Riyadh - Sharikat Mubasher: The Riyadh-based social marketplace platform Rwaj raised SAR 4.5 million in a pre-Seed funding round with participation from undisclosed investors.

The new capital will help Rwaj accelerate product development and expand its presence across the region, the company revealed in a recent statement.

The funding aligns with Rwaj’s plans to scale its live social shopping and auction marketplace across the region. It provides a social commerce platform that helps sellers livestream products and offer them either at fixed prices or through timed auctions where buyers can bid in real time.

Founded in 2024 by Taher Alblowe, Rwaj brings several elements of the live commerce process into a single platform, including livestreaming, bidding, payments, and shipping. It incorporates social features that allow buyers to follow sellers, discover new merchants, and return to future livestreams.