Riyadh – Sharikat Mubasher: The Small and Medium Enterprises General Authority (Monsha'at) announced it will host a franchise exhibition in Al-Baha on 3-4 August, bringing together more than 20 franchising brands to showcase investment opportunities and support entrepreneurs interested in the sector.

Organized in partnership with the Al-Baha Chamber, the event will feature participation from several enabling organizations, including the Social Development Bank and the SME Bank, according to Monsha’at’s press release.

The exhibition aims to raise awareness of the franchise business model, its regulatory framework, and executive procedures while connecting entrepreneurs, investors, and businesses with relevant public and private sector entities.

The event also seeks to encourage business expansion and investment, contributing to local economic development and supporting the goals of Saudi Vision 2030.

Visitors will have access to information on financing options, operational and marketing best practices, and investment opportunities available through government support programs. A panel discussion titled "The Role of Franchising in Supporting the Local Economy and Investment Opportunities Offered by Government Entities" will feature specialists from several government organizations.

In addition, the exhibition will include nine specialized workshops covering legal and operational aspects of franchising, investment evaluation, expansion strategies, supply chain management, and success stories, alongside advisory sessions delivered by franchise experts for aspiring investors.