Riyadh - Sharikat Mubasher: Tamara, the leading provider of buy now, pay later (BNPL) solutions in Saudi Arabia and the GCC, partnered with Amazon Payment Services, the regional leader in digital payments across the MENA region, to provide split payments for merchants in Saudi Arabia and the UAE.
Under this partnership, Tamara will enable businesses across the Kingdom and the UAE to offer seamless, flexible payment experiences to their customers, the company announced in a press release today.
Tamara’s inclusion in the Amazon Payment Services portfolio is expected to meet consumers' expectations and growing demand for flexible and transparent payment methods. This integration will allow customers to split their payments into four equal installments, aiming to boost sales, reduce cart abandonment, and enhance customer satisfaction. Meanwhile, merchants will benefit from larger basket sizes, improved conversion rates, and an enhanced shopping experience for their customers.
Sami Louali, EVP and Chief Revenue Officer at Tamara, said: “Partnering with Amazon Payment Services allows us to expand our reach across the UAE and Saudi Arabia, supporting business growth and delivering a hassle-free, flexible payment solution for consumers.”
He affirmed that the partnership represents a significant milestone in Tamara’s mission to meet the changing needs of merchants and their customers while driving loyalty and sales.
For his part, Peter George, Managing Director of Amazon Payment Services MENA, commented: “Partnering up with Tamara, a leading split payments provider, was a natural next step in our commitment to empowering diverse businesses as they navigate today’s digital payments space. With this expansion of our offering, we are thrilled to unlock new revenue streams for businesses, help them deliver more value to their customers, and ultimately grow their online business.”
Moreover, the collaboration between Tamara and Amazon Payment Services ensures that merchants in Saudi Arabia and the UAE have the tools they need to offer a seamless, flexible payment experience to their customers.