Dubai - Sharikat Mubasher: JustAd, a UAE-headquartered AI-powered marketing operating system, successfully secured a $5 million investment from angel investor Imad Jomaa to accelerate its expansion into new markets.

According to the official statement released today, JustAd will use the investment to build local sales and customer success teams in each new market, localize the product, deepen partnerships with major ad platforms, and bring the Advertise Now, Pay Later (ANPL) financing model to advertisers there.

ANPL allows businesses to launch campaigns today and pay for media spend later, in installments of up to 12 months, addressing one of the biggest challenges facing small and medium-sized enterprises (SMEs): cash flow.

With the ANPL model, JustAd becomes the first fintech platform for advertisers that helps businesses manage, measure, and finance their advertising.

Ahmed Elsayed, founder and CEO of JustAd, said: “We built JustAd by reading where the market is heading and filling the gaps before anyone else sees them. That is how we arrived at Advertise Now, Pay Later, and it is how we will keep building. The next decade of advertising belongs to the companies that give advertisers intelligence and capital in the same place. This investment lets us bring that to new markets, and Imad's backing is a strong vote of confidence in our team."

In turn, investor Jomaa commented: “JustAd is solving two problems every advertiser has: knowing what works, and having the cash to scale it. Advertise Now, Pay Later is a new idea that changes how businesses fund their growth, and Ahmed and his team have proven it in demanding markets. I am investing because I believe this model works anywhere businesses advertise. Taking it into new markets is the natural next step."

JustAd plans to begin onboarding customers in its first new markets in early 2027.