Riyadh – Sharikat Mubasher: Saudi venture-building firm Value Makers Studio (VMS) announced that Saudi health and sports technology company FitLife has joined its Venture Builder track to support the startup’s growth and expansion.

According to a recent press release, this partnership will help FitLife accelerate the rollout of its AI-powered assessment centers and integrated digital platform, while opening new customer and market opportunities.

As part of the collaboration, VMS has supported FitLife in activating a partnership with Shams Pharmacies Group, providing access to up to 40 pharmacy locations as customer touchpoints. The rollout is expected to begin at an initial location before expanding to additional sites.

Commenting on this, Motaz Abuonq, CEO of VMS, said the studio works closely with companies to understand their needs, identify suitable growth opportunities and put its expertise and network behind their expansion.