Riyadh - Sharikat Mubasher: WHYFIVE, a global consumer insights and strategy consultancy based in Belgium, opened its new regional office in Riyadh to expand into Saudi Arabia, supported by AstroLabs, the Gulf’s leading business expansion platform.

This expansion underscores WHYFIVE’s commitment to delivering deeper, actionable consumer understanding to brands and organizations across the Middle East, the company announced in a statement today.

Through the new office, WHYFIVE will be able to meet the market demands and enable businesses to enhance and personalize marketing initiatives, optimize customer value journeys, and ultimately drive sustainable growth.

Alex Nicholls, Director of Expansion at AstroLabs, stated that WHYFIVE’s expansion aims to empower Saudi businesses through advanced localization, supporting the ambitions of Vision 2030. “With a science-backed, cross-cultural, and impact-driven approach, WHYFIVE is redefining business evolution, offering tailored strategies to navigate digital transformation and achieve measurable growth in this key market,” he added.

In turn, Tom Meere, Founder and Managing Partner at WHYFIVE, commented: “With our new office in Riyadh, we’re building a bridge between global insight excellence and the unique momentum of the Saudi market and wider GCC.”