Noha Gad

The construction tech sector in Saudi Arabia is witnessing a transformative phase, driven by Vision 2030’s ambitious infrastructure projects and a growing focus on innovation. From smart cities to large-scale renewable energy initiatives, cutting-edge technologies such as AI, Building Information Modeling (BIM), and modular construction are reshaping the industry.

TruBuild, a leading Saudi construction tech company, is at the forefront of this evolution, delivering innovative solutions to enhance efficiency, sustainability, and digital transformation across the Kingdom.

Known for its advanced project management tools, automation, and data-driven insights, TruBuild has become a trusted partner for major developers and government entities, supporting Saudi Arabia’s mission to modernize its infrastructure with smarter, faster, and more cost-effective methodologies. 

Sharikat Mubasher held an interview with TruBuild’s Co-founder and CEO, Bisrat Degefa, to delve deeper into the trends, challenges, and future of construction tech in the Kingdom and the broader region.

TruBuild uses AI to streamline procurement and project management. How does the platform uniquely address delays and cost overruns compared to traditional methods?

Traditional tender evaluations often take 4–6 weeks, involve multiple full-time reviewers, and still produce inconsistent, subjective results. TruBuild transforms this process by ingesting thousands of pages of technical, commercial, and contractual data in minutes. It applies a transparent, rules-based scoring system enhanced by machine-learning insights and generates a fully auditable trail for every action. The result: evaluations are completed in 5–7 days by just two reviewers, with up to 85% cost savings, 70% faster cycle times, and significantly fewer downstream variations—thanks to early risk identification.

How do you see construction tech adoption today in Saudi Arabia and the wider region?

Adoption has moved from experimental pilots to core strategy. In 2019, fewer than 10% of top developers in the region used digital procurement tools; by 2025, over 60% are running live programs. Cloud-based PMIS adoption has grown from 20% to more than half. Saudi Arabia leads the charge, supported by mandates around BIM, e-tendering, and local data residency. What was once seen as optional is now essential to meet the region’s ambitious delivery timelines and scale.

What key challenges does TruBuild face in modernizing construction tech in Saudi Arabia and the GCC, and how have you tackled them?
Change aversion is a major hurdle—many teams still believe Excel is “good enough.” So, we built TruBuild to feel familiar: spreadsheet-style, no-code, and easy to learn in a single-day onboarding session. Data sovereignty concerns are resolved with fully Saudi-hosted deployments, compliant with ISO 27001 and NCA-ECC standards. To address fragmented procurement practices, we offer out-of-the-box templates for NEC, FIDIC, and local regulations. And we tackle skill gaps through embedded guidance and CPD-certified training delivered in collaboration with regional industry bodies.

You recently secured a $1 million seed round. How will this capital accelerate TruBuild’s growth?
 The funding enables us to scale our engineering, domain, and commercial teams. We’re launching a commercial evaluation module in Q3 2025 with an Arabic NLP interface and expanding go-to-market partnerships with leading project management consultancies to accelerate adoption across the region.

What are the company’s expansion plans in Saudi Arabia and the broader region?
 In Saudi Arabia, we are deepening our engagements with PIF subsidiaries and giga-projects. Regionally, we plan to enter the UAE and Qatar in 2025 through local system integrators, followed by targeted expansion into the UK and US markets, where we see strong demand for AI-driven construction tools.

How does TruBuild align with Vision 2030’s goals to digitize construction and localize technology?
 Vision 2030 calls for 70% local content, improved productivity, and greater transparency. TruBuild is designed and led from Saudi Arabia, and our clients are already seeing over 50% savings in procurement resource hours. The Vision’s delivery pace simply cannot be supported by legacy workflows. TruBuild shifts procurement from reactive to proactive, enabling faster, more accurate, and fully auditable decisions. Every riyal is tracked and justified, ensuring critical projects are delivered on time, on budget, and to the highest standards.

How do you expect construction tech to evolve in Saudi Arabia over the next five years?
We expect widespread adoption of AI-assisted workflows, contracts linked to digital twins, live ESG and schedule tracking, blockchain-enabled supplier payments, and automated compliance checks for codes and Saudization. With its combination of scale, urgency, and regulatory support, Saudi Arabia is on track to become a global leader in AI-powered construction, and TruBuild aims to be at the forefront of that evolution.

Kholoud Hussein 

In the rapidly evolving landscape of artificial intelligence (AI), a new breed of startups is emerging in Saudi Arabia and the broader Middle East and North Africa (MENA) region. These are generative AI-first startups—companies that are not merely incorporating AI into their operations but are fundamentally built around generative AI technologies. This strategic focus positions them at the forefront of innovation, offering scalable solutions across various sectors.

Defining Generative AI-First Startups

A generative AI-first startup is characterized by its foundational reliance on generative AI models. Unlike traditional companies that may adopt AI tools to enhance existing processes, these startups are conceived with AI at their core, leveraging technologies such as large language models (LLMs), generative adversarial networks (GANs), and other advanced algorithms to create novel content, solutions, or services.

Beyond Tools: Generative AI as the Core Business Model

In these startups, generative AI is not an auxiliary tool but the central component of their value proposition. This paradigm shift enables the creation of products and services that were previously unattainable, allowing for unprecedented levels of personalization, efficiency, and scalability. For instance, in the healthcare sector, generative AI can analyze vast datasets to generate personalized treatment plans, while in education, it can create customized learning materials tailored to individual student needs.

This approach also facilitates rapid prototyping and deployment, as AI models can be trained and fine-tuned to adapt to specific market demands swiftly. Consequently, generative AI-first startups can achieve significant market penetration with relatively lean operational structures, often requiring fewer human resources compared to traditional enterprises.

Prominent Generative AI-First Startups in Saudi Arabia and MENA

Several startups in Saudi Arabia and the MENA region exemplify the generative AI-first model:

• Mozn (Saudi Arabia): Specializes in enterprise AI solutions, including OSOS, a generative Arabic AI model designed for natural language understanding and generation. 
• Lucidya (Saudi Arabia): Offers a customer experience management platform powered by AI, providing real-time insights and interactions, with a particular focus on Arabic language analysis. 
• Kinetik (Saudi Arabia): Utilizes generative AI to personalize patient care, analyzing health data to provide tailored health plans and recommendations. 
• DXwand (Egypt & UAE): Develops AI-powered chatbots and voice assistants, focusing on Arabic and English language support to automate customer service and extract insights from unstructured data. 
• Seez (UAE): Provides AI-driven solutions for the automotive industry, including an AI-powered virtual assistant that enhances customer support with chatbot functionality and real-time insights. 

Strategic Implications for the Region

The rise of generative AI-first startups aligns with Saudi Arabia's Vision 2030, which emphasizes technological innovation and economic diversification. By fostering an ecosystem conducive to AI development, the region is positioning itself as a hub for cutting-edge technologies. Investments in AI infrastructure, talent development, and regulatory frameworks are critical to sustaining this growth trajectory.

Moreover, the success of these startups demonstrates the region's potential to make a significant contribution to the global AI landscape, offering solutions that address both local and international challenges. As generative AI continues to evolve, the MENA region's proactive engagement with this technology will be instrumental in shaping its economic and technological future.

In conclusion, generative AI-first startups represent a transformative force within Saudi Arabia and the MENA region, redefining traditional business models and unlocking new avenues for innovation. Their emergence underscores the importance of embracing advanced technologies to drive sustainable economic growth and competitiveness on the global stage.

Noha Gad

In an era where consumers demand faster deliveries, greater convenience, and seamless shopping experiences, a logistical transformation is occurring behind the scenes: the silent rise of dark stores. These unmarked, tech-driven fulfillment centers are quietly revolutionizing retail infrastructure, emerging as the critical link between digital storefronts and instant delivery expectations in our era of hyper-speed e-commerce and q-commerce.

Recent research showed that the global dark store market is expected to hit $32.91 billion in 2025, with a CAGR of 41%. Meanwhile, the dark store market in the Middle East and North Africa (MENA) is projected to reach $12.1 billion by 2030, growing at a CAGR of 36.1%.

What exactly are dark stores?

Unlike traditional retail stores designed for customer foot traffic, dark stores are optimized exclusively for online order fulfillment. They function as micro-warehouses, strategically located in urban centers to enable hyperlocal deliveries, sometimes in as little as 10 to 30 minutes.

These highly automated spaces eliminate all traditional retail elements: no storefronts, shoppers, or checkout lines. Instead, they feature AI-driven inventory systems, robotic pickers, and smart sorting technology operating around the clock. 

By focusing exclusively on high-demand products and leveraging predictive analytics, dark stores simultaneously achieve remarkable speed, reduced waste, and optimal space utilization, making them the perfect fulfillment solution for today's instant gratification economy.

Why dark stores are gaining traction in Saudi Arabia

Dark stores are gaining traction in the Kingdom thanks to several key factors aligned with the country’s economic, technological, and consumer trends:

• Rapid growth of e-commerce. Consumers increasingly prefer quick, convenient online shopping, especially for groceries and everyday essentials. 
• Demand for super-fast delivery. Dark stores enable 10-to-30-minute deliveries, meeting rising expectations for speed. Applications like Nana, Ninja, and Haseel leverage dark stores to offer instant grocery delivery.
• Urbanization and high population density. Cities like Riyadh, Jeddah, and Dammam have dense populations, making dark stores cost-effective for covering large demand areas.
• Investment in technology and startups. Saudi venture capital firms, such as STV and Jahez, fund quick-commerce startups adopting the dark store model.

How dark stores benefit the supply chain in Saudi Arabia 

Dark stores are transforming supply chain efficiency in Saudi Arabia by optimizing logistics, reducing costs, and improving delivery performance. They provide:

• Faster and more efficient order fulfillment.
• Lower operational costs.
• Enhanced inventory management.
• Scalability for Q-commerce.
• Reduced delivery costs and carbon footprint
• Better supplier and retailer collaboration.

Dark stores vs. traditional warehouses vs. micro-fulfillment centers

Unlike large warehouses, which are typically located on the outskirts of cities and designed for bulk storage, dark stores are compact, urban-based facilities optimized for speed. They act as hidden retail hubs—stocking high-demand groceries and essentials—and enable platforms like Nana and Jahez to deliver orders in under 30 minutes.

Their proximity to consumers and tech-driven picking systems makes them ideal for Saudis' on-demand culture, though their smaller size limits inventory capacity compared to sprawling traditional warehouses.

Meanwhile, traditional warehouses are the backbone of bulk logistics, serving big retailers and manufacturers. While they lack the agility of dark stores, they support large-scale e-commerce operations with lower per-unit storage costs. However, their distance from urban centers slows last-mile delivery.

The automated, high-density micro-fulfillment centers (MFCs), often embedded in existing supermarkets or standalone sites, use robotics and AI to fulfill online orders quickly. 

Dark stores are poised to play an even bigger role in Saudi Arabia’s retail and logistics landscape, driven by several key trends, notably hyperlocal and on-demand dominance, automation and robotics integration, sustainability and cost optimization, and regulatory and investment support.

Finally, dark stores are more than a passing trend in Saudi Arabia, they’re a strategic evolution in retail and supply chain efficiency. By combining speed, cost savings, and scalability, they address the Kingdom’s unique challenges: urbanization, high digital adoption, and demand for instant gratification.

Kholoud Hussein 

In the not-so-distant past, launching a billion-dollar startup required teams of engineers, layers of management, and years of grueling development cycles. But artificial intelligence is rewriting that playbook—and perhaps the entire logic of scale in tech entrepreneurship. Today, a single founder armed with advanced AI coding tools can realistically build and scale a company to unicorn status.

From Code to Company: What’s Changed?

AI-assisted development tools like GitHub Copilot, Replit Ghostwriter, and open-source models such as Code Llama and StarCoder have reduced the time and expertise needed to ship high-quality software. Tasks that once required entire departments—UI design, code debugging, documentation, even marketing content—can now be streamlined or automated using AI.

As a result, the cost of iteration has plummeted. A solo founder no longer needs a CTO, product manager, or even a full-stack engineer to test an idea, launch an MVP, or scale a product. The barrier to building has shifted from technical capability to imagination and execution.

Why It Matters for the Startup Ecosystem

This paradigm shift opens the door to a new kind of lean startup—hyper-efficient, AI-augmented, and capable of exponential growth without the traditional burn rate. Investors are taking note: seed rounds are increasingly funding one-person teams with bold visions and AI-native toolsets.

We're witnessing the early signs of what could be a profound restructuring of startup dynamics. The concept of "unicorns with skeleton crews" is no longer theoretical. AI not only democratizes access to tech development, but it also questions how many people are truly needed to build world-changing products.

Real-World Signals

In 2024, multiple startups reached multimillion-dollar valuations with teams of fewer than five people. One standout example is a solo founder in Europe who used open-source AI models and no-code platforms to build a SaaS company that now serves over 100,000 users, without a single hire.

Tech giants are also embracing this trend. Google and Meta are investing in AI agents and developer tools that could soon enable even more automation in software lifecycles, further pushing the limits of what a solo entrepreneur can achieve.

The Challenges Ahead

Of course, there are caveats. Scaling beyond product-market fit still requires human capital—customer service, sales, operations, and compliance. And with AI-generated code comes new risks: security vulnerabilities, ethical blind spots, and IP ambiguity.

But the trajectory is clear: AI is turning individuals into teams, and teams into outliers. What this means for employment in tech, organizational design, and investment strategies is yet to be fully understood, but the disruption is underway.

Finally, the one-person unicorn may not yet be mainstream, but it's fast becoming a symbol of what’s possible in the AI economy. As tools evolve and adoption accelerates, we’re entering an era where the limits of company building are no longer defined by headcount, but by vision, speed, and strategic use of artificial intelligence.

The billion-dollar startup of tomorrow might be built not by a hundred engineers, but by one founder and a constellation of AI copilots.

Kholoud Hussein 

In recent years, Saudi Arabia has witnessed a significant transformation in its labor market, marked by the rapid growth of the freelance economy. This shift aligns seamlessly with the Kingdom's Vision 2030, aiming to diversify the economy, empower individuals, and foster innovation. As of September 2024, over 2.25 million individuals have registered on the national freelance platform, reflecting the increasing demand for flexible work options and the government's commitment to modernizing the workforce. 

The Current Landscape of Freelancing in Saudi Arabia

Demographics and Sectoral Distribution

The freelance sector in Saudi Arabia is diverse and dynamic. Trade and retail dominate with 38% of freelancers, followed by industry (13%) and business services (11%). Educationally, 62% of freelancers hold bachelor's degrees, 31% have high school qualifications or less, and 7% possess higher degrees. Geographically, Riyadh leads with 27% of freelancers, followed by Makkah (22%) and the Eastern Region (14%). The 25-34 age group is the most active, indicating a strong youth presence in the freelance market. 

Economic Contribution 

The freelance economy’s impact on Saudi Arabia’s GDP is already notable, contributing SAR 72.5 billion (approximately $19.3 billion) in 2023, which equates to around 2% of the Kingdom's total GDP. This contribution is expected to increase substantially as freelance work becomes more formalized and integrated into the national labor strategy. According to a report by the Saudi Ministry of Human Resources and Social Development, the number of freelance licenses issued is growing at an annual rate of 22%, indicating a strong upward trajectory.

Experts forecast that by 2030, freelancers could contribute up to 5% of Saudi Arabia's GDP if current trends continue, particularly as new sectors such as digital marketing, software development, AI services, and content creation continue to flourish. Furthermore, the flexibility inherent in freelance work supports other critical areas of Vision 2030 — notably by reducing unemployment, especially among youth and women, and fostering innovation across industries.

From a socio-economic perspective, the freelance model also plays a role in regional development. With more freelancers able to work remotely from secondary cities like Al Khobar, Abha, and Tabuk, economic activities are becoming less concentrated in Riyadh and Jeddah, promoting more balanced national development.

Startups and Digital Platforms Supporting Freelancers 

Saudi startups and digital platforms are emerging as critical enablers of the freelance economy, and their role will only intensify in the coming years.

Platforms like Marn and Ureed are not merely matching freelancers with projects — they are building ecosystems. Marn recently announced a plan to integrate AI-driven skill assessment tools, helping freelancers validate and showcase their competencies, thereby increasing trust between freelancers and hiring businesses. Ureed, similarly, has expanded its platform capabilities to offer managed services where teams of freelancers can collaborate on complex projects, providing end-to-end solutions for SMEs and large enterprises.

In addition, new SaaS (Software-as-a-Service) startups in Saudi Arabia are developing tools specifically for freelancers, including smart invoicing apps, legal contract templates, and tax management services, in anticipation of more formal freelance taxation systems in the Kingdom. Startups like Freelance Yard and Shift are already piloting freelance marketplaces that include embedded banking services, allowing users to manage payments, savings, and even retirement plans directly through their platforms.

Looking ahead, startups are expected to play an even bigger role by:

• Expanding access to international markets: Saudi freelancers could soon tap into global freelance opportunities via local platforms offering cross-border payments and multilingual interfaces.
• Specialization of platforms: Future freelance platforms may be sector-specific (e.g., legal freelancing, healthcare consulting, tech development), catering to niche professional segments with tailored tools.
• Building communities and upskilling hubs: Startups will likely invest in building online communities offering networking events, professional development workshops, and certifications that enhance freelancers’ career growth.
• Integrating AI and Blockchain: AI will optimize matching algorithms, while blockchain could be used to create secure, transparent work contracts and payment records, ensuring better protection for freelancers.

According to a study by PwC Middle East, nearly 68% of Saudi startups are looking to integrate freelance-based services into their operational models by 2026 — highlighting that the freelance economy will not just be an employment channel, but a core business model.

Government Initiatives and Vision 2030 Alignment

The Saudi government has implemented several initiatives to bolster the freelance economy:

• Future Work Company: Established in 2019 by the Ministry of Human Resources and Social Development to promote modern work styles, including freelancing. 
• Freelance License Program: Simplifies the process for individuals to obtain official freelance licenses, granting them access to government services and financial products.
• Support Programs: Initiatives like the Reef program, the Social Development Bank, and the Human Resources Development Fund provide financial and training support to freelancers. 

These efforts are integral to Vision 2030's objectives of increasing employment, especially among youth and women, and fostering a diversified, knowledge-based economy.

Challenges and Opportunities

Challenges

Despite the growth, the freelance sector faces several challenges:

• Legal Framework: The need for standardized contracts and dispute resolution mechanisms to protect freelancers and clients.
• Social Protection: Limited access to health insurance, retirement plans, and other benefits typically associated with traditional employment.
• Skill Development: Continuous upskilling is necessary to meet the evolving demands of the global market.

Opportunities

The freelance economy presents numerous opportunities:

• Women's Participation: With 3.2 million women expressing interest in freelancing, there's potential for increased female workforce participation. 
• Youth Engagement: The dominance of the 25-34 age group indicates a trend towards embracing flexible work models among the youth. 
• Technological Integration: Leveraging digital platforms can enhance efficiency and expand market reach for freelancers.

The Freelance Economy in Saudi Arabia Toward 2030 and Beyond

As Saudi Arabia continues its march toward achieving the ambitious targets of Vision 2030, the freelance economy is expected to shift from being a complementary part of the labor market to a central pillar of economic growth and innovation.

Experts project that by 2030, freelancers could account for as much as 10% of the active workforce in Saudi Arabia if current reforms and technological trends continue. According to a Deloitte Middle East forecast, flexible work arrangements, including freelance and remote work, will dominate nearly 35% of total employment contracts in the private sector by the end of the decade.

Several factors will fuel this future growth:

• Continuous Regulatory Enhancements: The Saudi government is expected to introduce more robust legal protections for freelancers, including standardized digital contracts, enhanced social insurance schemes, and retirement plans tailored to independent workers.
• Educational Institutions Embracing Freelancing: Universities and vocational training centers are increasingly incorporating freelance skills — such as project management, digital marketing, coding, and creative writing — into their curriculums to prepare students for the freelance economy.
• Cross-Sector Expansion: Freelancing will no longer be confined to technology or creative sectors. Growth is anticipated in healthcare consultancy, legal services, educational tutoring, environmental consulting, and even industrial design.
• Integration with Mega Projects: Saudi Arabia’s "giga projects" such as NEOM, The Red Sea Project, and Qiddiya will provide extensive opportunities for freelancers in areas like tech development, media production, architecture, environmental research, and tourism management.

Startups will remain vital players in facilitating this growth:

• They will build decentralized talent platforms connecting freelancers directly to global projects.
• They will integrate AI-driven skill certifications and instant payment systems to make freelancing more seamless and attractive.
• They will develop freelance-focused co-working hubs in major cities, blending digital and physical support spaces for independent workers.

Saudi officials are optimistic about the trajectory. In a recent statement, Ahmed Al-Rajhi, Minister of Human Resources and Social Development, said: "Freelancers are the future of a vibrant and diversified Saudi economy. We aim to empower them through smart policies, advanced platforms, and global integration."

Similarly, business owners in the freelance ecosystem, like Fahad Al-Dossary, founder of a Riyadh-based tech consultancy, affirm: "The freelance revolution has democratized opportunity. Today, Saudi talent can compete and collaborate globally without leaving their homes."

As Saudi Arabia embraces digitalization, entrepreneurship, and labor market flexibility, the freelance economy is no longer a secondary trend — it is becoming a strategic engine for growth, innovation, and national pride.

To conclude, the freelance economy in Saudi Arabia is rapidly evolving, contributing significantly to the nation's GDP and aligning with the strategic goals of Vision 2030. With continued support from the government, startups, and digital platforms, the sector is poised for sustained growth, offering flexible employment opportunities and fostering economic diversification.

Ghada Ismail

Imagine this: You wake up and grab your phone. With just a few taps, you can order breakfast, pay your electricity bill, book a ride to work, and even schedule a doctor's appointment - all without leaving a single app. This isn't the future! it's happening right now in Saudi Arabia as local companies race to build the ultimate "everything app."

Originating in Asia with pioneers like China’s WeChat and Southeast Asia’s Grab, the ‘Super App’ model is now gaining traction in the Gulf. In Saudi Arabia, where smartphone penetration exceeds 98% and over 80% of the population is under 45, the appetite for mobile-first solutions is soaring. Add to that the government’s backing of digital transformation through initiatives like Vision 2030 and Saudi Payments, and the conditions are ripe for local champions to emerge.

These apps, which combine multiple services, such as payments, social networking, e-commerce, transportation, and more, into a single platform, are quickly becoming a core part of daily life in the Kingdom. As Saudi Arabia continues its push for digital transformation under Vision 2030, super apps are poised to play a pivotal role in reshaping the country’s economy and digital infrastructure. In this article, we will explore the key players in Saudi Arabia's super app scene, the features that make these apps stand out, the challenges they face, and the future opportunities they bring.

Key Players in Saudi Arabia’s Super App Landscape

Saudi Arabia’s super app scene is still in its infancy, but several key players have already established a significant presence, offering a glimpse of what the future could hold.

STC Pay

STC Pay, launched by Saudi Telecom Company (STC), is one of the most dominant players in the digital financial services sector in Saudi Arabia. Originally conceived as a payment platform, STC Pay has expanded into a multifunctional hub. Users can perform a wide range of activities, including transferring money, paying bills, and purchasing goods and services online. The platform also facilitates peer-to-peer payments and has been integrated into a variety of sectors, from retail to transportation. As Saudi Arabia continues to push for a cashless economy, STC Pay’s efforts to integrate financial services with e-commerce and more could position it as a leading super app.

Careem

Careem, a company originally founded as a ride-hailing service, has evolved significantly since its launch in Saudi Arabia. After its acquisition by Uber, Careem has expanded its portfolio of services, now including food delivery, transportation, payment solutions, and last-mile delivery. Careem’s ongoing shift towards becoming a super app is apparent as it aims to provide a one-stop platform for a range of services that cater to the daily needs of its users. This comprehensive approach to service integration places Careem in direct competition with other regional super apps.

Hala (by Uber)

Uber’s localized ride-hailing solution in Saudi Arabia, Hala, is another key player in the Kingdom’s super app race. While it primarily focuses on transportation, Uber’s deepening involvement in the Saudi market points to a strategic move toward the creation of a super app in the future. By combining transport services with other offerings, such as food delivery and digital payments, Hala aims to become an integral part of users’ lives, tapping into the growing demand for all-in-one digital platforms.

Noon

Noon, one of the leading e-commerce platforms in Saudi Arabia, has expanded beyond its online retail base to incorporate more services, including payments, grocery shopping, food ordering and customer loyalty programs. By creating a seamless experience for users to shop, pay, and access additional services, Noon is positioning itself as a potential contender in the super-app race. The company’s push to diversify its offerings could see it evolve into a multifunctional platform that covers everything from shopping to digital entertainment.

Emerging Players

Other emerging players in Saudi Arabia’s digital ecosystem are likely to make their mark as well. With fintech and e-commerce startups on the rise, collaboration between these companies could result in new super apps that cater to specific niches or combine unique service offerings, such as healthcare, transportation, and entertainment.

Jahez: From Food Delivery to Full Lifestyle Platform
Launched in 2016, Jahez started as a food delivery app and quickly rose to dominance thanks to its user-friendly experience, wide restaurant network, and early adoption of localized logistics. In 2021, Jahez became one of Saudi Arabia’s first tech startups to list publicly on Nomu, the parallel market of Tadawul—underscoring its local investor appeal.

Evolving into a Super App: Jahez has been aggressively expanding its verticals, aiming to evolve from a pure food delivery app into a comprehensive lifestyle logistics platform. Some of its most notable moves include:

• Jahez Express: A same-day courier and package delivery service tapping into last-mile logistics.
• Quick Commerce (Q-Commerce): Partnerships with convenience stores and pharmacies for ultra-fast delivery of non-food essentials.
• Cloud Kitchens & Restaurant Tech: Jahez is investing in backend solutions for restaurants, positioning itself not just as a platform but a partner in operations.
• Acquisitions & Subsidiaries: The company has made strategic acquisitions to build its infrastructure, like ‘The Chefz’ (a premium food delivery app), broadening its reach across segments.

HungerStation: Saudi’s Food Pioneer with Super App Ambitions
Launched in 2012, HungerStation was among the first food delivery platforms in the Kingdom. It was acquired by Delivery Hero, which provided the global scale and capital needed to keep up with the competitive landscape. Today, HungerStation operates in over 80 cities across Saudi Arabia.

Moving Toward a Super App Model: While still primarily associated with food delivery, HungerStation has been quietly adding services that align with super app strategies:

• Grocery Delivery: Partnering with local stores and chains, HungerStation now lets users shop for essentials directly in-app.
• Courier Services: Delivery for non-food items—documents, parcels, etc.—via third-party partnerships.
• In-App Offers & Loyalty Programs: Integrating discounts, deals, and cashback—building a sticky user experience.
• POS and Merchant Services: Beginning to offer backend support to its restaurant partners, though less aggressively than Jahez.

Key Features of Super Apps in Saudi Arabia

Super apps in Saudi Arabia combine a variety of services within one platform, making them an essential part of users' daily lives. These are some of the key features that set them apart:

• Integrated Payment Solutions

At the heart of most super apps lies their integrated payment solutions. Apps like STC Pay and Careem have evolved into digital wallets that enable users to make payments, transfer money, pay bills, and even purchase goods and services, all from within the app. This financial integration is crucial for a cashless society and aligns with Saudi Arabia's broader push to increase digital financial transactions.

• E-commerce and Online Marketplaces

Super apps in Saudi Arabia are also driving the e-commerce boom. Apps like Noon have expanded their services to offer everything from electronics to groceries, with built-in payment options. The ability to shop, track deliveries, and access customer service through a single platform offers great convenience for consumers and a competitive edge for businesses.

• Transportation and Mobility

Ride-hailing services like Careem and Hala have already made a significant impact on urban mobility in Saudi Arabia. These services now go beyond simple transportation, offering features like delivery services and integrated payment options. With the inclusion of last-mile delivery solutions, these platforms are creating an integrated transportation ecosystem.

• Social and Entertainment

While most super apps focus on e-commerce and finance, some are branching out into social networking and entertainment. These platforms aim to become all-encompassing digital spaces where users can not only shop and pay but also connect with others and enjoy entertainment content, further driving user engagement.

• Healthcare and Digital Services

In line with Saudi Arabia’s vision to modernize healthcare, some super apps are exploring telemedicine and e-health services. These features allow users to consult with healthcare professionals remotely, book medical appointments, and access their health records, making healthcare more accessible.

Challenges Faced by Super Apps in Saudi Arabia

Despite the promising growth of super apps in Saudi Arabia, several challenges remain for both existing players and newcomers.

• Regulatory Hurdles

One of the key challenges facing super apps is navigating the regulatory landscape in Saudi Arabia. The government’s efforts to streamline digital financial services and data privacy regulations will require super apps to adhere to stringent compliance requirements. This can be a barrier to entry for new players and a significant challenge for existing ones.

• Consumer Trust

Building consumer trust is crucial for super apps, especially when dealing with sensitive data such as payment information, personal profiles, and shopping preferences. As more services are integrated into these apps, users may have concerns about the security and privacy of their data, which could hinder adoption.

• Competition

The competition in Saudi Arabia’s digital ecosystem is fierce. Local companies are facing pressure from global giants like Uber and Amazon, who have the resources and experience to quickly scale their services. Additionally, new startups are emerging with innovative solutions, further intensifying competition in various sectors.

• Technological Infrastructure

Delivering seamless user experiences on such complex platforms requires robust technological infrastructure. Super apps need to scale efficiently, ensure high availability, and integrate various services without compromising performance or security.

Future Trends and Opportunities

• Partnerships and Collaborations

Super apps will likely continue to evolve through strategic partnerships and collaborations. Telecom companies, fintech startups, and government bodies may work together to create more integrated solutions, catering to the growing demand for digital services in Saudi Arabia.

• Investment and Innovation

As the market for super apps grows, so too will investment in cutting-edge technologies such as artificial intelligence (AI), blockchain, and machine learning. These technologies could enhance user experiences, improve security, and streamline operations.

• Vision 2030 and Digital Transformation

Super apps are integral to Saudi Arabia's Vision 2030, which aims to reduce the country’s dependence on oil and diversify its economy. By embracing digital platforms that offer a wide array of services, Saudi Arabia can further drive economic growth and boost technological innovation.

• Customer-centric models

The future of super apps will be centered on creating customer-centric models, using data and AI to offer personalized services. As super apps accumulate vast amounts of data, they will be better equipped to anticipate user needs and provide tailored solutions.

Conclusion

The super app trend in Saudi Arabia is still in its early stages, but it shows great promise. With key players like STC Pay, Careem, Noon, and others leading the charge, the country is well on its way to becoming a hub for multifunctional digital platforms. While challenges like regulatory compliance, consumer trust, and competition remain, the opportunities for innovation, investment, and growth are immense. As super apps continue to develop and expand, they will play a central role in shaping Saudi Arabia’s digital future, transforming everything from finance and e-commerce to transportation and healthcare.

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Kholoud Hussein 

In the contemporary business landscape, artificial intelligence (AI) has emerged as a pivotal force, enabling startups to enhance efficiency, foster innovation, and achieve scalable growth. By integrating AI tools tailored to their specific industry needs, startups can automate complex processes, gain actionable insights, and deliver personalized experiences to their customers. This article delves into how AI tools are supporting startup growth across various sectors, substantiated by recent data and industry examples.

Healthcare: Revolutionizing Patient Care and Operations

AI is making significant strides in the healthcare sector, offering startups the ability to improve diagnostics, personalize treatment plans, and streamline administrative tasks. For instance, AI-powered platforms can analyze medical images with high accuracy, aiding in early disease detection. The healthcare industry has witnessed substantial venture capital investment, with $23 billion raised across 1,387 rounds in 2024, indicating robust confidence in AI-driven healthcare solutions. 

Startups are leveraging AI-driven chatbots to provide 24/7 patient engagement, reducing the burden on medical staff and enhancing patient satisfaction. These tools not only improve operational efficiency but also contribute to better health outcomes by facilitating timely medical interventions.

Finance: Enhancing Decision-Making and Risk Management

In the financial sector, AI tools are empowering startups to offer sophisticated services such as automated investment advice, fraud detection, and personalized banking experiences. Arta Finance, for example, has developed an AI assistant capable of providing investment advice using contemporary language styles to appeal to younger investors. This approach not only attracts a tech-savvy clientele but also streamlines the advisory process.

Moreover, AI-driven platforms utilize AI to help companies manage tax credits and incentives, automating the identification and application processes. Such tools enable startups to navigate complex financial landscapes efficiently, ensuring compliance and optimizing fiscal benefits.

Marketing: Personalizing Campaigns and Analyzing Consumer Behavior

AI has revolutionized marketing strategies by enabling startups to create personalized campaigns and gain deep insights into consumer behavior. Tools like Jasper AI assist in generating high-quality content, allowing startups to maintain a consistent and engaging brand voice. Additionally, AI-powered analytics platforms help in segmenting audiences and predicting trends, leading to more effective marketing efforts.

According to recent statistics, there were over 250 million users of AI tools globally in 2023, more than double the number from 2020, with projections estimating the number to surpass 700 million by 2030. By leveraging these tools, startups can allocate resources more effectively and achieve higher returns on marketing investments.

Human Resources: Streamlining Recruitment and Employee Engagement

In the realm of human resources, AI tools are transforming how startups recruit talent and manage employee engagement. Platforms like Manatal utilize AI to automate candidate sourcing and screening, significantly reducing the time-to-hire. These tools analyze resumes and online profiles to match candidates with job descriptions accurately, ensuring a better fit for both the company and the applicant.

Furthermore, AI-driven employee engagement tools can monitor sentiment and provide insights into workforce morale, enabling startups to proactively address issues and foster a positive work environment.

Operations: Enhancing Efficiency and Productivity

Operational efficiency is critical for startup success, and AI tools play a pivotal role in optimizing processes. For example, project management platforms equipped with AI capabilities can predict project timelines, allocate resources effectively, and identify potential bottlenecks before they become problematic. According to McKinsey, 65% of organizations report regularly using generative AI, nearly double the percentage from ten months prior, underscoring its impact on operational processes. 

Startups adopting AI for operations report significant improvements in productivity. By automating routine tasks, employees can focus on strategic initiatives, driving innovation and growth.

Sales: Accelerating Growth through Intelligent Insights

AI tools are instrumental in enhancing sales strategies for startups by providing intelligent insights and automating lead generation. CRM platforms like Pipedrive incorporate AI to analyze sales data, predict customer needs, and recommend next steps, thereby shortening sales cycles and increasing conversion rates.

Additionally, AI-powered chatbots can engage potential customers in real-time, answering queries and guiding them through the sales funnel. This immediate interaction not only improves customer experience but also increases the likelihood of closing deals.

In conclusion, the integration of AI tools across various sectors is proving to be a game-changer for startups, offering them the means to enhance efficiency, personalize services, and make data-driven decisions. As AI technology continues to evolve, its adoption is becoming increasingly accessible, allowing startups to compete with established players by leveraging innovative solutions. By carefully selecting and implementing AI tools that align with their industry needs, startups can position themselves for sustainable growth and success in the competitive market landscape.

Ghada Ismail

Saudi Arabia, a country historically famous for its oil reserves, is in the process of undergoing a revolutionary transition towards a knowledge economy. One of the most promising areas of this transformation is health technology or HealthTech. The Kingdom's Vision 2030 program has also placed a great emphasis on economic diversification and quality of life for its citizens, and healthcare forms the core of this vision. For this reason, the HealthTech sector of Saudi Arabia is transforming at a very rapid pace with government and private sector players alike at the helm, leveraging technology to seek solutions to the health challenges of the country.

The Healthcare Landscape in Saudi Arabia

The Saudi healthcare sector has long relied heavily on government spending, and the Ministry of Health (MOH) has been the controlling force for delivering healthcare. However, the Kingdom is being challenged by a high population growth rate, an increase in the occurrence of chronic conditions, and the pressing need to more efficiently deliver healthcare. All of these issues have created fertile ground for HealthTech innovation as the nation continues to modernize its healthcare facilities and improve patient outcomes.

The Saudi government has, nonetheless, recognized the potential of HealthTech in addressing these challenges and has been proactively promoting the use of digital health solutions. This has led to a growth in HealthTech startups and investment in HealthTech by both public and private sector entities.

Public Sector Initiatives and Key Players

The Saudi government has been the key driver of HealthTech innovation in the Kingdom, with several significant initiatives aimed at transforming the healthcare industry. All of these are linked to the overall goals of Vision 2030, which is geared towards making the economy more diversified and sustainable.

1. Ministry of Health (MOH): The MOH has been at the forefront of the adoption of HealthTech in Saudi Arabia. The Ministry has taken several digital health initiatives, including the formation of a national electronic health record (EHR) system, aimed at establishing a single platform for patient data across the country. The system will most probably increase the efficiency of healthcare delivery and reduce the burden on healthcare workers.

2. Saudi Health Council (SHC): The SHC is tasked with designing the healthcare policy of the Kingdom. It has been in the lead in promoting the adoption of HealthTech solutions, particularly telemedicine and remote patient monitoring. The SHC has also been involved in the creation of a national health information exchange (HIE) platform, which will facilitate the sharing of health information between different healthcare providers.

3. National Transformation Program (NTP): As part of Vision 2030, the NTP has lofty objectives for the health sector, including increasing the private sector's role in healthcare provision and improving the quality of health services. The NTP also identified HealthTech as a core enabler of these goals and has been busy promoting the adoption of digital health solutions.

4. Saudi Food and Drug Authority (SFDA): The SFDA has been working actively to create a regulatory environment for HealthTech products, including medical devices and digital health apps. This is expected to provide clarity to HealthTech firms already operating in the Kingdom and encourage further innovation in the sector.

Seha Virtual Hospital: A Pioneering Initiative

The largest milestone in Saudi Arabia's HealthTech history is the establishment of the Seha Virtual Hospital, which is recognized by the Guinness World Records as the world's largest online medical initiative. The Saudi Ministry of Health launched Seha Virtual Hospital in 2022 and it is a giant leap in the Kingdom's healthcare delivery system. It employs cutting-edge technologies such as telemedicine, artificial intelligence (AI), and big data analytics to provide high-quality healthcare services to patients across the nation, particularly in rural and underdeveloped areas.

Seha Virtual Hospital Key Achievements

1. Scale and Reach: Seha Virtual Hospital covers over 130 hospitals across Saudi Arabia and offers more than 30 specialized services, where the number of beneficiaries so far has reached 58550, and its capacity during the year reaches 400+ thousand beneficiaries. This has actually eradicated the need for patients to travel long distances for consultations, diagnostics, and treatment.

2. Telemedicine Services: The hospital has conducted over 2 million virtual consultations since its inception, and it is one of the busiest telemedicine platforms in the world. This has been especially useful for rural patients as they have limited access to specialist healthcare services.

3. AI-Assisted Diagnostics: Seha Virtual Hospital has integrated AI into its diagnostics, enabling faster and more accurate disease identification. For example, the hospital's AI-assisted radiology system has analyzed over 500,000 medical images, reducing diagnostic times by up to 30%. Artificial intelligence also contributes to giving priority to examinations that require urgent medical intervention through the use of medical imaging algorithms that are conducted on cases such as strokes in CT scans and chest x-rays; Which raises the quality of the doctor’s work for the case and makes the accuracy of diagnosing the target diseases up to 95%.

4. Chronic Disease Management: The hospital has set up special programs for chronic disease management such as diabetes and hypertension. They have touched 200,000 patients, with improved health outcomes and reduced hospital admissions.

5. Training and Capacity Building: Seha Virtual Hospital has so far trained over 10,000 healthcare professionals on the utilization of digital health technology in order to ensure that the Kingdom's healthcare workforce is capable of dealing with the challenges of a contemporary, technology-based healthcare system.

6. COVID-19 Response: Seha Virtual Hospital played a crucial role in addressing the COVID-19 pandemic. It provided virtual consultations to over 300,000 COVID-19 patients and helped the Ministry of Health monitor and track the virus spread.

7. Cost Efficiency: By reducing the need for physical infrastructure and optimizing resource allocation, Seha Virtual Hospital has saved the Saudi healthcare system approximately $200 million in operational costs.

Sehhaty Platform by the Sudi Ministry of Health

The Sehhaty platform, operated by Saudi Arabia's Ministry of Health, is a key digital healthcare solution that offers a wide range of services to citizens and residents. It is the unified platform of the Ministry of Health, which allows users to access health information and obtain several health services provided by various entities in the health sector in Saudi Arabia. 

The platform enables users to book appointments at MOH-affiliated facilities, access medical records, request prescription refills, and track fitness metrics. During the COVID-19 pandemic, Sehhaty played a crucial role in managing vaccination appointments, PCR test bookings, and displaying immunization status. The platform also supports telemedicine services, allowing virtual consultations with healthcare providers, while offering dedicated tools for children's healthcare management and mental well-being support. As part of Saudi Arabia’s Vision 2030 strategy, Sehhaty has become a vital tool in enhancing healthcare accessibility and efficiency, serving millions across the Kingdom.

Private Sector Innovations and Key Players

While the public sector has led the uptake of health tech in Saudi Arabia, the private sector has not lagged behind in spurring the evolution of the health tech ecosystem. Increasing numbers of health tech startups and incumbent players are inundating the market with creative solutions to address the Kingdom's healthcare requirements.

1. Vezeeta: Vezeeta is one of the top Middle Eastern health technology startups, with an online platform that allows patients to schedule appointments, consult doctors, and see their medical history online. Vezeeta expanded rapidly in Saudi Arabia, where it has allied with several healthcare providers to offer its services.

2. Altibbi: Altibbi is yet another regional HealthTech leader offering a range of digital health offerings, including telemedicine, online consultations, and medical knowledge. Altibbi has a strong presence in Saudi Arabia where it has partnered with both public and private sector healthcare providers to facilitate access to healthcare services.

3. Cura: Cura is a Saudi HealthTech company that offers a digital healthcare facility management platform. The company's platform offers electronic medical records (EMR), scheduling, and billing among others, which makes it easier for healthcare providers to manage their operations. Cura has been making strides in the Kingdom, particularly with private healthcare providers.

4. Nabta Health: Nabta Health is a HealthTech company with operations in the UAE that has been expanding its presence in Saudi Arabia. Nabta Health is an organization that offers an online platform focused on women's health and provides telemedicine, monitoring of health, and personalized health advice. Nabta Health has been working together with healthcare providers in Saudi Arabia to increase access to women's health services.

5. Labayh: Labayh is a Saudi-based HealthTech platform that specializes in mental health support, offering confidential and accessible psychological services through digital solutions. Founded in 2016, Labayh connects users with licensed therapists and mental health professionals via secure, private consultations through its mobile app. The platform provides services such as individual therapy sessions, family counseling, and emotional well-being programs, catering to a wide range of mental health needs. Labayh has gained recognition for breaking cultural stigmas around mental health in Saudi Arabia and the broader MENA region by offering discreet, user-friendly support.

Emerging Trends in Saudi Arabia's HealthTech Scene

The Saudi HealthTech landscape is marked by a number of emerging trends that are defining the future of healthcare in the Kingdom. These trends are part of the wider global trend toward digital health but are also shaped by the specific healthcare challenges and opportunities of Saudi Arabia.

1. Telemedicine: Telemedicine is now one of the leading areas of interest in Saudi HealthTech due to a need to improve access to healthcare services, particularly in rural areas. The COVID-19 pandemic has accelerated telemedicine adoption in the Kingdom, with both private and public sector healthcare providers offering online consultations and remote monitoring.

2. Artificial Intelligence (AI) and Machine Learning: AI and machine learning are increasingly being embraced in Saudi Arabia's healthcare system to improve diagnosis, treatment planning, and patient outcomes. Numerous HealthTech startups in the Kingdom are developing AI-based solutions, such as predictive analytics tools and treatment suggestions.

3. Wearable Technology: Wearable technology, such as smartwatches and fitness bands, is gaining popularity in Saudi Arabia, particularly among young consumers. The devices are being used to monitor health indicators, such as heart rate, sleep, and exercise, and are increasingly being paired with digital health platforms.

4. Healthcare Blockchain: Blockchain technology is considered a potential solution to making health information more secure and interoperable in Saudi Arabia. Various health technology startups in the country are building blockchain-based products to manage electronic health records and preserve the integrity of health data.

5. Digital Therapeutics: Digital therapeutics, where software-based interventions are used to treat conditions, are also gaining traction in Saudi Arabia. The solutions are being used to address chronic diseases, such as diabetes and high blood pressure, and are also being integrated with traditional healthcare services.

Challenges and Opportunities

While the Saudi HealthTech environment is promising, it also has some challenges. These include regulatory barriers, limited awareness among healthcare professionals and patients, and the need for greater investment in HealthTech infrastructure. However, these challenges also present opportunities for growth and innovation, particularly for startups and existing companies who are prepared to navigate the complexities of the Saudi healthcare market.

One of the key opportunities in Saudi Arabia's HealthTech ecosystem is the possibility of partnership between private and public sector stakeholders. The government's emphasis on health tech innovation, combined with the flexibility and capabilities of the private sector, presents a rich ground for partnerships that can drive the development and deployment of digital health solutions.

Conclusion

The Saudi HealthTech ecosystem is in a fascinating phase, with public and private sector players leading innovation and developing the healthcare landscape. The Vision 2030 initiative of the Kingdom has provided a major thrust towards health tech implementation, and the government's focus on digital health is creating growth-friendly conditions.

As the HealthTech ecosystem in Saudi Arabia expands, we can look forward to seeing more innovative solutions being created, addressing the unique health requirements of the Kingdom and improving the quality of life of the people. By achieving the right balance of public sector enablement, private sector innovation, and regulatory clarity, Saudi Arabia has the potential to become a health tech regional leader, an example for other countries in the Middle East and elsewhere.

Kholoud Hussein

In the dynamic landscape of entrepreneurship, continuous learning and skill development are paramount for success. Educational platforms and skill-building initiatives play a crucial role in equipping entrepreneurs with the knowledge and competencies needed to navigate challenges and seize opportunities. In Saudi Arabia, the convergence of technology and education has led to the emergence of innovative platforms and programs that empower aspiring and established entrepreneurs alike.

The Significance of Educational Platforms for Entrepreneurs

Educational platforms offer accessible, flexible, and tailored learning experiences that cater to the unique needs of entrepreneurs. These platforms provide a wealth of resources, from foundational business knowledge to advanced strategic insights, enabling entrepreneurs to:

• Acquire Essential Skills: Develop competencies in areas such as financial management, marketing, leadership, and technology adoption.
• Stay Updated: Keep abreast of the latest industry trends, market dynamics, and regulatory changes.
• Network and Collaborate: Connect with peers, mentors, and industry experts to share experiences and foster collaborations.
• Access Mentorship: Receive guidance from seasoned professionals to navigate complex business challenges.

Saudi Arabia's Commitment to Entrepreneurial Education

Under the Vision 2030 initiative, Saudi Arabia has demonstrated a robust commitment to fostering entrepreneurship through educational reforms and the integration of technology in learning. This strategic focus aims to diversify the economy and cultivate a culture of innovation.

Leading Educational Platforms and Initiatives

Several platforms and programs have been instrumental in nurturing entrepreneurial talent in the Kingdom:

1. Doroob: An e-learning platform offering a wide range of courses designed to enhance the skills of Saudi professionals and entrepreneurs. Doroob provides self-paced online programs accessible 24/7, focusing on various aspects of entrepreneurship, including lessons and assessments. 
2. Rwaq: A platform providing free Arabic courses on diverse subjects, including business and entrepreneurship, catering to the educational needs of the Kingdom. 
3. Misk Launchpad: A virtual, fast-paced 10-week program delivered in English for aspiring entrepreneurs to transform their ideas into working Minimum Viable Products (MVPs). The program is a mix of theoretical masterclasses and practical workshops delivered by world-class experts, broken down into three main phases: Shape, Build, and Pitch. 
4. KAUST Entrepreneurship Center: Supports innovators from across the Kingdom by providing training, space, and leadership to make entrepreneurship happen. The center fosters a connected community of innovators by providing hands-on training and funding support for emerging ideas. 
5. Monsha'at Academy: Offers self-paced online programs available 24 hours a day through the academy's learning management system. These programs focus on various aspects of entrepreneurship and include lessons and assessments. 
6. FutureX Platform: Enables institutions to create and design high-quality e-learning programs by linking them with qualified providers, equipped with advanced e-learning technologies. 
7. SaudiPreneur: A program launched by EYouth Learning and Value Makers Studio to encourage and support entrepreneurship among the Kingdom's youth. The program aligns with the goals of Saudi Vision 2030 and provides youth-specific programs across various fields. 
8. Noon Education: A Saudi-based edtech platform on a mission to make quality education accessible everywhere. Noon crafts learning experiences that deeply connect with students, engage them, and inspire them in many ways. 
9. Empretec's FintechHub and LogiHub Projects: Offer comprehensive learning opportunities for start-up founders at all growth stages across Saudi Arabia, blending essential entrepreneurial skills with practical insights.  
10. Saudi Women Entrepreneurs Networking and Mentorship Initiative: A program designed to provide access to best practices and immersive learning opportunities while connecting Saudi women entrepreneurs. 

Impact on Entrepreneurial Success

The integration of these educational platforms and initiatives has yielded significant benefits for entrepreneurs in Saudi Arabia:

• Enhanced Skill Sets: Entrepreneurs have developed critical skills necessary for business success, from strategic planning to digital marketing.
• Increased Startup Success Rates: Access to quality education and mentorship has contributed to higher survival and success rates among startups.
• Economic Diversification: Empowered entrepreneurs have ventured into various sectors, contributing to the diversification of the Saudi economy.
• Job Creation: Successful startups have generated employment opportunities that align with national economic goals.

Local entrepreneurs have attested to the value of these educational platforms, including Nadia Alafaleq, Founder & CEO of Beaee Platform, saying: "Misk Entrepreneurship has been instrumental in developing youth knowledge and skills to create ventures, build networks, scale up ideas, and gain access to fundraising." 

on the other hand, Mohammed Aldhalaan, Co-founder and CEO of Noon Education, stated: "Noon is a student-first company obsessed with crafting learning experiences that deeply connect with students, engage them, and inspire them in many ways." 

Finally, educational platforms and skill-building initiatives are vital components in the entrepreneurial ecosystem, transforming raw ambition into actionable success. In Saudi Arabia, the synergy between technological advancement and educational innovation has created a fertile ground for entrepreneurs to thrive. As the Kingdom continues its journey toward economic diversification and sustainable growth, these platforms will play an increasingly pivotal role in shaping the future

Kholoud Hussein 

Generative Artificial Intelligence (GenAI) is rapidly transforming industries worldwide, and Saudi Arabia is embracing this technological revolution with strategic vigor. Aligned with the Kingdom's Vision 2030 initiative to diversify its economy beyond oil dependence, GenAI is making significant inroads into various sectors, particularly within the private domain and the burgeoning startup ecosystem. This article explores the sectors most impacted by GenAI in Saudi Arabia, supported by recent data and insights from industry leaders, and discusses potential sectors poised for future transformation.

The Rise of GenAI in Saudi Arabia

Under the ambitious leadership of Crown Prince Mohammed bin Salman, Saudi Arabia is positioning itself as a global hub for artificial intelligence. The Kingdom's strategic initiatives, such as "Project Transcendence," aim to attract substantial investments from global tech companies to bolster domestic AI infrastructure, including data centers and startups. This aligns with the broader Vision 2030 plan to diversify the economy and reduce dependence on oil. 

The Public Investment Fund (PIF) has announced plans to launch a $40 billion fund to invest in AI, potentially partnering with venture capital firms like Andreessen Horowitz. This initiative underscores the Kingdom's commitment to establishing a robust AI ecosystem, fostering innovation, and attracting global tech leaders to its domestic market. 

Sectors Most Affected by GenAI

1. Technology Sector

The technology sector stands at the forefront of GenAI adoption in Saudi Arabia. According to research by Strategy& Middle East, the sector could see an increase in operating profit by up to SAR 15 billion by 2028 through the development and commercialization of new GenAI use cases and the growing demand for advanced hardware and infrastructure. Additionally, Saudi tech firms could streamline their research and development (R&D) capabilities, enhance solution design, and automate internal processes, potentially reducing costs by up to 30%. 

2. Media and Entertainment

The media and entertainment sector is poised to benefit significantly from GenAI. The same Strategy& report indicates that this sector could experience an increase in operating profit of up to SAR 6 billion by 2028. GenAI enables firms to develop more original Arabic content, personalize customer experiences, and improve operational capabilities. This advancement aligns with the Kingdom's national agenda to establish itself as a media and entertainment hub. 

3. Telecommunications

Telecommunications companies in Saudi Arabia are leveraging GenAI to enhance customer insights and infrastructure utilization. The adoption of GenAI could lead to an increase in operating profit of up to SAR 11 billion by 2028. By analyzing customer behavior, telecom operators can personalize campaigns and enhance cross-selling opportunities, particularly within the small and medium-sized enterprises (SME) market, projected to reach SAR 10 billion by 2028. 

4. Healthcare

The healthcare sector in Saudi Arabia is also experiencing the transformative effects of GenAI. Globally, AI is being utilized for predictive diagnostics, personalized treatment plans, and efficient patient management. In Saudi Arabia, integrating GenAI could enhance healthcare delivery, optimize resource allocation, and improve patient outcomes, aligning with the Kingdom's goals to modernize its healthcare infrastructure.

5. Finance and Banking

The finance and banking sector is transforming with the integration of GenAI. AI-driven algorithms are enhancing fraud detection, risk assessment, and customer service through chatbots and personalized financial advice. Saudi banks and financial institutions are investing in AI technologies to streamline operations, reduce costs, and offer innovative services to customers.

Impact on Startups and the Private Sector

The startup ecosystem in Saudi Arabia is rapidly evolving, with a significant focus on deep tech innovations. A report by the Ministry of Communications and Information Technology, in collaboration with King Abdullah University of Science and Technology, reveals that up to 50% of deep tech startups in the Kingdom are working on artificial intelligence and the Internet of Things (IoT). These startups have collectively secured more than $987 million in funding, reflecting a robust commitment to technological advancement.

The number of active startup investors in Saudi Arabia reached 104 in 2023, marking a 41% increase from 2018. Public funds heavily support this expansion, as the government is committed to nurturing tech startups and scale-ups. Furthermore, the number of researchers in the country has risen by 75% since 2015, with plans to expand the research infrastructure to accommodate 140,000 researchers by 2030, up from the current 20,000.

Insights from Saudi Officials and Business Leaders

Saudi officials and business leaders are vocal about the transformative potential of GenAI. Richard Attias, CEO of the Future Investment Initiative (FII) Institute, emphasizes the importance of AI in addressing global challenges and fostering inclusive investments. He highlights the role of AI in driving innovation and efficiency across various sectors, aligning with the Kingdom's vision for economic diversification. 

The Kingdom's strategic collaborations, such as the partnership between Aramco and Groq to build the world's largest AI inference data center, underscore the commitment to establishing a robust AI infrastructure. These initiatives are part of a broader strategy to position Saudi Arabia as a leader in AI investment, complementing the country's oil wealth and ensuring relevance in the post-oil era. 

Potential Sectors for Future GenAI Impact

Beyond the sectors currently experiencing significant GenAI integration, several other industries in Saudi Arabia are poised for transformation in the near future. As the Kingdom continues its AI-driven economic diversification, the following sectors are expected to see increasing disruption and opportunities for growth.

1. Automotive Industry

Saudi Arabia’s ambitious plans to establish a homegrown automotive industry, with initiatives such as Ceer Motors, will likely benefit from GenAI. Generative AI can revolutionize vehicle design, predictive maintenance, and supply chain optimization.

• Generative Design: AI can optimize vehicle components for strength, weight, and fuel efficiency, improving performance and reducing material waste.
• Smart Manufacturing: AI-powered automation in assembly lines can enhance precision and efficiency while lowering production costs.
• Autonomous Vehicles: As part of the Kingdom’s Vision 2030 Smart City initiatives (such as NEOM and The Line), GenAI will play a key role in self-driving technology, traffic management, and mobility solutions.

With the Saudi government investing billions into electric and autonomous vehicles, this sector is primed for AI-driven innovation.

2. Education and E-Learning

Saudi Arabia has been actively integrating AI into education, with a strong push toward personalized learning experiences and AI-powered content generation.

• Adaptive Learning Platforms: AI can tailor lessons to individual student needs, ensuring better retention and engagement.
• Automated Content Generation: GenAI tools can develop course materials, summarize lectures, and even generate interactive quizzes.
• AI-powered tutoring: Chatbots and AI tutors can provide 24/7 academic support to students across various disciplines.

With the Kingdom investing heavily in digital education platforms, GenAI could redefine the way students and professionals learn in Saudi Arabia.

3. Real Estate and Urban Development

The Saudi real estate sector is undergoing rapid expansion, driven by mega-projects like NEOM, Qiddiya, and the Red Sea Project. AI is expected to streamline construction planning, optimize resource allocation, and enhance property management.

• AI-Generated Architectural Designs: Generative AI can automate building designs, improving efficiency and reducing project timelines.
• Smart Cities: AI-driven traffic control, energy management, and security systems will play a crucial role in urban development.
• Property Valuation and Market Predictions: AI-powered analytics can provide accurate real estate forecasts, assisting investors and developers in making informed decisions.

As Saudi Arabia aims to create futuristic, AI-driven urban environments, GenAI will be integral to shaping the Kingdom’s real estate landscape.

4. Retail and E-Commerce

Saudi Arabia’s booming e-commerce market, projected to reach $20 billion by 2025, is already leveraging AI for customer experience enhancement and supply chain optimization.

• Hyper-Personalized Shopping: AI can analyze customer behavior and generate real-time personalized recommendations.
• AI-powered chatbots: Virtual assistants can handle customer inquiries, recommend products, and process transactions, improving efficiency.
• Inventory and Logistics Optimization: AI models can predict demand trends, automate restocking, and reduce waste, making supply chains more efficient.

With Saudi startups and enterprises investing heavily in AI-driven retail solutions, the sector is poised for even greater transformation in the near future.

5. Energy and Sustainability

As Saudi Arabia transitions toward renewable energy and sustainability goals, GenAI will play a pivotal role in optimizing energy management and reducing carbon footprints.

• AI-Optimized Power Grids: Machine learning algorithms can predict energy demand, allowing for efficient power distribution.
• Predictive Maintenance for Renewable Energy: AI can monitor and predict failures in solar farms, wind turbines, and smart grids, reducing downtime and maintenance costs.
• Sustainable Resource Allocation: AI-driven simulations can optimize water and energy usage across industrial and residential sectors.

Saudi Arabia’s commitment to green energy through projects like the $5 billion NEOM Green Hydrogen plant highlights GenAI's crucial role in the energy sector.

Finally, Generative AI is fundamentally reshaping industries across Saudi Arabia, accelerating economic diversification and boosting productivity. While sectors like technology, media, telecommunications, healthcare, and finance have already witnessed significant AI integration, emerging fields like automotive, education, real estate, retail, and energy are set to experience profound transformations.

With the Saudi government investing in AI research, local startups, and global partnerships, the Kingdom is on track to become a global AI hub. However, challenges remain in terms of regulation, talent development, and infrastructure, which must be addressed to fully capitalize on GenAI’s potential.

As Saudi Arabia continues its digital revolution, AI-powered industries will drive innovation, economic growth, and long-term sustainability, positioning the Kingdom as a leader in the global AI economy.

Kholoud Hussein 

In today's data-driven business landscape, the ability to transform raw data into actionable insights has become a cornerstone of success, particularly for startups aiming to navigate competitive markets. Data analytics services play a pivotal role in this transformation, enabling organizations to make informed decisions, optimize operations, and drive growth. In Saudi Arabia, a nation undergoing rapid economic diversification under Vision 2030, the integration of data analytics is proving instrumental in fostering innovation and entrepreneurship.

The Power of Data Analytics in Modern Business

Data analytics involves examining raw data to uncover patterns, correlations, and trends that inform strategic decision-making. By applying statistical and computational methods, organizations can interpret complex datasets, leading to a deeper understanding of business processes, customer behaviors, and market dynamics. This analytical approach not only enhances operational efficiency but also fosters innovation by identifying new opportunities and optimizing strategies. 

Data Analytics: A Catalyst for Startup Success

For startups, data analytics is not just a tool but a critical asset that can significantly influence their trajectory. Here's how data analytics services are transforming raw information into actionable insights:

1. Informed Decision-Making

Startups often operate with limited resources, making precise decision-making crucial. Data analytics provides empirical evidence that guides strategic choices, reducing reliance on intuition and increasing the likelihood of success. By analyzing market trends, customer feedback, and operational metrics, startups can make data-driven decisions that align with their business objectives. 

2. Enhancing Customer Experiences

Understanding customer behavior is vital for startups aiming to establish a loyal customer base. Data analytics enables the examination of customer interactions, preferences, and feedback, allowing startups to tailor their products or services to meet customer needs effectively. This personalization fosters customer satisfaction and loyalty, which are essential for long-term success.

3. Operational Efficiency

Identifying inefficiencies within operations can be challenging without proper analysis. Data analytics helps startups pinpoint areas where resources may be underutilized or processes can be streamlined, leading to cost reductions and improved productivity. For instance, analyzing supply chain data can reveal bottlenecks, enabling startups to implement solutions that ensure smoother operations. 

4. Risk Mitigation

Startups face various risks, from market volatility to operational challenges. Data analytics facilitates risk assessment by identifying potential issues before they escalate. By monitoring key performance indicators and market signals, startups can proactively address risks, ensuring business continuity and resilience. 

Data Analytics in Saudi Arabia's Startup Ecosystem

Saudi Arabia's commitment to fostering a robust startup ecosystem is evident through its investments in technology and innovation. The data analytics sector in the Kingdom is experiencing significant growth, driven by the expanding IT infrastructure and a heightened focus on evidence-based decision-making. Experts project that the sector will grow at a compound annual growth rate (CAGR) of 30.04% from 2024 to 2032, indicating a promising future for data-driven enterprises. 

Mozn, a Saudi-based startup, exemplifies the successful integration of data analytics in business operations. Specializing in artificial intelligence and data analytics, Mozn provides solutions that help organizations make informed decisions. By leveraging data analytics, Mozn enables businesses to enhance efficiency and drive growth, showcasing the transformative potential of data-driven strategies. 

Insights from Saudi Business Leaders

Saudi business owners recognize the value of data analytics in achieving business objectives. A prominent Saudi entrepreneur noted, "Incorporating data analytics into our operations has been a game-changer. It has allowed us to understand our customers better and streamline our processes, leading to increased efficiency and profitability."

Another business leader highlighted, "The insights gained from data analytics have been instrumental in guiding our strategic decisions. It has given us a competitive edge in the market, enabling us to anticipate trends and adapt accordingly."

Challenges and Considerations

While the benefits of data analytics are substantial, startups may encounter challenges in its implementation:

• Data Quality: Ensuring the accuracy and completeness of data is essential for reliable analysis.
• Resource Constraints: Implementing data analytics requires investment in technology and skilled personnel, which may be challenging for startups with limited resources.
• Data Privacy: Adhering to data protection regulations is crucial to maintain customer trust and avoid legal repercussions.

Addressing these challenges necessitates a strategic approach, including investing in quality data management systems, training staff, and establishing robust data governance policies.

To conclude, data analytics services are indispensable in transforming raw information into actionable insights, particularly for startups striving for success in competitive markets. In Saudi Arabia, the integration of data analytics aligns with the nation's Vision 2030 goals, fostering innovation and economic diversification. By leveraging data analytics, startups can make informed decisions, enhance customer experiences, optimize operations, and mitigate risks, thereby establishing a strong foundation for sustainable growth.

As we continue our exploration of the building blocks of startup success, our next discussion will delve into the role of educational platforms and skill-building initiatives in empowering entrepreneurs. We will examine how access to knowledge and continuous learning contribute to entrepreneurial success, particularly in the context of Saudi Arabia's evolving business landscape.

Kholoud Hussein 

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as pivotal forces driving innovation and efficiency. Integrating these technologies is no longer a luxury for tech startups but a necessity to remain competitive and agile. This installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," explores the significance of AI and ML partnerships for tech startups, with a special focus on the burgeoning ecosystem in Saudi Arabia.

The Imperative of AI and ML for Tech Startups

AI and ML technologies enable startups to analyze vast amounts of data, automate processes, and deliver personalized customer experiences. According to a report by Exploding Topics, approximately 35% of companies have adopted AI services to address labor shortages, and global AI adoption is projected to grow at a compound annual growth rate (CAGR) of 36.6% between 2024 and 2030. 

The benefits of incorporating AI and ML into business operations are manifold:

• Enhanced Decision-Making: AI-driven analytics provide startups with actionable insights, facilitating informed decision-making and strategic planning.
• Operational Efficiency: Automation of routine tasks through AI reduces operational costs and minimizes human error, leading to increased productivity.
• Customer Engagement: Personalized recommendations and services powered by ML algorithms enhance customer satisfaction and loyalty.

AI and ML Adoption Among Startups

The adoption of AI and ML is particularly pronounced among startups aiming to disrupt traditional business models. A McKinsey Global Survey indicates that organizations are beginning to implement changes designed to generate future value from generative AI, with large companies leading the way.

In the United States, AI adoption rates vary by company size. Data from the Bipartisan Policy Center reveals that firms with 250 or more employees have an adoption rate of 7.2%, while those with one to four employees have a rate of 5.5%. This trend underscores that both large enterprises and nimble startups recognize the value of AI integration.

The Saudi Arabian Context

Saudi Arabia is undergoing a technological renaissance, with AI and ML at the forefront of its Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil. The Kingdom's deep tech startup ecosystem is thriving, with half of these startups focusing on AI and the Internet of Things (IoT), reflecting a robust commitment to technological advancement.

Several Saudi startups have emerged as leaders in the AI and ML space:

• Mozn: Specializing in AI development and IT strategy consulting, Mozn operates in Riyadh and London, offering solutions that enhance business intelligence and operational efficiency. 
• Lucidya: This startup focuses on AI-driven customer experience management, enabling businesses to analyze and improve customer interactions across various platforms.
• Intelmatix: Providing AI solutions for decision intelligence, Intelmatix assists organizations in making data-driven decisions to optimize performance.

The Saudi Data and Artificial Intelligence Authority (SDAIA) plays a pivotal role in fostering entrepreneurship in data and AI, contributing to the growth of a knowledge-based economy. 

Insights from Saudi Business Leaders

Saudi business leaders recognize the transformative potential of AI and ML. For instance, Cognite, an industrial software firm backed by Saudi Aramco, has expanded its AI services to India, aiming to collaborate with major conglomerates and invest significantly in the region. This move underscores the strategic importance placed on AI by leading Saudi enterprises.

Furthermore, vminds.ai, a platform developed by VEEM Solutions, integrates over 150 AI tools from global providers, offering services like generative AI for text, images, video, music, AI-powered automation, and speech processing. The startup has secured six-figure pre-seed funding and has been incubated at Saudi Aramco’s Wa’ed Entrepreneurship Centre and the Ministry of Communications and Information Technology’s Tech Champions Accelerator, demonstrating strong ecosystem support. 

Challenges and Considerations

While the integration of AI and ML offers numerous benefits, startups must navigate certain challenges:

• Resource Constraints: Developing and implementing AI solutions can be resource-intensive, requiring specialized talent and infrastructure.
• Data Quality: AI systems rely on high-quality data; ensuring data accuracy and relevance is crucial for effective outcomes.
• Ethical Implications: Startups must consider the ethical aspects of AI deployment, including data privacy and algorithmic bias.

Finally, AI and ML are indispensable partners for tech startups aiming to innovate and thrive in a competitive landscape. The global trend toward AI adoption is mirrored in Saudi Arabia, where a vibrant ecosystem supports the growth of AI-focused startups. By embracing these technologies, startups can enhance decision-making, streamline operations, and deliver superior customer experiences, aligning with the Kingdom's Vision 2030 goals.

In the next installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," we will explore the role of Data Analytics Services in transforming raw information into actionable insights. Understanding how to harness data effectively is crucial for startups seeking to make informed decisions and drive strategic growth.

Stay tuned as we delve into how data analytics can empower startups to unlock new opportunities and achieve sustained success.