Riyadh - Sharikat Mubasher: Mila Celebrations, an interactive event management platform based in Saudi Arabia, announced its $5 million strategic partnership with Rodyan Event Management to accelerate the digital transformation of the events industry in Saudi Arabia.

This partnership will allow Milla Celebrations to expand its event services aggregation platform and scale its clientele and partner network, the company revealed in a statement today.

The platform will also be able to enhance customers’ experience with AI-powered planning solutions, ultimately driving the shift toward smarter and fully digital event management.

Mohammed Ghourbal, CEO and Co-founder of Mila Celebrations, stated that the partnership marks a pivotal move towards reshaping the events management industry and offering seamless experiences through a unified application that integrates smart technology with operational expertise.

This collaboration is expected to help Mila increase annual reservations by over 200% by 2026 and expand its partner network by 100%, leveraging Rodyan Event Management’s deep expertise in the local market.