating new opportunities for hospitals, healthcare companies, and investors.

 

A Growing Opportunity in Medical Tourism

Medical tourism has become one of the fastest-growing segments of the global healthcare industry. Patients are increasingly willing to travel abroad in search of better healthcare experiences, whether that means faster access to specialists, advanced technologies, personalized care, or internationally recognized hospitals.

Saudi Arabia sees this trend as an opportunity to diversify its economy while strengthening its healthcare sector. According to Research and Markets, the Kingdom’s medical tourism market was valued at approximately US$200 million in 2024 and is projected to reach US$680 million by 2030, reflecting a 22.5% compound annual growth rate as investments in healthcare infrastructure, private hospitals, and specialized services continue to expand.

Unlike some established destinations that compete primarily on affordability, Saudi Arabia is developing a different value proposition. The Kingdom is leveraging modern healthcare facilities, internationally accredited providers, highly qualified medical professionals, and integrated patient services to attract visitors from the GCC, the wider Middle East, Africa, and other international markets.

The sector also aligns closely with Vision 2030’s broader objectives of increasing private-sector participation, attracting foreign investment, and positioning healthcare as an important contributor to economic diversification.

 

Private Healthcare Providers Are Leading the Way

Much of Saudi Arabia’s progress in medical tourism is being driven by the private healthcare sector.

Over the past decade, private hospital groups in Saudi Arabia have expanded their facilities, introduced advanced medical technologies, and pursued international accreditations that help strengthen confidence among overseas patients. Many providers have also broadened their focus beyond clinical care, recognizing that international patients expect a comprehensive experience that begins before they arrive at the hospital. Among the leading players is Dr. Sulaiman Al Habib Medical Group, which describes itself as one of the Middle East’s largest private healthcare providers. The group has developed a network of hospitals equipped with advanced medical technologies and internationally accredited facilities, supporting its ability to serve patients from across Saudi Arabia and the wider Gulf region.

Saudi German Health has strengthened its international patient offering through dedicated services that support appointment coordination, patient assistance, and other services designed to facilitate treatment for overseas visitors in the Kingdom.

Similarly, Dallah Health offers international patient services that support patients throughout their treatment journey, including coordination of care and related patient services. The company’s internationally accredited hospitals also reinforce its reputation for quality among both local and international patients.

Another example is the International Medical Center (IMC) in Jeddah, which has developed services for international patients through personalized care coordination and partnerships with insurance providers.

Collectively, these organizations demonstrate that Saudi healthcare providers are increasingly competing not only through clinical excellence but also through convenience, hospitality, and patient-centered services.

 

Creating a Seamless Journey for International Patients

Medical tourism is no longer defined solely by hospitals. Around the world, successful destinations rely on a broader ecosystem of businesses that simplify the patient journey from the moment treatment is considered until long after recovery.

Saudi Arabia is gradually developing this ecosystem.

One example is SAGE, a healthcare consultancy and medical travel facilitator that works with hospitals, governments, and healthcare organizations to improve international patient services, headquartered in Saudi Arabia. Rather than providing treatment directly, the company helps connect patients with healthcare providers while coordinating referrals, treatment planning, travel logistics, accommodation, and recovery support.

This concierge-style model is becoming increasingly important as international patients seek simplicity and reassurance throughout the treatment process. By reducing administrative complexity, facilitators such as SAGE help create a smoother healthcare experience while allowing hospitals to focus on clinical care.

The sector is also benefiting from broader coordination efforts. The Medical Tourism Cooperative Society is working to strengthen collaboration between healthcare providers, tourism companies, investors, and other stakeholders with the aim of developing a more integrated medical tourism industry. Such initiatives reflect a growing recognition that attracting international patients requires cooperation across multiple sectors rather than individual hospital efforts alone.

 

Digital Tools Are Making Care Easier to Access

Technology is becoming another important factor in Saudi Arabia’s medical tourism ambitions.

For international patients, convenience often begins long before boarding a flight. Many Saudi healthcare providers now offer virtual consultations, online appointment scheduling, digital access to medical records, and remote follow-up services that allow patients to communicate with specialists before and after their visit.

These digital services help patients better understand their treatment options, prepare for their journey, and remain connected with healthcare providers once they return home. They also reduce uncertainty, one of the biggest concerns for people considering medical treatment abroad.

Saudi Arabia’s growing digital health ecosystem is therefore complementing investments in physical healthcare infrastructure, creating a more seamless patient experience that aligns with global expectations.

 

Challenges Still Need to Be Addressed

Despite the progress, Saudi Arabia still faces several challenges before it can establish itself as a leading medical tourism destination.

International recognition remains one of the biggest hurdles. Countries such as Thailand, Türkiye, India, and Singapore have spent decades building strong global reputations for medical tourism, supported by extensive marketing campaigns and well-established international referral networks.

Pricing transparency is another important consideration. International patients increasingly compare destinations based on the overall value they receive, making clear pricing structures and predictable costs essential for building trust.

Expanding partnerships with international insurers, strengthening referral networks, and increasing awareness among overseas patients will also be crucial if Saudi Arabia hopes to compete more effectively in the global marketplace.

 

What the Future Holds for Saudi Medical Tourism

Medical tourism represents far more than an opportunity for hospitals to attract additional patients. It has the potential to generate demand across a wide range of industries, including hospitality, aviation, transportation, insurance, digital health, and professional services. Every international patient contributes to an economic value chain that extends well beyond the healthcare sector.

For Saudi Arabia, this aligns closely with Vision 2030’s ambition to diversify the economy by creating new industries driven by innovation and private investment. As hospitals continue expanding their international patient programs and supporting businesses develop more integrated services, medical tourism could emerge as an increasingly important contributor to the Kingdom’s visitor economy.

Saudi Arabia may still be building its reputation as a medical tourism destination, but its strategy is becoming increasingly clear. By combining modern healthcare infrastructure, internationally accredited providers, digital patient services, and a growing network of supporting businesses, the Kingdom is laying the foundations for a competitive regional industry. The next phase will depend not only on attracting more international patients but also on delivering an experience that encourages them to choose Saudi Arabia with confidence.

From inbox to payment: How email money transfer changes everyday payments

Noha Gad

 

Email has become one of the most familiar tools in everyday life, used for work, communication, and now even financial transactions. As digital banking continues to evolve, it has created faster and easier ways to send money without relying on traditional methods, such as cash, checks, or in-person transfers.

One of the most practical examples of this shift is email money transfer (EMT), a payment method that allows people to send funds using only an email address. It offers a simple alternative for personal payments, shared expenses, and small business transactions, especially when speed and convenience matter.

 

What is an email money transfer and how does it work?

An EMT is a retail banking service that allows users to transfer funds between personal accounts using email and their online banking service. Commonly used in Canada, EMTs are provided by the largest banking institutions and are considered a secure way to transfer money.

An EMT works through a simple online banking process. The sender logs in to their bank account, chooses the option to send money, and enters the recipient’s email address along with the amount to be transferred. In many cases, the sender sets up a security question or verification step so that only the intended recipient can claim the money. Once the transfer is sent, the recipient gets a notification by email with instructions on how to accept the payment.

EMTs offer several practical benefits that make people use them in everyday payments. This includes:

  • Convenience: EMTs make sending money much easier, as they can be done online in a few steps. Users do not need to visit a bank branch or handle cash, which saves time and effort.
  • Swift transfers: In many cases, the recipient is notified almost immediately after the transfer is sent. This makes EMTs a useful option when users need to transfer money quickly.
  • Simplicity: The process is usually straightforward and does not require complicated banking details. Most people only need an email address and access to online banking.
  • Privacy and security: Since the transfer is handled through secure banking channels, users do not have to share sensitive account information directly. This adds an extra layer of protection in everyday transactions.

Although EMTs are convenient, they are not always the best option in every situation. Like any payment method, it has a few limitations that users should understand before relying on it:

  • Availability: An EMT is not offered by every bank or financial institution. In some cases, both the sender and recipient must have accounts with participating institutions for the transfer to work.
  • Transfer limits: Many providers place limits on how much money can be sent in a single transaction or within a certain period. This can make it less suitable for larger payments.
  • Security questions: Some transfers rely on security questions or passwords to release the funds. If these are forgotten, shared incorrectly, or guessed by someone else, it can create problems.
  • Fees and charges: Some banks and service providers apply fees to send or receive money. These charges make the method less attractive for some users.

EMTs can be a useful payment option for small businesses, freelancers, and service providers who want a simple way to receive funds. It is often used for invoice payments, deposits, and smaller transactions where speed and convenience matter. It is especially practical for businesses that handle lower-value payments, such as consultants, tutors, local service providers, or small online sellers. 

Finally, EMTs have become a practical part of modern digital banking thanks to their speed, convenience, and simplicity. They are useful for everyday personal transfers and small business payments, where moving money quickly and securely is often the top priority. However, users should keep in mind possible limits, fees, and availability issues before choosing this option, especially for larger or more complex transactions. 

Beyond the Logo: Why the Middle East Needs Its Own Sound

Roudny Nahed, Partnership Manager at MusicGrid

 

Not long ago, branding was largely a visual exercise. Companies competed through logos, typography, colors,and carefully designedvisual identities. Today, however, brandsinteract with people through far more touchpoints than ever before. Mobile apps, digital banking, podcasts, connected cars, retail environments, customer service, and voice assistants have transformed how consumers experience brands. In this new landscape, sound has becomean essential part of brand identity.

The question is no longer whethersound matters. The question is whether brandsare using it intentionally.

For many businesses across the Middle East, sonic branding is still viewed as something reserved for advertising campaignsor television commercials. In reality, it is much more than a memorable melody. A sonic identity is a strategic system that gives a brand a consistent voice across every customer interaction, reinforcing recognition, trust, and emotional connection.

The region is entering a period where this distinction will become increasingly important.

Across Saudi Arabia, the UAE, Kuwait, Qatar, and the wider GCC, businesses are investing heavily in digital transformation and customer experience. Governments are encouraging innovation, while private organizations compete to differentiate themselves in increasingly crowded markets. Visual branding alone is no longer enoughto create memorable experiences. Brands now need identities that can be heard as clearly as they can be seen.

What makes this particularly interesting is that the MiddleEast possesses one of the richest cultural soundscapes in the world.

Every city has its own rhythm. Every region carries distinct musical traditions, instruments, dialects, and emotional cues that instantly create a senseof place. The challenge is not a lack of cultural identity, it is translating that identity into modern brand experiences.

Too often, organizations adopt generic music that could belong to any company in any market. While visuallythey present themselves as local, authentic, and culturally connected, their audio tells a completely different story. The result is a disconnect between what customers see and what they hear.

The brands that will lead tomorroware those that bridgethis gap.

Creating a regional sonic identity does not simply mean adding traditional instruments to a composition. It requires understanding how culture influences emotion, how audiencesinterpret musical elements, and how audio can evolve across different channels while remaining unmistakably recognizable. The goal is not to sound traditional. The goal is to sound authentic.

This approach becomes increasingly valuable as organizations expand their customer touchpoints. A customer might first hear a brand while using a banking application, later encounter it inside a branch, then hear it again duringan event, on social media, orwhile waiting on a customer service line. Every interaction contributes to memory. Consistency across these moments creates familiarity, and familiarity builds trust.

Research consistently shows that people process sound faster than many visual cues, making audio one of the quickest ways to triggerrecognition and emotion.When used strategically, a sonic identity becomesmore than background music—it becomes an extension of the brand's personality.

For the MiddleEast, this represents a significant opportunity.

As the region continuesto invest in tourism, entertainment, financial services, hospitality, and smart cities, brands are competing on experience rather than products alone. Experience is inherently multisensory, and sound is one of its most powerful yet underutilized dimensions.

The conversation around branding in the region is evolving. We are moving beyond asking how a brandlooks and beginning to ask how it feels,how it behaves, and increasingly, how it sounds.

The organizations that embrace this shift today will not simply create stronger campaigns. They will build stronger memories. In a marketplace where attention is increasingly difficult to earn and even harderto retain, a distinctive sonicidentity can becomeone of the most valuableassets a brand owns.

The Middle East has always had a powerful voice. The next step is ensuring its brands do too.

Why You Should Hire a Media Buyer for Your Startup?

Ghada Ismail

 

Every startup dreams of growing fast, but growth doesn't happen just because you launch a great product. No matter how innovative your app, e-commerce store, or SaaS platform is, people need to know it exists.

Today, it's easier than ever to launch digital ads on platforms like Google, Meta, TikTok, and LinkedIn let anyone create a campaign in just a few minutes, in addition to traditional channels, like TV, Radio, and Email Campaigns. But running ads is one thing, while running ads that consistently bring in customers is another.

Many startups learn this the hard way. They spend thousands on campaigns that reach the wrong audience, use messaging that doesn't resonate, or fail to generate meaningful results. That's why hiring a media buyer isn't simply another marketing expense. It can be one of the smartest investments an early-stage business makes.

 

A Media Buyer Is More Than Someone Who Buys Ads

Despite the name, media buyers do much more than purchase advertising space.

They build advertising strategies that match your business goals, choose the right platforms, manage budgets, test different creative materials, monitor campaign performance, and make ongoing improvements based on real data.

Their job is to make sure your marketing budget delivers the best possible return. Instead of chasing clicks, they focus on attracting the people who are most likely to become customers.

 

They Help You Avoid Costly Mistakes

For most startups, marketing budgets are tight, so every riyal needs to count.

Without experience, it's easy to overspend on the wrong audience, overlook important performance metrics, or keep investing in campaigns that simply aren't working. These mistakes can quickly eat into valuable capital.

A skilled media buyer knows what to look for and can spot problems before they become expensive. Often, the money they save through better campaign management outweighs the cost of hiring them.

 

They Reach the Right People

Modern advertising platforms offer powerful targeting tools, but knowing how to use them effectively takes experience. A media buyer understands how to reach the people who are most likely to be interested in your product based on their interests, online behavior, demographics, or purchasing intent.

The result is usually better-quality leads, higher conversion rates, and a lower cost to acquire each customer.

 

They Let Data Guide Every Decision

Every campaign generates valuable insights, from conversion rates and customer acquisition costs to return on ad spend. A media buyer knows how to interpret this data and turn it into smarter decisions.

Instead of asking whether people clicked on an ad, they're asking bigger questions: Which audience is converting best? Which message is driving sales? Which platform deserves a larger share of the budget?

By constantly testing and refining campaigns, they help improve results over time.

 

They Give Founders More Time

Startup founders already have enough on their plates. Between building products, managing teams, talking to investors, and serving customers, there's little time left to master digital advertising.

Hiring a media buyer means founders can focus on growing the business while someone with the right expertise handles campaign performance and optimization.

 

Growth Becomes Easier to Scale

As your startup grows, your advertising needs become more complex.

An experienced media buyer knows how to increase budgets strategically, test new audiences, and expand into new markets without letting customer acquisition costs spiral out of control. That makes growth more predictable and sustainable.

 

Choosing the Right Media Buyer

Not every media buyer is the right fit for every startup. Look for someone who understands your industry, has experience working with businesses at a similar stage, and is transparent about how they measure success.

The best media buyers don't just share reports filled with numbers; they should be willing to explain what those numbers mean and how they're helping your business grow.

 

To Wrap Things Up…

Advertising is one of the fastest ways for startups to reach new customers, but it can also become one of the fastest ways to waste money if it's not managed properly.

A good media buyer helps you make smarter decisions, spend your budget more effectively, and attract customers who are genuinely interested in your product. In a crowded digital marketplace, that expertise can make the difference between campaigns that simply generate clicks and campaigns that drive real business growth.

Bear hug strategy: When an offer is too big to refuse

Noha Gad

 

In the world of mergers and acquisitions (M&A), some deals begin with a handshake, while others begin with pressure. Companies often explore ways to grow, strengthen their market position, or secure strategic assets, and not every approach is friendly or straightforward. Against that backdrop comes the bear hug strategy: a takeover offer so attractive on price that it becomes hard for the target company’s board to ignore. It sits in the space between persuasion and confrontation, combining a premium bid with the clear message that the buyer is serious about a deal. This strategy matters because it can shift the balance of power in negotiations. For shareholders, it may promise immediate value; for management, it can create difficult questions about independence, timing, and long-term strategy.

 

What is a bear hug strategy?

A bear hug strategy is a takeover approach in which a company makes an offer to buy another company at a price well above its current market value. The idea is to make the proposal attractive enough that the target company’s board feels strong pressure to consider it seriously. This tactic is often used in M&A when the buyer wants to move quickly or reduce the chance of rejection. By offering a substantial premium, the acquirer is not only signaling confidence in the deal but also putting the target’s management in a difficult position. The offer may appear generous on the surface, but it is designed to limit the board’s room to refuse without disappointing shareholders. This strategy aims to benefit shareholders with a high offer and pressures the board to negotiate, risking management changes and drawing intense scrutiny on the company's performance and valuation. 

Companies usually use this strategy to speed up negotiations and reduce the chance of being blocked by management. A rich premium can also discourage competing bidders, helping the buyer protect the deal and avoid a bidding war. A bear hug strategy serves as an alternative to a fully hostile takeover. Instead of forcing a fight from the start, the buyer tries to make the offer attractive enough that the target company may eventually engage voluntarily, which can reduce legal disputes and transaction friction.

Pros and Cons:

Although this strategy offers several potential advantages, it also comes with notable risks that both sides should consider carefully.

  • Premium offer: A bear hug strategy can give shareholders a higher purchase price than the company’s current market value. This makes the offer immediately attractive, especially for investors who are focused on short-term gains.
  • Faster negotiations: Because the offer is already generous, it can push the target company to respond more quickly than in a normal acquisition process. This may reduce delays and help the buyer move toward a deal before market conditions change. 
  • Strategic advantage: The buyer may secure an important asset, brand, or business line before competitors step in. This is especially useful when the target company fits neatly into the buyer’s long-term growth plan. By acting early, the acquirer may strengthen its market position and expand more efficiently.
  • Market signal: A strong premium can signal that the target company has hidden value or strong future potential. This may improve investor attention and increase confidence in the company’s prospects.

 

Risks to consider

  • Management resistance: The target’s board or executives may strongly oppose the offer, even if shareholders see value in it. They may believe the company is worth more than the buyer’s offer or that the deal is not in the company’s long-term interest. This can create tension and make the process more difficult.
  • Defensive measures: The target company may try to block or delay the takeover by using legal, financial, or structural defenses. These may include appealing to regulators, encouraging shareholder opposition, or looking for another buyer. Such tactics can increase the time, cost, and complexity of the deal.
  • Bidding war: Once the offer is public, other buyers may step in with competing bids. This can push the price higher and reduce the original buyer’s chance of winning the deal. In some cases, the buyer ends up spending far more than planned.
  • Integration challenges: Even if the acquisition succeeds, combining the two companies can be complicated. Differences in management style, systems, culture, and operations may create friction after closing. If integration is not managed well, the strategic value of the deal can be reduced.

Finally, a bear hug strategy can be a powerful way to push an acquisition forward, but it is never a simple decision. The premium offer may appeal to shareholders, yet management resistance, bidding competition, and integration challenges can quickly complicate the outcome. In M&A, the real question is not just whether a deal is possible, but whether it is worth the cost and the pressure it creates.