Riyadh - Sharikat Mubasher: Etihad Salam Telecom Company (Salam) successfully concluded its participation and strategic sponsorship of LEAP 2026 by signing 29 strategic partnerships, reinforcing its pivotal role in driving Saudi Arabia's digital future.
With the theme “Powering What's Next," Salam showcased its groundbreaking solutions and technologies at LEAP 2026, underscoring its growing efforts and leading position as a digital transformation partner for different sectors across the Kingdom, including businesses, public entities, and individuals, the company stated in a press release today.
Salam’s Connectivity+ vision took center stage at LEAP 2026. Through the new vision, the company follows a unified approach that brings together communications, cloud infrastructure, cybersecurity, and AI-powered services within an integrated ecosystem.
This strategic framework marks a significant milestone in Salam’s journey, transforming the company from a communication services provider that focuses on products into a comprehensive technology partner that is capable of leveraging technology to achieve tangible outcomes at scale.
Ahmed Al Anqari, CEO of Salam, stated that LEAP 2026 served as a dynamic platform for the company to discuss its approach for the next period, forge strategic partnerships, and showcase advanced technologies. This solidified Salam’s pivotal role in building an integrated digital ecosystem that represents a key pillar for future sectors and supports the Kingdom’s ambitions to create a sustainable digital economy.
During LEAP 2026, Salam showcased an extensive portfolio of innovative technologies that underscore the company's transformation into a comprehensive technology partner. The experience spanned Industry 4.0 smart manufacturing with a live IIoT-enabled command center; AI-powered healthcare solutions featuring advanced diagnostics and video-based biomarker technology; and mobility and logistics platforms delivering real-time fleet management and digital-twin simulations.
LEAP2026 took place in Riyadh from 31 August to 3 September under the theme “Into New Worlds,” bringing together thousands of companies, startups, investors, and technology experts. It attracted more than 1,000 global speakers and experts, 1,800 technology companies, 600 startups, and 1,900 investors and venture capital representatives.
