Riyadh – Sharikat Mubasher: Glamera Holding, a leading Middle Eastern lifestyle technology platform, announced it has signed an acquisition memorandum with Bookr Group, a multi-market operator in Kuwait, Bahrain, and Saudi Arabia serving over 300,000 users with its advanced booking and service management solutions.

As per a recent press release move is part of Glamera’s regional expansion strategy in the fast-growing beauty and wellness sector. The acquisition will enhance operational efficiency, expand market share, and consolidate Glamera’s position as a category leader, while paving the way for its planned stock market listing.

Mohamed Hassan Hijazi, Co-Founder & CEO of Glamera, described the acquisition as a “pivotal milestone” that transforms the startup into a mature regional entity capable of delivering AI-powered, fully integrated solutions for service providers and end users. He added that the company plans to unveil an advanced AI model tailored to the beauty and wellness industry.

Meanwhile, Zaina Al-Bader, Bookr CEO, expressed excitement about joining Glamera, highlighting the partnership’s potential to accelerate growth, integrate products, and expand regional reach.