Riyadh - Sharikat Mubasher: Journify, a global provider of AI-powered customer data solutions, announced its strategic partnership with AstroLabs, the leading expansion platform in the GCC region, to expand into Saudi Arabia.
This expansion will enable Journify to improve seamless service delivery to new and existing clients, with multiple brands already activating their first-party data via Journify’s AdBooster solution, a recent statement revealed.
Journify enables brands across a wide range of industries to leverage first-party data for targeted marketing and real-time personalization. It is headquartered in the US and the UAE and operates several tech hubs in Saudi Arabia, Jordan, and Morocco.
The company's platform captures, unifies, and activates customer data in real time, streaming it directly to major advertising platforms, including Meta, Google, and TikTok, through server-side signals.
Backed by leading local Saudi investors, including RZM, Shorooq, and Bunat Ventures, Journify has a proven commercial track record in the MENA region, as it achieved $1 million in annual recurring revenues (ARR) within only nine months since its launch in March 2024.
Commenting on this milestone, Taoufik El Jamali, Co-founder and CEO of Journify, said: “Our expansion reflects both the strong demand we've seen from Saudi brands and our commitment to empowering local teams with the data infrastructure they need to drive measurable growth.”
For his part, Alex Nicholls, Director of Expansion at AstroLabs, stated that Journify is expected to transform how businesses interact and engage customers at every touchpoint, reinforcing its emergence as a major player in the digital marketing space.
Journify is committed to empowering major organizations across the region with AI-powered marketing solutions that boost efficiency and drive bottom-line growth. Its expansion in Saudi Arabia aligns perfectly with Vision 2030’s objectives of fostering a thriving digital economy and establishing the Kingdom as a regional hub for marketing technology innovation.
