Riyadh - Sharikat Mubasher: Ziadah, a Saudi-based e-commerce software-as-a-service (SaaS) startup, successfully closed an undisclosed seed funding round from angel investors.

In a statement, the company revealed that it will utilize the investment to provide smart conversion and sales optimization tools for online retailers.

Ziadah aims to increase customer interaction, maximize sales opportunities, and improve overall store revenue performance by helping merchants personalize engagement and optimize the shopping experience.

Founded in 2024 by entrepreneurs Ali Aldahnin and Mahmoud Omar, Ziadah leverages in-store marketing strategies, upselling, and cross-selling techniques to influence customer decisions and boost conversions. It enables online merchants to increase their average order value (AOV) and drive revenue growth by analyzing shopper behavior and integrating directly with various e-commerce platforms.