Riyadh - Sharikat Mubasher: Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, signed a five-year framework agreement valued at SAR 22.5 million with CEER, the first electric vehicle (EV) brand in the Kingdom, to support the future of the Saudi automotive industry.
Under the agreement, which was signed during LEAP 2026, Salam will provide Internet and Dense Wavelength Division Multiplexing (DWDM) fiber services to CEER, equipping the company with the high-capacity, resilient connectivity infrastructure essential to its operations across design, development, manufacturing, and distribution, according to the official statement released today.
This collaboration reflects Salam's growing momentum in the enterprise sector and its commitment to serving as the connectivity backbone behind the Kingdom's most transformative industries.
Abdullah Khorami, chief business officer at Salam, said: "Today's agreement with CEER is a testament to what Salam's B2B 2.0 strategy is all about: forging deep, long-term partnerships with the companies that are building Saudi Arabia's future. CEER is not just an automotive company; it is a symbol of the Kingdom's industrial ambition, and we are proud to be the connectivity partner powering its journey.”
By choosing Salam as a preferred provider of connectivity services, CEER will leverage advanced telecommunications infrastructure as it scales its national automotive program and brings next-generation vehicles to market.
