Riyadh – Sharikat Mubasher: wfrlee.com, a “pay-as-you-stay” short-stay booking platform, announced it has been granted formal registration to establish its Saudi entity through an Entrepreneur-type Investment Registration Certificate.
This step comes as the company participates in Cohort 6 of the Tourism Development Fund’s (TDF) Grow Tourism Accelerator Program, delivered in partnership with Plug and Play, supporting its expansion into Saudi Arabia’s growing tourism market, according to a recent press release.
Founded in 2022, wfrlee operates a SaaS-based model that enables travellers to access flexible short-stay accommodation while providing hospitality partners with tools to improve occupancy, average daily rates and guest satisfaction.
The company said its user base and booking volume each grew tenfold in 2025 compared with the previous year. It currently operates across more than 21 cities in Saudi Arabia, supported by over 60 service providers.
As part of its next growth phase, wfrlee will participate in the TDF Grow Tourism Accelerator’s Deal Flow Event in Riyadh on August 26, where it plans to engage with potential investors and discuss its expansion plans.
The company said the Saudi registration marks a shift from market entry to formal establishment as it focuses on scaling its local operations and building its presence in the Kingdom’s tourism sector.
