Serafi: Almamoon develops AI-powered fintech solutions

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NOHA.GAD
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Sep 15, 2026
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Riyadh - Exclusive Sharikat Mubasher: Almamoon Insurance Broker, a Saudi-based brokerage services provider, is developing its business in the fintech sector, integrating AI technologies into payments and enterprise services, according to the Chief Commercial and Operating Officer Mohamed Serafi.

Speaking to Sharikat Mubasher on the sidelines of Money20/20 Middle East, Serafi elaborated that Almamoon leverages technology to compile customers' basic data and connect it with the company’s services.

He clarified that the company collaborates with several technology and fintech companies across the Kingdom, such as Najm, Elm, Yaqeen, Tap, and Spare.

The official added that Almamoon’s business covers three main sectors: brokerage, electronic brokerage, and leasing platforms.

Serafi further noted that Almamoon developed an advanced platform to ensure compliance with regulations issued by the Saudi Central Bank (SAMA) and the Insurance Authority, thereby facilitating leasing operations.

Money20/20 Middle East 2026 takes place in the Saudi capital from 14 to 16 September, connecting global financial leaders with the companies, institutions, and policymakers shaping the next phase of financial services in Saudi Arabia and across the region.

It brings together over 600 investors, more than 350 brands, over 350 speakers, and more than 150 startups, reinforcing Riyadh’s growing role as a meeting point for the global and regional financial ecosystem. 


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