Manama – Sharikat Mubasher: Siin, a Bahraini fast-growing live shopping marketplace that operates all over MENA, announced it has raised fresh funding, bringing its total capital to $3 million. The round was led by VentureSouq and Shift Group, with participation from Plus VC, Oqal, and several regional investors, as per the company’s recent press release.

Founded in 2024, Siin operates a live commerce platform that allows users to buy and sell products through real-time livestreams, blending social interaction with e-commerce. The startup is also backed by Hub71 and InspireU, reflecting strong regional support.

The company has rapidly expanded across Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman, facilitating the sale of hundreds of thousands of products while driving engagement through thousands of hours of live streaming. Its model taps into the region’s social and trust-driven shopping culture, positioning live commerce as a natural evolution of traditional trading behaviors.

The newly secured funding will be used to accelerate expansion, grow its seller base, and strengthen its platform capabilities. As live commerce gains traction globally, Siin is aiming to establish itself as a leading player in the Gulf’s emerging social commerce landscape.